The importance of marketing for companies from an international trade perspective

The fundamental role of marketing is to enable enterprises to gain a "competitive advantage";

If the competitive environment faced by the enterprise is very weak or there is no competition at all, then as long as it produces and then sells, there is no need for marketing;

From the perspective of the world, the international market is facing a larger market, and the relative competition will be more intense, so it is necessary to use marketing to establish the competitive advantage of the enterprise, so as to survive and develop for a long time, that is to say, it is difficult to survive in the fierce market environment if the marketing of today's enterprises is not good;

Marketing is a large field of category, including research, sales, advertising, public relations, market segmentation and positioning, etc., a good use of marketing according to the actual situation of the enterprise, in order to make the enterprise more powerful;

To sum up, it can be said that today, companies that do not take advantage of marketing are bound to die.

For a company, in addition to sales is revenue, the rest is cost, marketing, is the sales ideas and goals of sales, the importance can be imagined.

Jaws sums up the importance of marketing in one sentence, and it makes sense. I think if you look at marketing from an international perspective, it will be more specific: if marketing is done well, it can help the company clearly understand the target foreign market, and formulate corresponding sales strategies and make corresponding adjustments according to the collection and analysis of market information.

Help the company to position itself more accurately, so as to find suitable target customers; Be able to make your target customers see you and discover your strengths; Increase brand awareness and make you known to a wider range of target customers. Of course, marketing can't be false, otherwise you will invest in the marketing fee, so that the target customer will find that your product does not meet the advertisement, which is really sad. I haven't studied marketing, but now I'm exposed to this kind of stuff, which is summarized by practice, and I hope it can still help.

1. Definition: Marketing.

Environment refers to the various factors and trends that affect the marketing activities of enterprises and the realization of their goals, which can be divided into macro marketing environment and micro marketing environment.

2. Importance: The development trend of the marketing environment is basically divided into two categories: one is environmental threats; The other category is marketing opportunities.

The so-called environmental threat refers to the challenge posed by some unfavorable development trend in the environment, which will damage the market position of the enterprise if the corresponding and decisive marketing action is not taken. The so-called marketing opportunity refers to the marketing management of enterprises that appear in the market.

Attractive trends and trends. Enterprises have a competitive advantage in following market trends and catering to market demand.

Extended information: 1. The marketing environment I think depends on the availability of market resources, including the competitiveness of the main products, which generally have; Product planning.

Product R&D, product design.

Material procurement, product production, product marketing, product implementation, product service. The thickness of these market resources constitutes the marketing environment of the enterprise. Enterprises can separately itemize and comprehensively evaluate these resources of the main products, and then obtain the comprehensive average evaluation of all products.

Draw the strength and weakness of these resources, and then improve them in a targeted manner to support the development of the enterprise.

2. The connotation of the marketing environment; The marketing environment, also known as the market operating environment, refers to various factors and trends that affect the marketing activities of enterprises and the realization of their goals. The marketing environment is the sum of all the uncontrollable factors that affect marketing activities from outside the marketing management function. A company's marketing activities are inseparable from the environment in which it operates.

3. Classification of marketing environment; According to the length of time that affects the company's marketing activities: long-term environment and short-term environment. We want to distinguish; (1) Popular:

Unforeseeable, short-term, with no social, economic and political significance. (2) The trend is more predictable and lasts longer, and the trend can reveal the future. (3) Megatrends:

It is a great change in society, economy, politics and technology. It doesn't form in the short term, but when it does, it can have a long-term impact on our lives. According to the scope of the influencing factors on the company's marketing activities:

Micro environment and macro environment (1) The micro environment and direct marketing environment (operating environment) refer to various participants that are closely connected with the enterprise and directly affect the marketing ability of the enterprise, including: the enterprise itself, marketing channel enterprises (first-class players, intermediaries), competitors and the public. (2) Macro environmentIndirect marketing environment refers to the social forces and factors that affect the marketing activities of enterprises, including:

Demographic environment, economic environment, political law, legal environment, technological environment and natural environment.

Summary. Marketing is an important factor in the sustainable development of a business. There are several important reasons why companies should pay attention to marketing:

First, marketing can help enterprises recommend products or services to consumers, help enterprises get more customers, expand more markets, thereby increasing sales and improving profits. Second, through marketing, enterprises can better understand the needs and consumption habits of consumers, and provide a basis for enterprise decision-making, so that enterprise decision-making is more accurate, better meet the needs of consumers, and thus increase the competitiveness of enterprises. Third, marketing can help enterprises better maintain and enhance their brand image, so that their brands are more well-known and popular in the market.

