If you like to plan, please come in, what kind of planning is a good plan?

Let's look for the library! Straight and simply there is a model text! Don't be strong here!

Planning: is according to the product or corporate brand you are targeting, reasonable activity packaging, according to different purposes, some focus on publicity, some focus on actual sales, need to be carried out in different ways.

Planning is generally divided into business planning, entrepreneurship planning, advertising planning, event planning, marketing planning, ** planning, project planning, public relations planning, wedding planning, medical planning, etc.

Planning is a kind of procedure, which is essentially a rational act that uses brain power.

Planning is a kind of design, an arrangement, a choice, or a decision, rather than a blueprint for changing the status quo of the stool.

"Planning" in the modern sense: planning is a kind of strategy, planning, planning or planning, intending, it is for individuals, enterprises, organizations in order to achieve a certain purpose, fully investigate the market environment, and the associated environment on the basis of following a certain method or rule for what is about to happen in the future, systematic, thorough, scientific and develop a scientific and feasible planning plan, and at the same time constantly adjust in the development to adapt to the changes in the environment. In this way, the formulation of a scientific plan that is suitable for the actual situation is called planning.

Planning is: that is, planning and planning, the current decision made about what will happen in the future is manifested as a rational behavior of simulating the operation with the help of the brain.

The meaning of planning: everything is foreseen, and everything is not predetermined.

Planning refers to taking the initiative to think of ways and make plans. It is a kind of strategy, planning, planning or planning, intending, which is based on the full investigation of the market environment and related environment by individuals, enterprises and organizational structures in order to achieve a certain purpose, and follow certain methods or rules.

Carry out systematic, thorough and scientific research on what will happen in the future and formulate a scientific and feasible plan. In modern life, it is often used to describe a plan to do something, or the name of a position.

Product planning, the position of product design to meet the needs of users. Pre-planning, position in the land planning department of a real estate company. Marketing planning, positions to increase sales or market conversion.

Advertising planning, a position based on creative output. Event planning, a comprehensive service position with activities as the carrier. Operation planning, a comprehensive service position with products or activities as the carrier. Game planning to meet the needs of user challenges, design levels and equipment and other materials required for tackling key problems.

The above content reference: Encyclopedia - Planning.

1. Planning specialist.

It refers to a type of staff who exercise planning functions in various industries and do planning work full-time. They often have a wealth of imagination, creativity, and industry experience.

Second, the content of the work.

1. Planning specialists are an indispensable role in many collectives, and they often assume great responsibilities and work obligations, from the prospect planning of an enterprise or group to the solution of existing problems, from large-scale activities to personnel arrangement, financial budget, etc., all planners need to participate and complete.

2. Different collectives have also given different responsibilities and powers to the planning specialists. Often the planner does not have a high status in the position, and the income is at the middle level, but the planner is often the core of an enterprise or group, they are the starting point of many trends, and they are the initiators of many effects or activities.

3. The work that the planner needs to complete includes: formulating plans, solving problems, making suggestions, integrating ideas, making capital budgets, arranging human resources, and making phased plans or long-term plans.

4. For the planning specialists in the professional planning company, the work content may be more specific and professional, and they often only need to plan the plan for specific customer needs. Similar to a designer in a design company.

Third, the characteristics of the work.

1. The profession of the planning specialist is destined to be a pure mental work, so for the planning specialist, he should also have a high quality of ideological knowledge reserve.

2. First of all, an excellent planner needs to have a wealth of industry knowledge and flexible minds, in addition to the quality program, the planner must also be able to have a correct ideological attitude and a good starting point for work, and more importantly, absorb more opinions from all sides, integrate ideas and programs, because the essence of planning work is the integration of all kinds of ideas and creativity and use it for their own use.

3. The most valuable thing is to be able to have your own innovative ideas and solutions. Make your results unique.

4. There are also high requirements for the psychological quality of the planners, the planning work affects the implementation of the entire event or program, and is the beginning of a chain, so the courage and sense of distress of the planners need to be grasped just right, and the planner must have a comprehensive and meticulous way of thinking, have accurate forward-looking and foresight of things, be able to understand the needs of all aspects, and grasp the dynamics of the industry and society.

There are many, many kinds of planning, I don't know which one you ask? For example, the planning of various projects, the planning of military tasks by staff officers, the planning of surgical plans by doctors in hospitals, and so on.

