What are the main marketing methods of e commerce

The e-commerce business model and the e-commerce business model are the same. It's all the following:

There are mainly 4 types.

B2B is a business-to-business online transactionB2B refers to business-to-business, that is, e-commerce from a merchant (generally referring to a business) to a merchant.

B2C (BusinessToCustomer) is one of the e-commerce classifications according to the transaction object, that is, it refers to the e-commerce of business organizations to consumers. This form of e-commerce is generally based on the online retail industry, mainly with the help of the Internet to carry out sales activities.

C2C stands for e-commerce between consumers and consumers. For example, if a consumer has an old computer and sells it to another consumer through an online auction, this type of transaction is called C2C e-commerce.

C2B is a type of e-commerce model, i.e., Customer-to-Business. The consumer-to-business (C2B) model, which first became popular in the United States, may be an interesting experiment. The core of the C2B model is to form a strong purchasing group by aggregating a large number of users, so as to change the weak position of one-to-one bidding of users in the B2C model, so that they can enjoy the benefits of buying a single commodity with the largest wholesaler.

At present, very few domestic manufacturers really fully adopt this model.

E-commerce is a business activity centered on commodity exchange by means of information network technology; It can also be understood as the activities of conducting trading activities and related services in the form of electronic transactions on the Internet, intranet and value-added network (VAN), which is the electronic, networked and informatization of all aspects of traditional business activities; Business activities using the Internet as a medium fall under the category of e-commerce.

E-commerce usually refers to a wide range of business activities around the world, in the open network environment of the Internet, based on the browser server application mode, buyers and sellers do not meet each other to carry out various business activities, to achieve consumers' online shopping, online transactions between merchants and electronic payment and a variety of business activities, transaction activities, financial activities and related comprehensive service activities of a new business operation model. There are many different definitions given by countries, scholars, and business people according to their own status and the different angles and degrees of participation in e-commerce. E-commerce is divided into:

ABC, B2B, B2C, C2C, B2M, M2C, B2A (i.e., B2G), C2A (i.e., C2G), O2O, etc.

E-commerce is a direct product of the development of the Internet and a new development direction for the application of network technology. The Internet itself has the characteristics of openness, globalization, low cost, and high efficiency, and has also become the intrinsic characteristics of e-commerce, and has greatly surpassed the value of e-commerce as a new form, which will not only change the production, operation, and management activities of the enterprise itself, but also affect the economic operation and structure of the whole society. The "electronic" technology platform based on the Internet provides an incomparably broad development space for traditional business activities, and its outstanding superiority is simply incomparable with traditional media means.

E-commerce marketing methods are common as follows: 1. Specify the target of development: for example:

Reduced price for first buyers (half price for top 10 buyers); Character-only rates (mother's special rates); Regular customers*** (special offer for secondary purchases); New customer offers; Designated products**: Complimentary promotion of poverty and good sales (e.g., buy a get b free); Additional** (e.g., add one yuan, one more piece) Second, borrowing**star**: Dafan Ru, a certain star's favorite, a certain star's favorite current affairs**:

For example, Thailand's big water, hard disk price increase dependence**: for example, Olympic sponsorship roller hail business, a certain event sponsorship brand.

3. Gifts**Gifts**: Buy and give; Full Gift**: For example, buy one get one free; Buy more get one free; Buy more get more; Buy and give red envelopes; Buy and get points.

What is e-commerce marketing? E-commerce dust marketing is an online marketing method to promote sales and improve brand awareness. This guide walks you through how to use eCommerce marketing to grow your eCommerce business.

In this guide to Pybisen, you'll learn what e-commerce marketing is and strategies for e-commerce marketing.

1. B2B model, such as Bird Hall without Alibaba;

2. Entertainment economic model, such as event marketing;

3. New direct sales model, such as mobile phone industry sales;

4. Chain Fumin mode, such as Gome and Suning;

5. C2C e-commerce model, such as ** and Yitao;

The basic definition of e-commerce refers to a wide range of commercial activities around the world, in the open network environment of the Internet, based on the browser server application mode, buyers and sellers do not meet each other to carry out various business activities, to achieve consumers' online shopping, online transactions between merchants and electronic payment, as well as a variety of business activities and related comprehensive service activities of a new type of business operation model.

E-commerce marketing is a kind of online marketing, which is a series of marketing links completed with the help of the Internet to achieve marketing goals.

E-commerce on the Internet can be divided into three areas: information services, transactions and payments.

The main contents include: e-commerce banquet advertisement; electronic purchase and trading, exchange of electronic transaction certificates; Electronic payment and settlement, as well as after-sales online services, etc.