Fourth, marketing can help enterprises better control market risks and grasp market dynamics in a timely manner, so as to reduce the losses suffered by enterprises in the market. Fifth, marketing can help enterprises find opportunities in time, grasp market opportunities in time, win advantages, and achieve greater development. In conclusion, marketing is crucial for businesses.

Enterprises should attach importance to marketing and play an important role, so as to promote the development of enterprises and obtain greater profits.

Enterprises attach importance to the significance of researching the market.

Marketing is an important factor in the sustainable development of a business. Enterprises should attach importance to marketing for the following important reasons: First, marketing can help enterprises recommend products or services to consumers, help enterprises get more customers, expand more markets, so as to increase sales and improve profits.

Second, through marketing, enterprises can better understand the needs and consumption habits of consumers, and provide a basis for enterprise decision-making, so that enterprise decision-making is more accurate, better meet the needs of consumers, and thus increase the competitiveness of enterprises. Third, marketing can help enterprises better maintain and enhance their brand image, so that their brands are more well-known and popular in the market. Fourth, marketing can help enterprises better control market risks and grasp market dynamics in a timely manner, so as to reduce the losses suffered by enterprises in the market.

Fifth, marketing can help enterprises find opportunities in time, grasp market opportunities in time, win advantages, and achieve greater development. In conclusion, marketing is crucial for businesses. Enterprises should attach importance to marketing and play an important role, so as to promote the development of enterprises and obtain greater profits.

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You can type hundreds of words here, can you type in tens of seconds<>

It's not a copy and paste, you need to look at the problem to sort out.

The importance of international marketing in a business is as follows:

1. Expand product sales.

Actively carry out international marketing, for the enterprise to carry out the marketing field, can seek a wider market, expand the company's product sales: one is to obtain greater profit returns through the sales of manuscripts, the other is to expand the production scale of the enterprise by expanding sales, reduce the unit cost of products, and obtain economies of scale.

2. Avoid business risks.

Actively carrying out international marketing can actively explore the international market and seek favorable market opportunities when the domestic economy is in a recession, so as to avoid the losses brought by the saturation of the domestic market and the fruits of competition to enterprises to a certain extent. At the same time, for multinational companies, multi-country marketing can select favorable market opportunities on a global scale and ensure the healthy development of enterprises.

3. Accelerate the growth of enterprises.

Actively carry out international marketing, so that enterprises to devote themselves to the fierce competition in the international market, can hone the production and development ability of enterprises, accelerate technological progress, improve the level of operation and management, so as to accelerate the growth of enterprises.

Summary. Hello, happy to answer for you. 1.

The need for the survival and development of enterprises The purpose of enterprises to develop foreign markets is generally to open up new markets, expand the sales volume of enterprises, achieve the profit targets of enterprises, and obtain economies of scale. When companies encounter fierce competition due to capacity constraints in the domestic market, the way out is to turn to the international market, especially those that are not yet saturated. 2.

Preferential policies in their countries** Most countries encourage exports in order to maintain their balance of payments. In the international market, enterprises engaged in international marketing can often enjoy various preferential policies such as tax concessions that are not available for domestic sales.

Hello, happy to answer for you. 1.The need for the survival and development of enterprises The purpose of enterprises to develop foreign markets is generally to open up new markets, expand the sales volume of enterprises, achieve the profit targets of enterprises, and obtain economies of scale.

When companies encounter fierce competition due to capacity constraints in the domestic market, the way out is to turn to the international market, especially those that are not yet saturated. 2.Most of the country's preferential policies encourage exports to maintain their balance of payments.

In the international market, enterprises engaged in international marketing can often enjoy various preferential policies such as tax concessions that are not available for domestic sales.

3.Extend the product life cycle When the product enters the maturity stage, the company usually declines significantly, and the company always tries to extend the product life cycle so that sales and profits can only be maintained at a high level.

To enter the international market, you must first understand the international marketing environment. Although the share of agricultural products in the international market is decreasing, the concept of healthy food, green food, pollution-free vegetables and other conceptual products in the international market emerge one after another, which means that the market is still developing. With the acceleration of the international liberalization process, the trend of free rubber conversion of agricultural products is becoming more and more obvious.

Many of China's agricultural products have a certain degree of competitiveness, and this has provided good conditions for China's agricultural products to enter the international market. However, on the issue of what kind of products enter which country, enterprises need to carefully study the international policies and market characteristics of agricultural products in various countries.