Tests need to write test cases right up to all the function points and what they look like in normal condition... So if you don't have it in your planning document, then ask the planning...

Don't rely on books, and it is better to believe in books than to have no books at all. There are a lot of books about planning in the bookstore, but I rarely read them, and I rarely read them carefully from beginning to end, because many of them are empty theories that sit and talk about the truth.

Don't take the words of the so-called masterminds and experts who work behind closed doors as a guideline, anyway, I will stay away from them. Moreover, their words may also constrain our thoughts.

The final result of the plan needs to be executed, everything is the final say of the market, and the plan that can stand the test of the market is the real good plan.

Good planning is not to look up information in the office, and then arrange and combine the text, and those materials can only be used as reference and reference at best. In order to make a good plan, we must go deep into the first-line market to carefully investigate, analyze and research, and deeply understand the real needs of consumers. said that without investigation, there is no right to speak, which is also the fatal ** that Shi Yuzhu has made brain platinum for a long time.

Before the platinum was put on the market, and even in the research and development stage, he went deep into the first-line market to visit future consumers and listen to their views on the product, so as to come up with a series of tried-and-tested advertisements such as not giving gifts during the holidays this year, giving gifts to brain platinum, and honoring parents.

Brain platinum has been able to maintain a dominant market share for ten years, which is rare in the health care product industry, which is largely due to Shi Yuzhu's full understanding of the market from the beginning.

For first-tier markets, it's not enough to know consumers, but also to know your competitors. Although it is a cliché to know one's opponent and oneself in a hundred battles, it is the only rule to defeat the enemy and win. Therefore, through a variety of channels, we should fully understand the product characteristics, functions, quality, service and other differences between competitors and their own products, and even the marketing strategies of opponents.

Therefore, in order to make a good plan, the data of the first-tier market is crucial.

Some people like to make a plan book and quote a lot of articles, maybe this can show his professional level in front of the customer, so as to gain the customer's recognition. I read an advertising planning book, the fifth word 16 open paper sprinkled with tens of thousands of words, but after reading it, I was confused and didn't know what to do, and it is not an exaggeration to describe it as an old lady's footcloth. What do customers want?

What he wants is a solution that can help him solve the problem, and this solution is not determined by the number of words. As long as it can explain the problem, the number of words does not matter to the customer. Besides, too many useless words can only waste the customer's time and even cause the customer's disgust, if this is not worth the loss.

My opinion is that if you can explain the problem in 100 words, you should not use 100 and 1 words.

Finally, as long as you fully understand the first-line market and make correct analysis and judgment, you can also make a good plan.

To some extent, the planning ability of the project is determined by the planner's own character and quality, and there are mainly talents in the character of the planners: early life and social experience accumulation, which mainly refers to whether the character has the point of "extensive hunting and innovation" In addition, there is also whether it is good at using the part of thinking dialectically and dealing with problems、、、 quality is comprehensive It mainly includes observation, thinking, analysis, judgment, innovation, copywriting, socialization, marketing, promotion, execution, etc、、、 Of course, the main point is affinity, an excellent planner is not only a person with a higher IQ, but also a person with a high EQ, to a certain extent, the latter is higher than the former, and it is also a very infectious person, and it is true that planning can be regarded as a very comprehensive discipline, but education is far from equal to planning ability, higher education can provide certain knowledge and skills for planning, but it does not mean that you can become an excellent planner, if you do not use your academic qualifications well On the contrary, academic qualifications have become a kind of baggage (except for foreign language skills), and in the life of an excellent planner, it is best to have "old heart" (mature heart) and "childlike heart" at the same time! Behind a successful planning case is actually the crystallization of the early efforts of a planner or a group of planners! There is no such thing as "overnight" in this world, only "accumulation" exists

Maybe art, **, animation, science fiction, and will all become the cornerstone of their success Oh The important thing is thinking! In a word: a good planner is a person who is very active in a conventional environment, knows how to analyze, knows how to make trade-offs, innovates, and more

Insight and responsiveness. ,, familiar with the inside and outside of the circle, know each other and confidant.

Just do the little things around you, do the planning, and do things.

Investigate market trends and market demand from more points!

So what do you think the inspiration came from?