Why did Xiaomi enter the air conditioning industry? How about Xiaomi air conditioners

<> for Xiaomi, the layout of its air conditioning still lies in the strategic layout of smart home, with mobile phones as the center, to do the ecological closed loop of smart home, on the other hand, Xiaomi wants to complete the ideal of making a technological hardware version of Muji.

But obviously,Xiaomi does not have many advantages,After all,People use air conditioning products,Look at the quality and quality,Rather than whether you can turn on the air conditioner with a mobile phone app,Moreover, using a mobile phone to control air conditioning is not a manifestation of smart home,It's more of a marketing gimmick without technical content。

Xiaomi's entry into the air conditioning industry is considered by many to have a huge impact on the industry pattern. The reason is,After Xiaomi entered the color TV、Air purifier and other products,It has really had a big impact on the industry pattern,And even changed the trend of some industry patterns。 Therefore, it is thought that it will also have an impact on the pattern of the air conditioning industry.

In fact, Xiaomi's entry into the field of air conditioning will not have much impact on the industry pattern. After all, the air-conditioning industry is different from other industries, on the one hand, the air-conditioning industry is obviously seasonal, and it is difficult to impact the market by means of the Internet when the peak season is highlighted; On the other hand, the characteristics of air conditioning sales of semi-finished products, the bottleneck of installation services can be broken in the short term, which hinders the rapid rise of new brands by virtue of marketing. These two aspects constitute the biggest obstacle for Xiaomi to adapt to the air conditioning industry.

Among the above two constraints, seasonality is a natural characteristic, although the seasonality of air conditioning has weakened, but this inherent seasonality is difficult to completely disappear. Seasonal factors, whether large or small, or new and old brands, are the same, and it is impossible to show seasonal differences between different brands.

Therefore, if Xiaomi wants to make a breakthrough in the field of air conditioning, it will inevitably start from the point of after-sales service. After all, service is the slogan that Internet companies shout the most, giving a huge connotation to service, and it is a long-tail service to achieve value-added. Among them, the long-tail service is the most fundamental difference between traditional enterprise services.

Xiaomi is not satisfied with the status quo of making mobile phones, the mobile phone market is saturated, there must be a breakthrough, air conditioning is the best choice, this is a competition between the two industries. We all know Gree's air conditioner and Xiaomi's mobile phone, they belong to two different industries, that is, the home appliance industry and the communication industry, why was Dong Mingzhu able to make such a big bet at that time? It can also be seen that she is very confident in the home appliance industry, after all, her company has existed and developed for so long, at that time, Lei Jun's company just had achievements, not enough to compete with Gree, the gambling period has arrived, the result is just as Dong Mingzhu thought that Xiaomi lost, although it lost, but it still made progress, and defeated Gree one step further.

Because as a home appliance company, if you enter the air conditioning industry, you can develop all home appliances, so that you can better integrate into people's daily life and improve your overall profits, so he will choose to enter the air conditioning industry.

Xiaomi is now doing the ecological chain of smart home, then, all smart homes, it has to be involved.

Now Xiaomi has not been involved in the air conditioning industry, so he wants to start entering the air conditioning industry, to manufacture Xiaomi air conditioners, and to form an overall Xiaomi smart home ecological chain.

Therefore, Xiaomi's entry into the air conditioning industry is actually the layout and improvement of its own smart home, it is a long-term plan, and it is a goal that must be completed.

At present, the domestic air conditioning industry is not saturated, the market demand is very large, and Xiaomi has its own design concept, design style, and Xiaomi's products are very cost-effective. After being put on the market, it will occupy a certain market share, which is also a new profit growth point, so Xiaomi will enter the air conditioning industry.

Xiaomi wants to build a smart home, so air conditioners are very profitable as the main force of household appliances, and Xiaomi will certainly enter the air conditioning industry. And he is also familiar with the manufacture of household appliances. So the probability of success is high.

Because the air conditioning industry is also a piece of cake, everyone wants to taste a piece. The main reason for Xiaomi's entry into the air conditioning industry is this, and Xiaomi's own development is too limited, and enterprises must develop new businesses to develop, and the air conditioning industry is also a way. For air conditioning, in my personal opinion, the only pain point is the cost performance, air conditioning is really too expensive, and it is more expensive year by year.

Of course, the average annual income of one million people doesn't care, but for ordinary people, air conditioning is really getting more and more expensive. The Gree of this specification is basically three or four thousand. In addition to **, the traditional air conditioner + Xiaomi air conditioner companion does not have any unsatisfying needs.

