What should I do with in feed ads? How do in feed ads run?

According to the analysis of questmobile2020 industry data, the amount of advertising materials in 2020 will be gradually launched after July, and the competition in the e-commerce festival is fierce.

The material has slowly transitioned from the original carousel splicing form to a sitcom or even a micro-film. According to the survey data, 69% of the optimizers believe that there is a metaphysical phenomenon in the material, and how should the optimizer produce a serious amount of "metaphysical phenomenon"?

01: The fit with the product

The fit with the product" is what is the selling point of the product, for example, the pharmaceutical industry can highlight "taking medicine at home", "** process", etc., to express "benefits and value to you" to consumers.

02: Let consumers empathize

Let consumers empathize" is mainly to grasp the pain point, for example, "the harm of symptoms" is a pain point, most consumers do not understand the harm of their symptoms, and let them know why they must **. In fact, to grasp the pain points, the content to be expressed to consumers is "I understand you".

03: The first 3 seconds can attract the audience

Material delivery can follow the principle of 3-5 seconds, that is, within 3-5 seconds of the beginning, the product or brand, implant pain points, etc. to attract attention, improve the completion rate of advertising, and then broadcast the products and selling points in the first 25% (if the whole 30 seconds, that is, 7-8 seconds), and carry out the tail frame and guide conversion in the last 30%. In addition, the higher your completion rate, the greater the potential of the algorithm to help it achieve this goal, and it will continue to increase volume.

In fact, for the material, copying the material will increase, but it is more important to let yourself have new ideas, after the homogenization of the material is serious, the material recession period will come, so if you want to keep your account in the top plan, you must strive to make your material outperform!

Recognize the real needs of customers, clarify the goals of advertising and marketing, and then do a good job of directional analysis according to the scenario, and do more detailed how to do it.

Share a reliable advertisement account opening agency operating company.

How did in-feed advertising gain a foothold in the advertising world?

You can find Shenzhen Shuchen Network Technology **** to do I do it in his place It's not bad scwlkja . com

Pay attention to the following links in the production of information flow advertising:

1. Plot creativity: not only **creative, **, html are also plot creative, there are two ways to get creative: one is to brainstorm by combining product characteristics, the disadvantage is that the effect may not be good enough; The second is to view the creativity of similar products through tools, common free tools are bigbigads, to view various types of creativity**.

2. Advertising design, this link can describe your creativity in a link to the designer, so that the designer can design it directly according to the needs.

3. Advertising copy: It is divided into title and copywriting, and the title is the entrance to the advertising audience to directly obtain the value of the product, which must be concise and clear to highlight the focus and directly hit the user's psychology. Copywriting is about what the product does and what it can do to help the user.

4. Make several sets of advertisements, conduct tests, find out the ideas that work well, and then go back to the market to change and do the good ideas.

In this way, you can make better ads.

The flow of information integrates its own strengths and stands on its own. With the traditional advertising model (with the help of high-quality Internet** - products with high user volume and stickiness), combined with new ** technologies (big data, artificial intelligence, audience portraits), through high-quality **, take the initiative to provide potential users with easy-to-accept marketing information. It is undoubtedly to provide advertisers with a new marketing blue ocean market, and you can consult Shandong Xunli Network Technology.

1. Analysis of the needs of the target group:

Here we must clarify the characteristics of in-feed advertising and how in-feed advertising is converted.

3. Background delivery settings for information flow ads.

The most important thing about in-feed ad serving is the filters that are shown to your users. The main dimensions are divided into: age selection, gender selection, hobby selection, and column selection.

4. A B creative scheme test.

Product pain points and scenarios are not unique, and the same settings and two sets of ideas need time to be tested. Finally, the user portrait is further improved through the promotion data of the information flow, and the actual effect is constantly optimized and tested.

Helpful, thanks.

In-feed Advertising Process: Start Product Audience Analysis Creative Material Design Product Landing Page Design Advertising Advertising Data Monitoring AB Test Pinsen slowly returns to the beginning. In-feed ads are ads that are mixed with content, also known as native ads, the ads that are the least like ads, and the ads that look the most like content. Loss mold.

In-feed ads are ads that are located in a social user's friend feed or in the News and Audiovisual content stream. The form of information flow advertising is **, **, **, etc., characterized by algorithm recommendation, native experience, targeted delivery through tags, according to their own needs to choose push**, landing page or application**, etc., the final effect depends on the three key factors of creativity + targeting + bidding.

