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Anonymous users2024-02-05Hello, trading first includes the selection and analysis of the target market; There is also the analysis of competitors; It is also important to analyze consumer behavior. The substance of the transaction is to hand over the money and deliver the goods in the other.
1. Transaction is a reciprocal act that enables both parties to obtain greater value. In order to achieve value exchange, the premise is that the parties to the transaction need to agree on the measurement of the value of the commodity, that is, the certainty of value. As a result, the focus of the transaction is to focus on the deterministic exchange of value from offline to online.
2. Information flow and capital flow are separated from time and space. Separation means that there must be something in each link to ensure the certainty of value in order to achieve the purpose. In order to better achieve the certainty of value, most trading platforms have gone through:
Commodity standardization, information standardization, pricing standardization, service standardization, payment standardization, logistics standardization. In short, the transaction process = consumption, which includes consumption scenarios + commodity information + payment, as well as**merchant channels + commodity **chain + logistics.
3. There must be a game for every transaction, and there must be a cost for every game. The cost is divided into two parts: the user cost and the platform cost. The user's bounded rationality will pursue the lowest personal cost, and the platform pays more attention to profit, that is, the input-output ratio.
Extended Materials: 1. Marketing is an applied science based on economic science, behavioral science and modern management theory. Focusing on meeting market demand, we study the process and law of corporate marketing activities.
Marketing understands and applies the concept of "market" from the seller's point of view. Therefore, the market usually refers only to the buyer, that is, the demand side, and not to the seller, that is, the ** side.
2. In the field of marketing, "market" is often equal to "demand". Marketing refers to the overall corporate activities carried out by enterprises in order to adapt to and meet the needs of consumers, from product development, pricing, publicity, to the delivery of products from producers to consumers, and then to the feedback of consumers' opinions to enterprises. Marketing activities under the marketing concept include not only sales, but also market research, new product development, advertising activities, after-sales service, etc.
The concept of marketing is a series of business activities aimed at seeking its own survival and development and meeting consumer needs in the ever-changing market environment.
3. It includes four important concepts: needs, desires, motivations, and behaviors. There are six suitable:
The right time, the right place, the right **, the right channel, the right product and the right consumer. At the same time, we should pay attention to the four key points: attract attention, stimulate interest, mobilize desire, and promote sales.
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Anonymous users2024-02-04Personal understanding, hope it helps! Marketing.
Marketing. The market is the place where transactions take place, and marketing is a combination of a series of ways and means to facilitate transactions. In layman's terms, through a series of activities and combinations to facilitate the deal!
Sales focuses on selling, focusing on selling things, rather than how to sell; **It is through buying gifts and activities.
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Anonymous users2024-02-03The main contents of marketing are mainly including: 1target market selection and analysis; 2.
competitor analysis; 3.consumer behavior analysis; 4.formulating strategies and tactics; Formulation of products, channels, etc.
The basic content of marketing 1. Definition: Modern marketing is centered on consumer needs and is long-term.
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Anonymous users2024-02-02Introduction to E-commerce Courses: E-commerce Major (Arts, Sciences, Four-year Bachelor's Degree, Bachelor of Management) Training Objectives: To cultivate senior business management talents with the theoretical foundation of economic management and modern business, and to master modern business management, e-commerce development, application and management. The business requires mastering the basic theoretical knowledge of economics, finance, management and other aspects.
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Anonymous users2024-02-011 Group visits generally involve (c) participation. (Multiple choice) [a] 3 to 5 [b] 6 to 7 [c] 8 to 10 [d] 10 or more 2 (a) is the most commonly used data collection tool by trainers. (Multiple choice) [a] Questionnaire [b] Observation [c] Interview [d] Test 3 (c) Useful for gathering in-depth information.
Multiple choice questions) [a] Questionnaire method [b].
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Anonymous users2024-01-31Answer]: B can realize the best discovery function of the market through the trading function, reflecting the efficiency of the market.
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Anonymous users2024-01-30The building materials trading market is all included.
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Anonymous users2024-01-29Answer]: The knowledge points assessed in this question are reflected in the actual transaction between the buyer and the seller's market. Both the bid and ask price are only what one of the buyers and sellers is willing to accept**.
In the actual transaction, the transaction can only be successful when the buyer is willing to pay the highest price higher than Xiangyuanyun or equal to the lowest price that the seller is willing to accept, and the lowest ask price and the highest bid price constitute the possible range of the transaction. Sellers and buyers usually only know their own side of the spectrum and both try to understand each other's side (but usually don't succeed). The actual transaction** will fall somewhere in this range, and whether it is just the lowest bid price or the highest bid price or between them depends on the relative bargaining power and skill of the buyer and the seller, especially whether the property market is in a buyer's market or a seller's market.
A buyer's market is one in which supply exceeds demand, there is a relative surplus, and buyers have the initiative. A seller's market is a market where demand exceeds supply, there is a relative shortage, and the seller has the initiative. In a buyer's market, the deal** will be biased towards the lowest ask price; In a seller's market, the deal** will be skewed towards the highest bid price.
Some people understand one-sidedness and equate marketing with sales pitches. However, sales pitch is not marketing, and sales pitch is only one of the contents of marketing. Peter Drucker, a well-known management scientist, once pointed out, "It is conceivable that some sales work is always needed, but the purpose of marketing is to make sales redundant, the purpose of marketing is to deeply know and understand the customer, so that the product or service is completely suitable for its needs and form a product self-sale, ideal marketing will produce a customer who has been ready to buy, and the rest is how to facilitate the customer to get the product or ......."Philip Cowler, an authority on marketing in the United States, believes that "the most important content of marketing is not sales, but the pinnacle of the marketing iceberg ......."If the marketer does a good job of understanding the various needs of consumers, developing suitable products, as well as pricing, distribution and **, these products will be easily sold. >>>More
1. Market research (such as product consumer groups, regional gaps, etc.) 2. Analyze market research data. >>>More
The advantage of network marketing is that it has an effect in the later stage, and the disadvantage is that it takes a lot of time and effort in the early stage. Internet marketing.
Marketing efforts have become complex, because consumers know more information than before and can easily choose among relatively similar products, at this time the value of the product is defined by the consumer, how to distinguish similar products? How to stand out? The innovation of product functions is part of it, and the more realistic way is to shape the differentiation of the brand through marketing, such as the mobile phone 800 yuan mobile phone and the 1800 yuan mobile phone, there is basically no difference in function, hardware, and configuration, but we prefer to believe that the big brand is expensive, rather than the small brand is cheap, which is the advantage brought by the brand's premium ability.