As long as it's appropriate, I'll see it. The first wave first pushed the 1999 Xiaomi air conditioner, and the second wave pushed the 999 Redmi air conditioner, which can be a big killer. Of course, if Xiaomi air conditioner can't do it, it will be meaningless.

Electronic products are interoperable, so it is normal for Xiaomi to enter the air conditioning industry, and after entering the air conditioning industry, Xiaomi can have more careers, all-round, and all-round development. It will make Xiaomi's career bigger and bigger.

If Xiaomi enters the air conditioner, it was originally to make money, because Xiaomi has already entered the home appliance market, since it has entered the home appliance market, then it must be all the electrical appliances into it!

I'll come: Xiaomi into the air conditioning industry is because the air conditioning industry is better, with the continuous improvement of life, it is a good choice for air conditioning, people's lives are good, the natural demand for air conditioning is high, Xiaomi for its own brand advantage to develop the air conditioning industry, is also a wise choice. Done, thank you for your question, hope, thank you!

Xiaomi's entry into the air conditioning industry is to expand its business scope and achieve multi-faceted flowering and large-scale results.

In addition, do you want to compete with Sister Dong to show your strength? It is possible that this was a consideration for him.

The most important thing is that the market for air conditioning is very huge, and which of the various enterprises does not need air conditioning? It should be said that its application prospects are no less than that of mobile phones, and it is precisely in view of this that Xiaomi has entered the air conditioning industry.

Xiaomi is not a mobile phone manufacturer alone,Recently transparent TV,It's good that people don't sell it,In short, some home appliance industries are a direction he is aiming at。

Because Xiaomi has other home appliances in addition to mobile phones, including air conditioners, Xiaomi should be to create a more perfect home appliance situation, so it will enter the air conditioning industry. And Xiaomi's home appliances are basically intelligent.

Air conditioners will be more profitable than TVs in the future.

In Japan, white electricity has been widespread since the 90s, and it has continued to decline in the popularization stage**. But after more than ten years, since 2009, Japan's white electricity ** in 10 years**2 9 percent.

Japanese TV shipments fell by half, but white electricity rose steadily.

In the past few years and now, China is in a stage of rapid urbanization, and white power brands are fighting to grab the market. After the completion of urbanization, the home appliance industry will enter the stock market, or there may be the possibility of developing high-end products like Japan and increasing prices simultaneously.

The threshold of the air conditioning industry is low, and the technical content is not as good as that of mobile phones.

The technical content of the home appliance industry is not high, mainly to fight the scale, if Xiaomi is an assembly plant for mobile phones, then the home appliance industry is not as good as an assembly plant, even if it is a porter.

The core of the air conditioner is: compressor, heat exchanger, throttle valve, motor, inverter and electronic control system, which can be purchased and assembled.

Compressors: Meizhi, Highly and high-end Panasonic, Hitachi, Mitsubishi Electric.

Heat exchanger: It is a copper tube + aluminum fin, which is a welding process.

Throttle valves: Sanhua, Fuji Machinery, and DunAn occupy most of the market.

Fan Motor: There are a lot of brands.

Xiaomi makes air conditioners, which was originally started by the Xiaomi ecological chain enterprise Zhimi, and the air conditioners designed by Zhimi Air Conditioner itself. Xiaomi air conditioner currently follows the design of smart rice, and the appearance and intelligent experience of the air conditioner interior unit are very good. I am optimistic about Xiaomi air conditioners, and will maintain their advantages in R&D and design in the future.

Xiaomi's weakness lies in scale, the technical content of the home appliance industry is not high, and it is fighting for large-scale production to reduce costs, Xiaomi does not have its own factory, and does not have its own core components (compressors, motors). Even if Xiaomi makes a good air conditioner, it is difficult to compete with Midea and Gree in cost control, and it may be difficult to make a profit in a few years.

Secondly, Xiaomi only cuts into the household air conditioning industry, and the entire air conditioning industry also includes: unit machine, multi-line, ** air conditioning (water machine), these industry bosses take out one of the world's top 500 companies, is Xiaomi's grandfather generation of enterprises. These companies have a large number of technical patents, and many of the technologies of household air conditioners are delegated to household machines, and Xiaomi may also have shortcomings in patents.

At this stage, Xiaomi air conditioners are also working hard, air conditioners are all in Jingdong warehouse, go to Haier Ri Rishun logistics, installation and after-sales are all done by Xiaomi itself, I don't agree with the statement that air conditioning is installed in three parts of products, but air conditioning installation is really important, Xiaomi gave an attitude to do a good job in air conditioning.

