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According to the "China Automobile Industry Market Prospect and Investment Strategic Planning Analysis Report" of the Prospective Industry Research Institute, in the next ten years, China will still be in the stage of simultaneous accelerated development of industrialization and urbanization, GDP and household income will continue to grow, and the state will continue to introduce various policies conducive to expanding domestic demand.
The demand for automobiles in second- and third-tier cities and rural markets has increased, and it is expected that China's automobile consumer market will further expand. In recent years, well-known domestic automobile enterprises with international competitiveness have gradually emerged, the core technology and new technology of automobile production have gradually been mastered by domestic enterprises, and the export scale has expanded year by year. In order to achieve the goal of transformation, China must first form a number of large-scale, group enterprises, mergers and acquisitions are imperative, independent brands will become the first object of strong support in the future.
With the recent promulgation of vehicle and auto parts support policies, the future development of the industry will focus on strengthening the technology development of independent brand enterprises; encourage the improvement of R&D capabilities and technological innovation capabilities; Actively develop products with independent intellectual property rights and implement brand management strategies. In the future, the market share of self-owned brand automobile products is expected to gradually expand, and the technical strength will also be rapidly improved, and China's automobile market will gradually transform from a large automobile manufacturing country to a manufacturing power.
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Car ownership has been growing.
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In addition to Volkswagen's popularity in Germany and the European market, its performance in North America has deteriorated, and as for the Southeast Asian market, which is the world of Japanese and Korean cars, Volkswagen is simply the bottom of the sales volume, but fortunately, Volkswagen has two super consumer powers, China and Brazil, which can offset the dismal performance in other regions.
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Regardless of the rest, the sales of the Golf are absolutely terrifying. But the quality of Volkswagen cars in Europe and the United States is better than that in China...
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With the increasing popularity of the automobile consumer market and the rapid rise of the automobile industry, the shortage of automobile maintenance talents is widening. According to the "Shortage of Talents Report" jointly released by the Ministry of Education, the Ministry of Labor and Social Security and other six ministries and commissions last year, the analysis of the employment prospects of auto repair? At present, the shortage of domestic auto repair talents has reached at least one million.
Statistics show that auto maintenance technicians have always ranked among the top three in demand for skilled talents.
There is a large gap in auto repair talents.
The huge shortage of auto repair talents not only makes skilled auto maintenance technicians particularly "sought-after" in the talent market, but also makes more and more educational institutions enter the field of auto repair talent training, which directly promotes the increasing popularity of various auto repair talent training. Nowadays, a lot of talent markets are hiring, but it's hard to see a job of auto repair. Because the auto repair industry can't recruit people in the talent market, we have to poach people more."
There is a wide space for car maintenance.
As the world's largest emerging automotive market, China has ranked first in the world in new car sales for four consecutive years, with more than 100 million cars and is expected to reach 300 million in the mature stage. The auto service industry has always been known as the largest profit in the automotive industry chain because of its high profit margin. There's still a lot of room for growth in the car service market."
In addition to high profits and huge development potential, the automotive service industry also has the advantage that the market is very stable. "When the economy is good, people buy new cars; When the economy is bad, most people will choose to repair their old cars and use them for a period of time", "as long as there are cars running on the road, we will have food, and everyone will not be afraid of unemployment".
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Car sales are considered by many people to be a very tall job. In the eyes of others, the profession of car sales is relatively high, and he is a white-collar worker in formal wear every day. But in reality, doing a good job in car sales is a very tiring job.
The harvest brought by the car sales position is still very rich. Selling a car isn't that simple, it's not that hard.
Sales is a challenging profession. China's auto market is the world's largest consumer market with the largest development potential. The prospects for the development of this industry are very impressive.
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According to the "2016-2021 China Automobile Sales Industry Development Model and Investment Planning Analysis Report" by the Prospective Industry Research Institute, from 2005 to 2013, in the regional structure of global automobile sales, the proportion of European automobile sales in the world showed a downward trend; The Americas region, although it has rebounded in the last two years, is still below the level of 2005; The proportion of analysis in Africa is on the rise, but the proportion is relatively low, only in 2013; Since 2007, the Asia-Pacific region has surpassed Europe and the Americas in terms of the proportion of global automobile sales, ranking first in the world, and is on an upward trend in 2013.
As the world's largest auto consumer, China's auto market has been favored by global auto investors and has become a battleground for soldiers. With the global environmental pollution and energy crisis issues attracting attention, the popularization of new energy vehicles has become an inevitable trend, and China has deservedly become the leading market for new energy vehicles. Especially in 2013, Tesla's high-profile announcement of entering China has aroused the attention of global auto giants to the Chinese market.
As a strong competitor to Tesla, Toyota, BMW, Mercedes-Benz and other car brands have accelerated the development of China's new energy vehicle market.
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Now new energy is currently a hot major, the direction of employment is also relatively wide, many auto repair schools have this major, if the foundation is more solid, you can do new energy teachers, you can also go to more high-end auto repair shops and chain stores, of course, there is an economic foundation can also be independent entrepreneurship.
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The current situation of automobile sales is very good, and the development prospects of employees are on a higher level.
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There are great prospects for development in the future, and the car is still far from saturation.
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If you're interested, just do it. It's useless to think too much.
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There are great prospects for development in the future.
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1. The next five to ten years will be a critical period for China's automobile industry to make full use of domestic and international resources and open up domestic and international markets. Purely from the fierce competition in the domestic market, the expectation of the development prospects and profit level of the industry is significantly underestimated. Second, since the beginning of the new century, with the accession to the WTO and the high growth rate of the domestic economy, the demand for automobiles has maintained a considerable heat. With the economic growth and the improvement of international competitiveness, commercial vehicles are growing steadily and the market competition structure is becoming reasonable. The combination of a sharp decline in passenger cars** and an increase in per capita income has led to a rapid increase in demand.
Third, due to the obvious improvement in the proportional relationship between labor, capital and technology, China's competitive industries and value chain links have been expanding. For high-end manufacturing industries such as automobile manufacturing, which are technology-intensive, capital-intensive and labor-intensive, China has initially been able to undertake industrial transfer and may achieve rapid improvement in competitiveness.
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The number of cars continues to grow, what are you afraid of.
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Answer: How to grasp the marketing field of the automotive industry?
First of all, in the process of automobile marketing, grasp the trend of efficient positioning of products, take the joint market operation of manufacturers and dealers as the model, and customize the operation mode of personalized brand and product upgrading with customers in a timely manner.
Secondly, in the process of automobile sales, the humanized marketing management model is highlighted, and the automobile products are displayed as the test drive experience, reflecting the parameter values and product functions of high-performance product marketing, and in order to attract car enthusiasts to participate in collective marketing activities, we strive to create a joint effort for customers to develop and collaborate in the field of the automotive industry.
Thirdly, in the after-sales service of automobile sales, we should take customer requirements and needs as the purpose, and actively solve and deal with relevant requirements and problems for customers with every effort to solve and deal with them.
Finally, in order to continuously develop the marketing strategy of new products, to continuously upgrade and maintain the service and commitment of automobile products, in order to continuously create the high-end taste of automobile marketing concept. Thank you!
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The automobile sales industry is a popular profession in our country, and it is very challenging and very grinding a person's character.
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