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The ancient poems in the second volume of the Chinese texts of the fifth grade are: "Shepherd Boy", "Boat Over Anren", "Qingping Le Village Residence".
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Consider the problems faced by two businesses – Post and Kellogg. Each company will have a new cereal on the market for $3 per box of sales**. To keep things simple, let's assume that the marginal cost of producing cereal is zero, and therefore, $3 is all profit.
Every company knows that if $10 million is spent on advertising, 1 million consumers can try out their new cereal. And, every company knows that if consumers like cereal, they don't buy it once, they buy it many times.
Let's start with Post's decision. According to market research, Post knows that its cereal taste is average. While advertising can get 1 million consumers to buy a box each, consumers quickly learn that cereal isn't so good and stop buying it.
Post decided that it wasn't worth paying $10 million in advertising and only getting $3 million in sales. Therefore, it is not intended to advertise. It makes the chef go back to the kitchen for another flavor.
Kellogg, on the other hand, knows that its cereal is fantastic. Everyone who tried it would buy a box every month for the second year. As a result, $10 million in advertising dollars can generate $36 million in sales.
Here, advertising is profitable because consumers buy Kellogg's good products repeatedly. Therefore, Kellogg chose to advertise.
Now that we've considered the behavior of two businesses, let's consider the behavior of consumers. We start by asserting that consumers tend to try the new cereal they see from the advertisement. But is this behavior rational?
Will consumers try new cereal just because the seller chooses to advertise?
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The details are as follows:
1. Mr. Shuhu Yin's wall: Song Wang Anshi.
The thatched eaves are long and clean without moss, and the flowers and trees are planted by hand.
A water to protect the field will be green, and the two mountains will send the green.
Translation: The thatched courtyard is often cleaned, so clean that there is not a trace of moss. Flowers and trees are lined up in rows, all of which are planted by the owner's own hands. A small river outside the courtyard protects and surrounds the farmland; Two mountains open their doors to bring green to people.
Second, the riverside alone to find flowers, the sixth: Tang Dufu.
Huang Siniang's house is full of flowers, and thousands of flowers are low on the branches.
The butterflies dance from time to time, and the warbler is just crying.
Translation: The path around Huang Siniang's house is full of flowers, and thousands of flowers have pressed the branches low. Butterflies are reluctantly circling and flying among the flowers, and the free little yellow warbler is constantly singing among the flowers.
3. Chuzhou West Stream: Tang Wei Yingwu.
The lonely grass stream grows on the side, and there are yellow orioles singing deep trees.
The spring tide brings rain and comes in a hurry, and the wild ferry is unmanned and self-controlled.
Translation: I love the secluded weeds that grow by the stream, and the yellow orioles that sing gracefully in the depths of the trees. The spring tide is continuous**, and it is also mixed with dense drizzle. There is no one at the wilderness ferry, except for a small boat leisurely across the water.
Fourth, the title of Wujiang Pavilion: Tang Dumu.
The victorious and defeated soldiers are unexpected, and they are men who are ashamed and ashamed.
The children of Jiangdong are talented, and their comeback is unknown.
Translation: Victory or defeat is a common thing in soldiers, and it is difficult to predict it in advance. is a real man who can endure humiliation and burden. The overlord of Western Chu, the children of Jiangdong are full of talents, if they can regroup and make a comeback, Chu and Han will fight, it is difficult to say who will lose and who will win.
5. Chizhou Cuiwei Pavilion: Song Yuefei.
After years of dusty clothes, special search for fragrance on the cuiwei.
The good water and good mountains are not enough, and the horse's hooves urge to return while the moon is bright.
Translation: Years of dust covered the military uniform, riding a horse to the Cuiwei Pavilion in search of a beautiful view. Before I could appreciate enough of the good water and mountains, the sound of horses' hooves had already urged me to return quickly.
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