Why did Xiaomi enter the air conditioning industry? Because Xiaomi has its own design concept, design style, and Xiaomi's products are very cost-effective. The market demand is very large, and in addition, let the company develop in an all-round way, and multi-faceted development will protect the interests of the company, so Xiaomi wants to enter the air conditioning industry.

The pain point of the white electricity market is not intelligence, but the traditional enterprises use the offline mode to operate online, and the models are complex. Xiaomi's opportunity lies in the explosion of single products!

Split air conditioners (excluding ** air conditioners), including compressors, are not too high. The difference in technology is actually caused by cost control. With enough sales and cost space, domestic products can still make air conditioners that are not inferior to Daikin and Sanling motors.

The white wire market is large enough, but the online play of GELI, Meidi, etc. is completely a copy of the offline model - the configuration is not transparent; Black box of technical parameters of key components; Complicated models make you dizzy; The same model is also divided into different energy efficiency levels, and the difference in performance by one letter is ......This is a mode that facilitates the transformation and flickering of offline shopping guides, not Internet thinking.

Many online consumers hate complicated models and want to open the black box. Therefore, Xiaomi has a chance to disrupt the situation. However, the way to disrupt the situation should be to do a solid job in the basic configuration and key components, and even try to use the same components or technical indicators of Daikin and Sanling motors, and reasonably arrange information symmetry publicity.

Intelligence is just the icing on the cake. You can't sacrifice cost performance because of choking on wasted food, and over-hype for profit.

Cutting open the black box, doing a good job in the core components, and focusing on cost performance is a powerful weapon to deal with heavy marketing!

Xiaomi's air conditioner is mainly cost-effective, and it is also very worthy of quality **. Personally, I think it's worth buying. Let's briefly talk about his air conditioner, I hope it can help.

Reference: After 3 months of in-depth experience of Xiaomi air conditioner: talk about the advantages and disadvantages of this air conditioner! Let's take a look at the comments of netizens after buying.

Personally, I first knew that Xiaomi's air conditioner was an air conditioning evaluation I saw on the Internet, and I saw that many people felt good about it at that time, and then I also deliberately did my homework. The appearance of this air conditioner in his house is pure white color, which gives people a low-key but atmospheric feeling, which is suitable for families with a more European decoration style.

Secondly, because his family focuses on intelligence, the air conditioner can also be controlled intelligently by mobile phone, which is very scientific in this regard. Usually, you can control it with your mobile phone at any time, which is much more convenient.

In addition, ordinary air conditioners can generally only be adjusted one degree at a time, but this air conditioner can be accurate, so that the temperature can be more accurately grasped.

Usually, when you use air conditioning at home, the most worrying problem is that the power consumption is too much, especially sometimes it is too hot and you need to drive it overnight. In terms of power saving, it can generally save about 20% of electricity compared with ordinary air conditioners, and the power saving capacity is still good.

In terms of noise, Xiaomi's air conditioner supports a light wind gear, basically there is no noise, it can be kept relatively quiet, and it will not be worried about affecting sleep or disturbing people when used at home.

This air conditioner is a horse, and the wind power is relatively sufficient. In fact, hanging at home will not look very large, and normal home use, is basically enough, of course, if the home is more spacious, it is another matter.

To sum up,What about Xiaomi's air conditioner,It's not said in terms of cost performance,Smart and high-end,The point is**Buy it online is 2199,And give a lot of gifts,It can be said that it's very beautiful。 If you have the idea of buying, you can buy it with personal advice, and you shouldn't suffer a loss.

The hanging Xiaomi air conditioner adopts a floating design, equipped with a bright, pure and clear LED display, and the overall appearance is simple and fashionable; Vertical air conditioners have a compact, cylindrical design that feels more rounded and soft, allowing them to blend easily into the overall home environment while freeing up more space.

The Xiaomi air conditioner has an automatic cleaning function, in this mode, the evaporator of the air conditioner will frost rapidly, freezing the fine dust on the evaporator's fins; After that, the defrosting process is started to peel off the fine dust from the fins; Then dry at high temperature to finally complete the cleaning of the air conditioner and inhibit the growth of bacteria.

Xiaomi Internet air conditioner supports temperature and humidity sensor intelligent IoT, monitors indoor temperature and humidity, and links the air conditioner to start refrigeration, heating or dehumidification functions, realizing automatic operation of the air conditioner and opening a smart lifestyle.