How to learn promotion, how to learn network promotion?

Find out what you're doing, who needs it, and then think about how to do it!

2. **Directory login promotion.

4. Blog marketing promotion.

5. Know marketing promotion.

6. Online advertising promotion (including advertising exchange).

7. Email promotion.

8. **Navigation promotion.

9. IM mode (QQ, MSN, Yahoo Messenger).

10. Ranking marketing promotion.

11. Event marketing and promotion.

12. Free service promotion.

14. Publish information or register on B2B**.

15. Post ** information on newsgroups or forums.

16. Advertorial promotion.

17. Promote with the network extraction system.

18. Viral promotion.

19. Interactive promotion.

20. Event sponsorship and promotion.

21. Points redemption reward** promotion.

22. SNS network promotion.

I suggest the following points for the promotion of the Bimu network:

Clause. 1. Learning attitude.

The novices who have just come into contact with learning network promotion are basically full of ambition in the first few days, determined to become a master of network promotion, but when they do repetitive things every day, they feel bored, and they feel full understanding when they see the theory, but they don't know where to start when they practice. His teachers at Shenzhen Jiahua often say that learning attitude is the first element.

Clause. Second, execution.

It is necessary to insist on doing Q&A, Weibo, and writing advertorials every day, sending high-quality external links to do a good job in network promotion in practice, and practicing more and summarizing is the fastest way to learn.

Clause. 3. Lessons learned.

Network promotion is inseparable from resources, and resources are a blind process that accumulates over time, and it is necessary to continuously collect resources in practice and summarize them in practice.

Network promotion and network marketing are two different concepts, network marketing focuses on the marketing level, and pays more attention to whether the actual economic benefits are produced after network marketing, while network promotion focuses on promotion, and pays more attention to the best traffic brought to the enterprise after promotion, world ranking, visits, registrations, etc., the purpose is to expand the popularity and influence of the promoted object. It can be said that network marketing must include the step of network promotion, and network promotion is the core work of network marketing.

Network promotion. Another concept that is easy to blur is: promotion.

Promotion is an extremely important part of network marketing, and it is the main body of the network, and many network promotions contain promotion. Of course, online promotion also carries out non-bright and exciting promotion, such as offline products, companies and so on. These two concepts are easy to confuse because network promotion activities run through the life cycle of the network, from the planning, construction, promotion, feedback and other aspects of the existence of a series of links are involved in the network noise banquet promotion activities.

Online advertising is a means used for online promotion. In addition to online advertising, online promotion can also use search engines, links, online news hype and other methods to promote.

1. Learn SEO, SEO is search engine optimization, which is a must for every partner engaged in network promotion. Determine the search engine according to your product search, for example, the products facing China are almost always doing search engine optimization.

2. For promoters, there are thousands of products that need to be promoted, and many industries we are not familiar with. It doesn't matter, go and see how your peers are promoting, using their promotion methods as a blueprint, and you can get started soon.

3. With a basic understanding of what SEO is, we can start to do the promotion work. Create a schedule for the task at hand, i.e., what kind of optimization will be achieved and when.

4. There are various ways to promote the network, and the overall sentence is that it must be related to the industry, so that it is a high-quality drainage method. Novices often find a place where they can post because of the heavy tasks of the day, which will only reduce the weight.

5. Judging from the algorithm update process in recent years, the role of optical external links is getting weaker and weaker. At present, there is a bias towards high-quality external links and high-quality on-site articles, and novices must pay attention to both internal and external.

6. Another point to note is that network promotion should not be rigid. After a period of promotion, look back at the effect, if the effect is not satisfactory, immediately adjust the plan to avoid useless work.

Now is the rapid development of the Internet era, almost every enterprise will contact the network to conduct business, so it is becoming more and more necessary to learn network promotion, but for people who are not related to this major, want to learn network promotion is also a little bit I don't know where to start, today share some of my own learning network promotion experience.

There are many forms of online promotion, which are divided into paid promotion and free promotion.

1. Paid promotion.

It's a promotion that costs money. For example, various online paid advertising, PPC, magazine advertising, CPM, CPC advertising, etc. To do paid promotion, we must consider the cost performance, even if you have money, you can't spend it indiscriminately, and you must let the money be spent.

2. Free promotion.

The free promotion here refers to the promotion that can be carried out without additional payment (including the Internet). There are many such methods, such as forum promotion, resource exchange, advertorial promotion, email**, etc. With the intensification of competition and the increase in costs, the major enterprises have begun to tend to this way.

There is also the promotion of forums, Q&A platforms.

1. Online promotion.

It refers to the promotion method based on mutual service collapse networking. For example, online advertising, forums**, etc. Nowadays, more and more traditional enterprises have begun to recognize this method of online promotion, and compared with the traditional square annihilation hand, its cost performance is very advantageous.

2. Offline promotion.

Refers to promotions through non-internet channels. For example, ground activities, outdoor advertising, etc. Since offline promotion usually has a large investment, the general offline promotion is mainly to enhance the brand image or increase user stickiness.

3. Search engine optimization promotion. Search engine optimization, this is the common SEO, for the analysis of enterprises, the relevant keywords, in the search engine optimization, can be ranked in front of the major searches, can bring relevant conversions for the enterprise. However, this part of the professional requirements are relatively strong, for the company has just been established or the product has just been promoted, it is recommended to find a professional team (Guangchen) outsourcing cooperation, after all, the initial promotion requirements are relatively high.

Nowadays, the most commonly used ads for enterprises should be search auctions, the more commonly used bids (currently the new professional version) and Google's keyword ads are Google AdWords.

