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E-commerce usually refers to a wide range of business activities around the world, in the open network environment of the Internet, based on the client-side server-side application mode, buyers and sellers do not meet each other to carry out various business activities, to achieve consumers' online shopping, online transactions between merchants and electronic payment and a variety of business activities, transaction activities, financial activities and related comprehensive service activities of a new type of business operation model.
There are many different definitions given by countries, scholars, and business people according to their own status and the different angles and degrees of participation in e-commerce. E-commerce is divided into: ABC, B2B, B2C, C2C, B2M, M2C, B2A (i.e., B2G), C2A (i.e., C2G), O2O, etc.
E-commerce is a business activity centered on commodity exchange by means of information network technology. "E-commerce", "electronic" is a technology, a means, and "business" is the core purpose, all means are produced to achieve the goal. The e-commerce engineer is a person who uses modern information technology such as computer technology and network technology to carry out related work.
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The specific representative of e-commerce: the direct product of the development of the Internet, is a new development direction of the application of network technology.
The Internet itself has the characteristics of openness, globalization, low cost, and high efficiency, and has also become the intrinsic characteristics of e-commerce, and has greatly surpassed the value of e-commerce as a new form, which will not only change the production, operation, and management activities of the enterprise itself, but also affect the economic operation and structure of the whole society.
1. In a narrow sense, e-commerce (electronic commerce, referred to as EC) refers to the use of electronic tools such as the Internet (including telegraph, radio, television, fax, computer, computer network, mobile communication, etc.) to carry out business activities on a global scale.
It is the sum total of various business activities based on computer networks, including the behaviors of suppliers of goods and services, advertisers, consumers, intermediaries, and other interested parties. E-commerce as generally understood refers to e-commerce in a narrow sense.
2. Broadly speaking, the term e-commerce is derived from electronic business, which is the business transaction activity carried out by electronic means.
Through the use of electronic tools such as the Internet, the company, businessmen, customers and partners, the use of electronic business to share information, to achieve the electronic business process between enterprises, with the internal electronic production management system, improve the efficiency of production, inventory, circulation and capital and other aspects of the enterprise.
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