The price of Xiaomi mobile phones is very sincere, why can t Huawei OV be sold?

If we do not see the fundamental problems, we will not be able to keep pace with the times and .........

It is said that the main reason is that Huawei mobile phones have their own high-end chips, and Huawei knows how to market very well, and OV's offline channels are much stronger than Xiaomi mobile phones.

Because now consumers buy mobile phones not only to consider **, but also to consider the cost performance and brand of mobile phones, as well as quality.

Xiaomi mobile phone is actually a very people-friendly mobile phone brand, but with the development of society, high-end machines emerge in an endless stream, and many people will love face to buy high-end machines, so Xiaomi mobile phones are still not as good as Huawei and other mobile phones.

Xiaomi's mobile phone** is very sincere, but it still can't sell Huawei, mainly because Huawei's mobile phone is very cost-effective and the performance is also very good.

Now**It's not everyone's primary consideration,The most important consideration is the performance of the mobile phone,Technically,It's obvious that Huawei is more attractive,**It's okay to be expensive。

BecauseXiaomi phonesThe main focus is on the cost-effective advantage, and for Huawei and OV, the product advantages launched by these three brands are different.

When we buy a mobile phone, we will find that Xiaomi mobile phones have the highest comprehensive cost performance, and in most cases, Xiaomi mobile phones will indeed be cheaper. At the same time, Huawei's mobile phones are generally relatively expensive, and the smoothness of the mobile phone will be relatively high. What we often call OV is actually two brands, the first brand is OPPO, the second brand is vivo, these two brands have different advantages in different models, and the comprehensive ** is also relatively cheap.

1. The first reason is the positioning of the product.

You can try to understand it this way, if the user itself does not have high requirements for the brand of the mobile phone, in the same price range, Xiaomi's mobile phone will have a higher comprehensive cost performance. And for OPPO and vivo, because the number of models of these two brands is not large, the space of these two brands is not large, and the comprehensive ** of Xiaomi mobile phones will obviously be cheaper. <>

2. The second reason is the design of the product.

If you look at these mobile phone brands from a design point of view, Huawei's technology and design will reach the first place, Xiaomi mobile phones will take the second place, and OPPO and vivo will take the third place. Although the design of Xiaomi mobile phones is not bad, because the industrial chain of Xiaomi mobile phones itself is relatively sound and the profits are relatively high, so the ** of Xiaomi mobile phones will be cheaper. For users in remote areas, there are many people who are not in the habit of using Xiaomi mobile phones, so many people will give priority to buying various models of OPPO and vivo.

3. The third reason is the problem of market allocation.

The problem of market configuration is relatively complex, if it is simple, Huawei's mobile phone users are mainly concentrated in domestic high-end users and foreign users, OPPO and vivo's mobile phone users are mainly concentrated in users in remote areas, and Xiaomi's mobile phone users are mainly concentrated in young people. Because young people themselves belong to the most sensitive users, Xiaomi mobile phones will be cheaper than similar models of other brands. <>

Cost performance has become a habit of Xiaomi for so many years, even if the configuration is very high, much higher than that of friends, but still dare not order**, in other words, everything is for the user to let you users, in fact, now, Xiaomi mobile phones are really popular, not as good as the aspect, to look no appearance, they think the selling point, always and the user is not right.

Actually, for product operations:

Strategy is an important marketing tool!

Domestic mobile phones, in recent years, intellectual property rights have kept up, before everyone relied on marketing to win, so the best strategy has always been the most important one for everyone. Huawei mobile phones are relatively good for the domestic mobile phone camp, at least from the gap between Huawei's investment in the domestic camp in recent years, it can be said that the gap is very large. Xiaomi started from the birth of "enthusiasts", based on cost performance, and since then has laid out its own ecosystem for the gap, selling mobile phones instead of selling mobile phones, which is Xiaomi's shrewdness.

Marketing products!

There is still a big difference between products from the perspective of marketing and products from the perspective of user needs, so in recent years, the blue-green camp has invested a lot of financial support in the variety show blue-green mobile phone of Mango Station and podium.

Xiaomi ecological chain!

Xiaomi mobile phones originally wanted to be an ecological chain. Now Xiaomi wants to go high-end, and then finds that in terms of participation, once customers eat through the cheapness of **, it is much more difficult to improve. Unless it is reborn from the ashes, under the pressure of capital, who has so much courage, including Mr. Lei, will not dare to grit his teeth and do it.

At this point, it can only be said that the business model of enterprises is different, some enterprises use high profits for research and development, some companies use high profits for advertising, and some companies simply return high profits to the people! Different ideas, different models.

1. With the same configuration, Huawei invests more in R&D. In order to have enough cash flow, Huawei needs to sell mobile phones. 2. Huawei needs to build a high-end brand. The same configuration is sold, which is brand positioning.

Mainly because of Huawei's brand effect, Huawei phones are more expensive.

Huawei mobile phones are now the leader of domestic mobile phone brands, so mobile phones at the same price will definitely have higher configurations than other mobile phones, but the overall performance is better than Huawei's.

At the same price, they will be more inclined to choose Xiaomi mobile phones, because the brand of Xiaomi mobile phones will be larger, and today's Xiaomi mobile phones are already very good. You will find that the current Xiaomi mobile phone is very cost-effective, and the processor is also very powerful, so it is also liked by many people, especially like some students themselves do not have too much money. At this time, we can't afford to buy more expensive mobile phones, and Xiaomi mobile phones are a more correct choice.

First of all, Xiaomi mobile phones are becoming better and better, and they have always been cost-effective, and now the processors of Xiaomi mobile phones are getting more and more powerful. There is also the founder of Xiaomi mobile phone, that is, Lei Jun told us that the sales volume of Xiaomi mobile phones will definitely reach the third place in the world in the future, and it can also be found here that more and more people will choose Xiaomi mobile phones. If Xiaomi mobile phones are really bad, why do so many people choose?