The above is my summary, I hope it can be helpful to you, when learning network promotion, it is recommended to combine theory and practice, and you should also learn more about current affairs.

First of all, the promotion of WeChat is not only to choose the platform, because the platform can not solve your fundamental problem, the main thing is to learn the methods and channels of promotion, promotion is broadly divided into offline promotion and network (online) promotion, but in the case of such rapid development of the Internet, network promotion can produce a very effective output, and similar to this product, the effect of advertorial marketing promotion should be the best, so let's talk about the channels and methods of network promotion:

2. Methods and Strategies:

1) Strategic overall planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting.

2) Marketing-oriented :* structure, visual style, columns, page layout, functions, keyword planning, SEO, design and development.

3) Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning.

4) Integrated communication and promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, pure news advertorial marketing, ** marketing, event marketing, public relations activities and other viral communication methods.

5) Data monitoring and operation: ranking monitoring, communication data analysis, statistical analysis of the number of visits, visitor population analysis, consulting statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

Secondly, I will tell you about the daily work of promotion:

Network promotion is to post, send information, but not every day, but planned, strategic to post, not just blindly post, otherwise, every day is tired, and there is no growth for yourself.

First, you need to choose a theme, choose a platform, set up keywords, understand the psychology of potential customers, and care about the problems. Nowadays, free network promotion, the effect is not great, the trace is a tour and is a daily tired to death, the boss does not know what you are doing sitting in the seat every day, facing the computer, because the boss can not see what information you have sent on which platform every day, what effect is this information. 2. How to judge that the transaction is brought about by online promotion?

This one is hard. When a customer sees your message online and then goes to the store to buy it, will they still say which platform the message was posted on the Internet? Even if he sees a message from you on the Internet, he won't say it.

In this way, it is difficult to judge today, when this company pays attention to turnover and sales. So, what are the criteria for determining your assessment for online promotion?

Finally, as long as you follow it, it may be difficult to see the effect at first, but as long as the posture is persisted for a long time, the effect is obvious, and promotion is a long-term work, and it is important to adhere to it.

At present, the more reliable promotion channels mainly include the following Congqi:

1.Advertorial promotion.

Good advertorial content will play a very important role in the promotion of brand awareness and reputation. The choice of the advertorial platform is very important, and the quality of the platform determines the subsequent promotion effect. A good advertorial platform should have at least the following 4 characteristics:

Industry-related, high traffic, high SEO weight, and whether the platform can provide additional value, etc.

2.Forum (BBS).

Taking advantage of the super popularity of the forum, forum promotion is to participate in forum discussions through the forum, establish their own popularity and authority, and promote their own products or services by the way. If used well, forum promotion can be a very effective means of online marketing.

3.Q&A**.

Q&A promotion, as one of the most common network promotion methods in the network promotion method, can not only get good traffic, but also play a role in word-of-mouth publicity, increase effective external links, and some keywords can also get a good ranking in the search engine.

4.**Navigation.

Major companies have always wanted to take the ** navigation called the traffic entrance as the preferred promotion method, and the vertical subdivision ** navigation has entered everyone's field of vision and become a new trend in promotion. Vertical segmentation and self-service platform are becoming the best way to get the word out for free marketing.

5.Social networks.

SNS has gradually entered the ranks of network promotion, because of its huge user group, high timeliness of infiltration and response, wide audience, low communication threshold, and interactive advantages, it is used by many people as one of the ways to promote and publicize. When enterprises carry out network marketing in SNS social networks, it is easy to screen the target audience according to geography, income status, etc., to choose which users are their own, so as to promote and interact with these users in a targeted manner.

Now the general promotion is used from **.

In other words, do you want to let yourself return to accompany you and have fans who can follow you? So as to buy your product history, or spend money to hire those big Vs and use their influence to promote your products.

There are three main types of network promotion, which are a combination of outsourcing, recruiter and outsourcing and recruiter. Small and medium-sized enterprises hope to improve the visibility of products, brands and enterprises with the help of network promotion. So there are nearly 100 network promotion channels, how should we quickly find effective network promotion channels?

In fact, any form of promotion, is to be combined with the current trend to correspond to the choice, said popular point is where the user's focus is, where to go to do publicity, in the past, everyone likes to browse the web, post it, Weibo, then on these channels to do publicity will be effective, but now where is everyone's focus?

At present, it is particularly popular short**, I believe that many people will open some short**flat posture collapse platforms when they are fine, and look at the short ** inside, so it is no problem to choose some of the current mainstream short** platforms to promote, such as Toutiao, Kuaishou, Douyin and Volcano Xiao**, etc., of course, we must grasp an element, that is, the advertising information should not be too blunt, it must be creative and able to attract people's attention.

However, the conversion rate of short ** is also very industry-specific, and some unpopular industries are not suitable for the promotion of short **, and short ** is suitable for novel, low-priced, and affordable products. Enterprises should analyze what their products are and which platform is suitable for promotion, which is the core, such as doing clothing business, and opening a store on the ** platform.

If you do engineering business, such as traffic lights, then you should consider promoting it on it, doing **SEO search and sorting out relevant keywords, seeing which stations rank high, and which stations to send information. If it is a personal station or an enterprise station, you can keep doing enterprise stations at this time, and a friend does traffic light installation, and has done more than 100 **, easily making a profit of 200-3 million a year.

If it is selling fruits, you can do a takeaway and WeChat platform, and if it is high-end fruits, the e-commerce platform can also be settled in to sell. If it is an online sales of a hotel, it can only be settled in ** and several major takeaway platforms. If you open a pedicure shop, classified information and ** are the main promotion channels.

Therefore, everything should be based on the actual product to locate the network business channel.