Feeds were first introduced by Facebook in 2006. This kind of advertising interspersed in the content flow has a relatively good experience for users, and advertisers can use the user's tags for accurate delivery, so especially after the arrival of the mobile Internet era, it has ushered in the growth of the first type, and almost all the Internet have launched information flow advertising platforms.

Advantages of in-feed advertising:1The traffic is huge; 2.

leading algorithms; 3.Rich in forms; 4.Precise orientation; 5.

Good user experience. Combined with big data and AI to carry out Duan Qing's precise delivery, Wuyuanzhen can meet the needs of whether it is a brand ** or an effect.

Orientation methods: generally there are natural attributes, geographical attributes, crowd attributes, custom attributes, and so on.

Billing methods: CPC, CPM, CPA, OCPC, OCPM, and OCPA.

Effect evaluation: creative + targeting + bidding.

Information flow advertising has become the main mode of traffic monetization on the ** platform, from traditional giants to emerging forces have joined the information flow advertising war, such as: Tencent, Alibaba, NetEase, Sina, Toutiao, Xiaomi, 360, Meiyu, bilibili, Kuaishou, Douyin and so on.

In-feed advertising delivery method: determine the advertising objective, select the delivery platform, formulate the advertising strategy, select the advertising form, serve the parameters, and monitor and optimize the advertising effect.

1. Determine the advertising objectives

First, advertisers need to be clear about their advertising goals. Advertising objectives typically include brand awareness growth, product sales growth, user conversion rate improvement, etc. Different advertising objectives require different advertising strategies and delivery methods, so you need to fully consider the performance and duration of your advertising when determining your advertising objectives.

2. Select the delivery platform

There are many platforms for in-feed advertising, including promotion, 360 promotion, Sina Weibo, etc. Advertisers need to choose the right platform for their needs and budget. Different delivery platforms have different advantages and disadvantages, and advertisers need to choose according to their own situation.

3. Develop an advertising strategy

Having a good advertising strategy is an important step in in-feed advertising. Advertisers need to develop an advertising strategy based on factors such as the characteristics of the target audience, product features, and brand positioning. Advertising strategy usually includes aspects such as ad creative, ad copy, ad format, ad time, etc.

4. Choose the form of advertising

There are various forms of information flow advertising, including ** advertisement, ** advertisement rough and boring, ** Guangyan bend advertisement, etc. Advertisers need to choose the right ad format based on their needs and advertising strategy. Different ad formats have different audiences and effects, so you need to think carefully when choosing your ad format.

5. Set the delivery parameters

Setting up your delivery parameters is a critical step in in-feed ad delivery. Advertisers need to set the right targeting parameters based on their needs and budget. Delivery parameters include delivery time, delivery region, delivery population, delivery budget, etc.

Designing the targeting parameters allows advertisers to better grasp the effectiveness and cost of advertising.

6. Monitor and optimize the effectiveness of advertising

After in-feed ads are served, advertisers need to monitor and optimize their performance in a timely manner. Monitoring and optimizing advertising effectiveness includes advertising data analysis, advertising effect evaluation, and advertising strategy adjustment. Only by monitoring and optimizing the effectiveness of advertising in a timely manner can we ensure that the effectiveness of advertising is maximized.

1. Channel selection

If you want to do a good job in in-feed advertising, you must first choose a good channel. The so-called channel is whether you want to put it on Douyin, Toutiao, Shang, Tencent or Kuaishou? You'll need to choose the platform or channel you want to run your in-feed ads on.

2. Open an account. After choosing a channel, go to the ** merchant or direct customer of this channel and open an account. Once your account has been opened, you can operate on your account.

3. Analyze the crowd.

After opening the account, everything is in place, the platform is there, the content of the operation is there, and then it is time to analyze the crowd.

4. Orientation mode.

After analyzing the crowd portrait, basically our orientation method will come out. However, we need to analyze and determine the channels we choose, what are the targeting methods for these channels, what kind of targeting methods need to be set in the early stage, and what targeting methods need to be used after the account runs up in the later stage.

5. Bidding method.

What is CPC, what is CPM, and what is Smart Bidding OCPM, OCPC? Now with this budget and this money, what kind of delivery method is suitable for this channel? That's how you choose to bid.

Be sure. >7. Pages. What are the types of pages that visitors click on to go to our page? How should the page be set up? What kind of conversion do we need to use? Be directional.

8. Account Structure.

After the page is built, we need to build the account structure, which is the above: targeting, bidding, creativity, page and their combinations. What do we need to focus on to test, and what kind of bidding method does your account use with which targeting method?

What kind of creative works best with what kind of page? Perform an A-B test to find the dimensions that work best.