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The main differences are: carrier, cost, and experience.
1. Carrier: **The use of TV, Internet and other media as carriers, the audience is wide and not limited by time, space and geography, but customers can not intuitively experience the product. **The next use of stores, exhibitions, etc. to provide services to customers, customers can directly experience.
Extended information: 1. The first purpose of marketing is to create customers, obtain and maintain customers; It is necessary to consider how to effectively defeat competitors and be invincible from a long-term perspective.
2. The evolution of marketing concepts has roughly gone through three stages: the traditional concept stage, the marketing concept stage, and the social marketing concept stage. The marketing concept in the traditional concept stage includes three concepts, namely the production concept, the product concept, and the sales concept.
The evolution and development of marketing concepts can be summarized into six types, namely, production concepts, product concepts, sales concepts, marketing concepts, customer concepts and social marketing concepts.
3. Social marketing is based on the dual characteristics of "economic person" and "social person", and uses similar commercial marketing methods to achieve the purpose of social welfare; or a means of using social good values to promote its goods or commercial services.
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Hello, I have seen your question and am sorting out the answer, please wait a minute.
Hello, the importance is to increase the closing rate. It attracts more customers, brings huge traffic1, increases transaction volume, increases transaction credibility and likeness, and the higher the medal level, the more official events you can participate in, and it is conducive to ranking. 2. It is convenient for remarketing to old customers.
If it is a bank transfer, you have to re-record the customer's order, and if you place an order through Alibaba, you only need to search for the buyer's username, when the customer has bought, what has been bought, and what special requirements are there.
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I don't think online sales 100% will replace offline sales.
Although I personally believe in the development prospects of the Internet industry, and I will also think that the Internet industry is conducive to the progress of human society, I absolutely do not believe that online sales can replace offline sales 100%. At the same time, I think the real economy.
It is the core driving force that can drive the development of human economy, and online sales are just a stage of development phenomenon.
1. Online sales have a tendency to replace offline sales.
With the continuous development of the Internet industry, we have found that many goods can be purchased directly, and we can also buy our favorite goods without leaving home. Some people may think that online sales can completely replace offline sales, but in fact:Many products still need offline docking and communication between people, and online sales cannot completely replace offline sales.
Second, I don't think online sales can completely replace offline sales.
The Internet age has indeed changed everyone's basic lifeBut for us human beings, human beings have always been based on physical exchanges between entities, which means that the Internet and online models cannot replace physical models 100%. I think it's a good thing for people to look at the Internet and online sales in a positive light, but we must not abandon the basics, let alone look at the so-called online development in a one-size-fits-all way. <>
3. What is my personal opinion?
I am a person who is very optimistic about the development of the Internet, but I am also not always optimistic about the real economy, I believe that the real economy is the core force that can really promote the progress of society, and the Internet is the medium to further transmit this power. When we go to talk about the so-called new retail.
And in the future of e-commerce, we will find that more and more people are beginning to really care about the so-called offline physical stores, and offline services will also become an eternal mode of communication, which cannot be replaced by online. <>
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There are more products sold on the line, but you can't experience it. Therefore, there are some companies that are obviously losing money, but they still have to have them, just like the restaurant Chao Cheng Zhi City, and they can never be replaced online. Although home delivery is possible.
Online and offline, there is a win-win relationship between the two. Therefore, they are indispensable, and they all complement each other. Therefore, it can only have an impact, but it cannot be completely replaced.
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It is not possible to completely replace the offline sales of the pin. Because some customers still pay attention to the quality of the mute product, he believes that seeing is believing. So online sales can't completely replace offline sales.
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The entities are going to be finished, they're all closed.
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As far as marketing is concerned, online marketing and offline marketing each have their own ways and functions. The difference between the two is:
1. Online marketing communication speed is fast, the communication range is wide, the communication channels are convenient, and online marketing provides customers with needs, interests, communication, and convenience, but lacks a sense of experience.
2. Offline marketing is more conducive to face-to-face communication with consumers, and it is easier to grasp the interchangeability of communication.
Offline marketing has increased consumers' sense of presence and experience.
However, the lack of speed and convenience online, the narrowing of the scope and the narrowing of the channel, 3, the communication between operators and consumers from the original: are you willing to listen, are you willing to listen, or are you willing to listen... This kind of church is a poster, which translates into interactive communication.
From the perspective of business operators, it is necessary to break the traditional way of communication and interaction and adapt to a new mode of communication.
4. Offline marketing needs more extensive market, which is used to expand the relative audience and achieve a broader market.
Online marketing needs to be more segmented in the market, and do a good job in communicating and serving more segmented audiences.
Generally speaking: it should be a combination of online and offline, complementary interaction, is a more comprehensive plan.
Special attention should be paid to the combination of online and offline methods and strategies in order to achieve better results.
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Potential 1: Publishing information on the trapped state of the network, the cost is limited, which can not only shorten the distribution link but also broaden the scope of sales, save store investment and salesman costs, thereby reducing costs and making products competitive. Advantage 2:
Real-time performance monitoring. Through big data analysis, market research and other methods, we can find market gaps, improve products, and optimize our market competitiveness again. Advantage 3:
Through online marketing channels, we can guide consumers to recognize products, help enterprises gain competitive advantages in the future and quickly occupy the consumer market. Advantage 4: There are many ways of online marketing, such as SEO, put into the major mainstream **** advertising, through the major B2B, blogs and microblogs in the form of marketing, as long as customers can see the information as soon as they go online, Wang Socks can achieve the effect of carpet coverage without much effort.
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Summary. Online sales means that on the Internet, buyers and buyers can deliver goods to each other by mail or other means of transportation without meeting each other.
Offline sales is the traditional sales model, which refers to the goods in the store or booth, the buyer and the seller meet to trade.
What does it mean to sell online and offline.
Online sales means that on the Internet, the two parties can deliver the goods to each other by mail or other means of transportation without meeting each other. Offline sales is the traditional sales model, which refers to the goods in the Changlu store or booth, and the buyer and seller meet to trade.
If someone calls and I ask if it's online or offline, how do I know.
It depends on what product you are buying, direct online transaction? Still is.
Call ** over, ask about the house price, want to cooperate, I asked the other party whether he wants to be online or offline, how do I determine that he is online and offline.
The house is all offline.
The same is true for venues and the like. Yes.
Hello, I just returned to Guangzhou from Xiamen today.
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