Difference Between Marketing and Merchandising, Difference Between Marketing and Merchandising

What is the difference between the three concepts?

The difference between marketing and merchandising is as follows:

1. Different definitions: promotion refers to the process of personnel promotion, confirmation and activation of customer needs, and the use of appropriate products to meet customer needs in order to realize the exchange of interests between the two parties. Marketing refers to the process by which a company discovers or discovers the needs of prospective consumers, so that consumers can understand the product and then purchase the product.

2. Different starting points: sales promotion is an activity, in which the salesman confirms, activates and satisfies the needs and desires of customers, and achieves the long-term and mutually beneficial goals of buyers and sellers. The starting point of marketing is the market and market demand, and the starting point of traditional marketing is the enterprise and blind products.

3. The focus is different: the focus of promotion is the product, and the central work of the enterprise is to promote the existing products, and less consideration is whether consumers need these products. The focus of marketing is on the consumer, and the central task of the enterprise is to meet the needs of the consumer.

Ways to do good marketing:

1. Know yourself and know your opponent, and you will not be defeated in a hundred battles.

Whether it is to develop new customers or visit old customers, the object to be visited in advance should have a preliminary understanding, including job title, schedule, personality, hobbies, etc., so as to correctly arrange the appointment time and find common topics, so that the meeting process is more harmonious, and at the same time, some unexpected factors can be prevented.

2. Be honest and polite.

For "politeness first", it is the pioneer of making friends, there is an old saying: if you want to be respected by others, you must first respect others. Then they will be willing to associate with you and be willing to cooperate. To do any business or develop any customer, being honest with each other is the key.

3. Keep in touch more and have a longer friendship.

Every customer is a good friend, should keep in touch, enhance communication, do not business talks, forget the customer, and then go to find others when necessary, then the customer will definitely not want to cooperate with you, because they will feel that you are a kind person.

4. The theme is prominent and the purpose is clear.

Regardless of the type of communication activity, it is important to clarify the purpose in advance. Don't wait until you're done and don't know what you're doing or what your purpose is.

Differences:1The starting point is different.

Promotion: The starting point of sales promotion is the enterprise, and the enterprise will sell what it has. Therefore, the production of the factory is the starting point, the market sales is the end point, and the scope of the study is a line with a beginning and an end.

Marketing: The starting point of marketing is the customer, what the customer needs, what to produce, what to sell; Sell as much as you need. Therefore, the market is the starting point of the work, but the market is the end point, the production is only the intermediate link, and the scope of the study is a circle that repeats itself.

2.The emphasis is different:

Merchandising: The focus of merchandising is on the product, and the central task of the business is to promote the existing products, and less to consider whether the consumer needs the product.

Marketing: The focus of marketing is on the consumer, and the central task of the enterprise is to meet the needs of the consumer.

3.The approach is different:

Promotion: The method of sales promotion is mainly to strengthen sales activities, such as engaging in hard sales, forced sales, etc.

Marketing: Marketing is the best marketing mix activity, i.e., an organic combination of elements such as product, pricing, distribution, PR and power.

4.The purpose is different:

Promotion: But the purpose of sales is to make immediate profits, and it is a short-term behavior to talk about work, and it is a hammer deal to sell. As long as you have enough to eat today, you will not hesitate to go hungry tomorrow and the day after tomorrow.

Marketing: The purpose of marketing is long-term interests, the work is long-term design, to establish a long-term mutually beneficial relationship with regretful customers, not to emphasize the gains and losses of a time, but to pursue long-term benefit maximization.

The difference between marketing and merchandising: (1) The starting point is different. The starting point of marketing is factories and plantations, while the starting point of marketing is the market.

2) The center is different. Marketing is product-centric, while marketing is customer-centric. (3) The means are different.

The means of promotion is **, and the means of marketing is the overall marketing activities of the company. (4) The endpoint is different. The end point of marketing is to make a profit by selling products, and the end point of marketing is to meet the needs of customers to make a profit.

The difference between marketing and merchandising is actually the difference between active and passive.

Marketing is equivalent to publicity, is the process of passively attracting customers, contributing value, publicizing advantages, and actively attracting potential customers to consult and contact. Of course, marketing requires a certain process layout, from accurate customer positioning, selection of delivery channels, etc., which is often referred to as marketing planning.

Salesmanship is the initiative to attack, one-to-one communication, that is, the common street sweeping, floor sweeping, and single-page strange visits, **Mobai, Internet Mobai. Take the initiative to communicate with customers and understand the customer's intention to accumulate potential customers, which is also often called sales, and the sales success rate also requires the design of the sales process in the early stage.

Marketing and merchandising complement each other and can be carried out simultaneously or separately. The premise is to choose channels and methods according to different products and industries.