What is a user persona and what is a user persona

Updated on technology 2024-02-13
3 answers
  1. Anonymous users2024-02-06

    User portraits, also known as user personas, have been widely used in various fields as an effective tool to outline target users, connect user demands and design directions. In the process of actual operation, we often use the most simple and close to life words to connect users' attributes, behaviors and expectations. As a virtual representative of the actual user, the user persona formed by the user portrait is not constructed outside the product and market, and the user persona formed needs to have the main audience and target group that represents the performance of the product.

    The eight elements of user portraits.

    How to do the product user portrait, the user portrait is the virtual representative of the real user, first of all, it is based on the real, it is not a specific person, the other is according to the difference in the behavior of the target to distinguish into different types, quickly organized together, and then the new type is refined, forming a type of user portrait. A product needs about 4-8 types of user personas.

    The eight elements of personal persona

    p stands for primary: whether the user persona is based on situational interviews with real users;

    r stands for Realistic: Refers to whether the user persona looks like a real person to those who deal with customers on a daily basis;

    S stands for singular: whether each user is unique or not, there is little similarity to each other;

    n is for number: whether the number of user roles is small enough that the design team can remember the name of each user role and one of the main user roles;

    l stands for long: the persistence of user tags.

  2. Anonymous users2024-02-05

    Bauhinia Reading: What is a user portrait?

  3. Anonymous users2024-02-04

    User portrait, also known as user persona, is a tool for outlining and selecting target users, customer demands and specific related design directions, and has been widely used in various fields. The personas formed by user portrait delineation need to be representative, so as to represent the main user groups of the demand product.

    User personas can make service users more focused and improve the efficiency of work decisions. When there is a disagreement in the product management decision, the decision-maker discusses the same user, and Fangqiao Zheng will be roughly sensitive, thereby improving the efficiency of decision-making. To build and improve user portraits, it is necessary to find the establishment point and direction of efforts, and start from the user's perspective.

    To build and improve the user portrait of the brand, Cong Zhi recommends and consults the Beshide platform, and clicks to start digital customer experience managementThe Beshide CEM platform is a one-stop customer experience management platform under Zhongyan Technology. Relying on comprehensive online and offline research and execution capabilities and data analysis capabilities, Baseline automatically refines topics and emotions based on the real voice of customer experience, and outputs the analysis results of customer experience data in combination with the division of labor of organizational personnel, so as to provide "more accurate, faster and more effective" customer experience products and services for institutions.

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