When choosing a mobile phone, you should also choose according to your own needs for mobile phones, like some people, if they prefer to play games, then they may choose Xiaomi mobile phones. And like some girls, if they often like to take pictures, we can buy some mobile phones that take pictures better, so that we can effectively avoid picking a mobile phone that we don't like. There is also that when you buy a mobile phone, you must also choose according to the cost performance of a mobile phone, if the cost performance is not particularly high, there is no need to choose.

Many brands of mobile phones have some relatively poor machines, so everyone must do their homework on the Internet in advance, so that they can effectively avoid buying fakes. Before buying a mobile phone, we must choose according to our own needs, so that we can effectively avoid making mistakes in our choice.

Both of these phones are very hot in the market right now, but I personally think that Xiaomi's reputation will be better, so I will still choose Xiaomi at the same price.

At the same price, if it were me, I would choose to buy a Xiaomi phone, because Xiaomi mobile phone, its content is still relatively good, and the functions are also relatively strong.

A phone at the same price still depends on the performance, whether it is Xiaomi's or OV's, if its performance and processor are better, I will choose to buy it.

Of course, it's a vivo phone! The quality of vivo phones is still reliable, and the quality of Xiaomi phones is not good.

The global outbreak of the epidemic has dealt a huge blow to the smartphone industry, but at the same time, the smartphone industry has been reshuffled because of the outbreak of the epidemic, and opportunities and crises coexist. Recently, IDC, a well-known research agency, released the latest research data, according to the data, in the first quarter of this year, China's smartphone shipments fell year-on-year, totaling 66.6 million units, and the impact of the epidemic is still very large.

As the leader of the smartphone industry, Huawei still occupies an absolute advantage, and Huawei occupies a market share. Of course, in fact, as the four giants of the domestic smartphone industry, it still maintains an absolute advantage, but Xiaomi's performance in the first quarter of this year is also very bright, but it is still behind vivo and OPPO, ranking fourth.

Consumers who will buy mobile phones offline, in fact, do not pay much attention to the parameters and cost performance, they only need to know that the performance is sufficient, and they will buy it directly. And this part of consumers is more concerned about the appearance and feel of the whole mobile phone than the performance and cost performance, and compared with oppo and vivo, the texture of Xiaomi mobile phones will be relatively poor, so offline is not much of a scene for Xiaomi, even if it is to the offline Xiaomi store, many people are also admired, that is, they have been optimistic about the mobile phone on the Internet, and they come to the store just to experience and then buy.

Another reason is that Xiaomi's popularity is not as good as oppo and vivo, although Xiaomi is also working hard in marketing, but I have to admit that the popularity of Xiaomi mobile phones is not as good as OPPO and vivo. Even consumers who don't often pay attention to smartphones, in the overwhelming advertising of OPPO and vivo, they can also see the news of OPPO and vivo's new machines, and OPPO and vivo are very willing to invite big-name stars to make endorsements, which has also attracted a lot of consumers.

Therefore, for these consumers, the cost performance is not as attractive as their own idols. In addition, Xiaomi has not stockpiled goods for a long time, and has been in a state of insufficient sales, which is the so-called hunger marketing, which will also cause Xiaomi to lose some users. On the other hand, the supply of OPPO and vivo has always been quite sufficient.

In addition, the most important point is to buy Xiaomi mobile phones as if they are in**,The quality control of Xiaomi mobile phones is very unstable,The quality control of some mobile phones is very good,But some are very poor,Although it is said that if it affects the use,Xiaomi is willing to replace,But this also affects the user experience,So many people would rather choose a slightly more expensive OPPO or vivo than Xiaomi。 Which brand do you like more than OPPO, vivo and Xiaomi?

Although there are many people who think that the mobile phone of the green factory has always been the existence of the first low configuration, but now it has been much better in the past two years, and it has gradually gone up in terms of configuration, and it does have some unique places of its own, for example, these two have done quite well in the development of mobile phones, and the feel is goodAnd the charging speed is very fast, at the price of 1000 to 2000 yuan, the charging speed is faster than Xiaomi and Huawei.

Xiaomi is actually a parts integrator,Each merchant's parts take a little to form a mobile phone,Xiaomi doesn't have its own things,Except for the Xiaomi system,And it's very easy to have problems,The latest Xiaomi 10 has a camera installed upside down,On the contrary, the ov mobile phone will not。

Mainly OPPO and vivo mobile phones are sold very widely in stores. We often come into contact with the offline stores of these two mobile phones in normal times, and the cost performance of OV mobile phones is also very good. Although Xiaomi has a lot of black technology, he is only sought after by ordinary young people, and Xiaomi is not very stable.

This is due to the fact that from the current mobile phone market, although Xiaomi takes high cost performance as the starting point, the current mobile phone market is not as good as before, and it is very likely that the Xiaomi we buy is far inferior to other domestic brands.

This is due to the fact that the low-priced Xiaomi is not as good as the OV in terms of production, and the performance is also relatively poor.

Xiaomi's offline sales are a big shortcoming, OV's offline stores have been doing it for so many years, and Xiaomi has just laid out, and many offline customers are not too demanding on performance, as long as the performance is passable, **suitable, they will buy, and OV's appearance and photography are not bad, many people will buy directly.

The performance of low-priced Xiaomi is not very good, the memory is less, it is very stuck after a few months, nothing can be done, it is better to buy a mobile phone or buy a slightly better, about 1000 is basically enough.

Because most people don't care about the parameters of the mobile phone, they don't pursue the ultimate cost performance, as long as the performance is enough, ** is suitable, they will buy it, so they would rather buy ov than choose low-cost Xiaomi.