The highest score for the five star hotel opening internal planning plan If it is too complicated, i

Yes, I have time to go to Inner Mongolia to have a look, I don't know which district to open in? I have a lot of friends in Inner Mongolia.

You can add me hi chat.

This hotel planning is not something that can be explained in a few words.

In addition to the overall planning, there are also a lot of detailed planning, and the hotel is also very important due to his industry characteristics.

If the exterior of the hotel has already been renovated, be sure to plan the theme according to the decoration style.

This has to be answered by experts, and the questions on the Internet are all life-like.

The content and format of the marketing proposal:

1.Executive summary and essentials of the marketing plan.

Trademarks, pricing, important means, target market, etc.

2.The current state of marketing.

1) Market conditions: the current product market scale, advertising market, profit margins, etc.

2) Product condition: the varieties currently on the market are characterized ** packaging and so on.

3) Competitive situation: the main competitors and basic situation in the current market.

4) Distribution status: sales channels, etc.

5) Macro environmental conditions: consumer groups and demand conditions.

3.SWOT Problem Analysis.

Advantages: Advantages in sales, economy, technology, management, policy, etc.

Disadvantages: Inferior forces in sales, economy, technology, management, and policies (such as policy restrictions such as industry regulation).

Probability: Market probability and certainty.

Threat: The biggest threat and risk factor in market competition.

To sum up: how to make use of strengths and avoid weaknesses, give full play to their strengths, and avoid disadvantages and risks.

4.The goal of the marketing plan.

Financial target: the company's sales revenue in the next 3 or 5 years** (in case of successful financing):

Unit: 10,000 yuan).

Marketing objective: what is the gross profit margin of the cost of sales.

5.Marketing strategy adopted by marketing planning.

Target Market:-

Positioning: - Product Line: -

Pricing: the composition of the cost of sales of the product and the basis for the formulation of the sales **, etc.

Distribution: Distribution channels (including ** channels, etc.).

Sales force: formation and incentive mechanism, etc.

Service: After-sales customer service.

Advertising: Promotional advertising format.

**:**Manner.

R&D: Product Improvement and New Product Development Initiatives.

Market research: the main market research methods and measures.

6.Course of action.

Marketing campaign (timing) scheduling.

7.Projected income statement and other important financial planning statements: -

There are many kinds of planning. The five items you mentioned are just the level related to planning.

Because, 5 star hotel. You are bright and bright, and the planning of operations and publicity are separate.

There are no examples, so let's simply divide it into two parts.

1: Operational.

The planning of operation is rigorous and long-term development. First of all, it is necessary to position the development purpose of the next x years.

Then it is gradually refined: five years, three years, one year, half a year, one quarter, one month, one week, one day. In this way, the direction of development and operation can be better scheduled, so as to achieve the purpose of long-term planning.

Customization method: First of all, it is necessary to set the maximum and minimum value of profit improvement after X years. Later, Sun calculated the intermediate value and used the intermediate value to locate the benchmark of the long-term target.

Of course, it can only be customized after being very familiar with economic analysis, and it is necessary to have a good understanding of macroeconomics, market analysis, consumer psychology, market trends, national policies, national economic scheduling, etc.

Secondly, it is to customize short-term goals, taking one year as an example: you should combine the trend of the domestic market this year, the needs of the population, the policies of economic development, and so on. Budget for the highest profit and biggest loss you can achieve this year.

Then, according to this value, find out the shortcomings in the work and make scheduling. Then we start to customize the direction of development, strategy, and work for the quarter. Next.

It's the job of the people below you. All you have to do is supervise the action, as long as the pace is going in the direction you want. That's the operational side of planning.

2. Publicity.

The planning of publicity is to establish and strengthen the corporate brand and improve the public awareness of the brand as the center. It's what you call branding. Once you've customized the center and center of gravity of your promotion, it's time to start positioning your brand.

Whether it is consumer groups, commodities, publicity models, styles, etc., they must go through market information to do a rigorous positioning. Because, so that you will not carry out some meaningless propaganda without purpose.

And then there's the public relations you asked. In public relations, the core point is the relationship between the government (harmony). Because, whether it is your future outdoor activities, exhibitions, venues and other issues, you need to use this part of the network.

Secondly, it is the matchmaker. ** is the most important channel with your publicity. Whether it is print, film and television, radio, Internet, etc.

Finally, there are the bosses of banks and other industries related to the industry. These relationships can help you to complete a series of tasks in the future.

If, you are the director of a five-star hotel. It is enough to do the above points well. If you're just a planner. Then, after reading the details, you should know what you want to do. The most important thing is. I don't want to code words anymore.