Are there any surveys about knowledge paying? How has it developed in recent years?

Of course, with the rapid development of the world, everything is new technology. Due to the strengthening of science and technology in our country, life has been continuously improved. Some of them did a data survey last year 36kr:

Since 2016, the number of users who pay for knowledge has grown rapidly, and the payment for knowledge products has faced a blowout. The number of users willing to pay for knowledge has skyrocketed by three times, and the number of users who pay for knowledge has reached nearly 50 million. As of March 2017, the estimated total economic size of user knowledge payments (excluding education) is around 10 billion to 15 billion.

In 2017, with the increase of user demand, the sinking of the market and the expansion of the industrial chain, this figure is expected to reach 30 billion to 50 billion yuan. "These data are from last year, but they are still relatively representative, and the payment for knowledge is still in its early stages in the past few years, and it can be seen from the continuous emergence of new platforms that it is still constantly evolving. Here, I recommend a platform called Taotao Class.

As a relatively new platform, it is characterized by the concept of "decentralization", which reduces the possibility of a big V monopoly situation. For most ordinary users, the chances of earning revenue are greatly improved. Last year, 36kr did a survey about knowledge payment.

The results show that the payment of knowledge is still in a continuous development trend in recent years. The scale of the economy is growing, and so is the number of users. As a result, there are more and more platforms that pay for knowledge, but most of them are the same.

However, there is a platform called Taotaojiao, which is different from other platforms in that it is "decentralized", which allows most people to participate in the industry. The landlord can try it, it is very convenient to open a store, and there is a WeChat applet, which is also very convenient to take care of.

Knowledge payment has become more and more popular in recent years, and since the opening of this market by logical thinking, various platforms have been doing knowledge payment one after another, and there are many ***, big V are doing it, and the development of this industry is still very good.

Looking back on China's knowledge payment market, it can be roughly divided into three stages of development, including the embryonic period, the fast development period, and the adjustment period.

1. Embryonic period (2011-2015).

At this stage, the preliminary exploration of knowledge payment was carried out, mainly relying on platforms such as social infiltration finger delivery software and portals with large number of views, which opened a small-scale knowledge payment attempt, which is the transition period from free knowledge sharing to knowledge payment.

In 2013, Luoji Thinking started the paid membership recruitment business.

In 2014, Weibo opened the function of paying for article tips.

2. Rapid development period (2016-2017).

According to the "2017 Report on the Development of China's Sharing Economy" released by the Information Research Department of the State Information Center, the total transaction volume of knowledge and skills in China's sharing economy market reached 61 billion yuan in 2016, and the economic growth rate of knowledge and skills in various sharing economies was the highest in the year, reaching 205%.

In 2016, professional knowledge payment platforms began to emerge on a large scale, including Q&A, audiobooks, health, and comprehensive platforms.

For example, Zhihu began to launch the paid project "Value", which gradually evolved into Zhihu Live.

3. Adjustment period (2018-present).

According to the "Report on the Development of China's Sharing Economy 2020" released by the Information Research Department of the State Information Center, the growth rate of the transaction scale of China's sharing economy market will decline in 2019, and knowledge payment is striving to get rid of the extensive model of pursuing speed and scale, and strive to transform into an intensive model that pays more attention to quality and efficiency.

Due to the successive emergence of many platforms, the form and content of payment have a high degree of overlap, and the quality level of some knowledge payment platforms is not high, and the user viscosity is not enough, and the entire knowledge payment market has begun to enter a period of adjustment.

For example, it used to be the head platform of knowledge payment, but in 2018, it was renamed as a little bit in the line, and gradually transformed from a special paid question and answer platform to an education platform that integrates ** courses, but the later development is not ideal, and it has lost the head market position of knowledge payment.

Summary. Knowledge is power, and there is still a market demand for those who are really traveling with valuable knowledge to pay. Knowledge payment platforms should pay attention to the systematization and depth of knowledge content, adjust operational strategies, and ensure that the platform continues to develop and maintain a long-term relationship with users.

The future of the knowledge payment market is still promising.

Sorted out three e-books [Knowledge Payment Cheats] [Knowledge Entrepreneur Growth Manual] [100 Successful Cases of Knowledge Payment], if you need it, please move to the official account [Learn from Haige Knowledge Cash] back".

Access to knowledge is an eternal and unchanging need of people, and because of this, Wikipedia, Know, Zhihu, and knowledge payment platforms continue to develop and evolve.

Among them, as the world's largest Chinese Q&A platform, it serves more than 400 million people per day, and after more than ten years of development, it has continuously solved hundreds of millions of problems for 900 million users.

On November 29, we announced this data at the "Know Partner Marketing Ecology Summit", completing the answers to these 100 million questions, with more than 100 million people participating in the answers.

In order to better solve the needs of users' professional Q&A, Liang Luqiu launched the "Know Partner Program" in 2018: introducing enterprises, ** and other authorities to answer users' Q&A needs in the professional field. So far, the program has introduced more than 40,000 professional organizations, covering more than 40 industries, and has met users' needs for relevant information services 20 billion times in the past year.

Brand pre-sales Q&A in industries such as automobiles, beauty, and home appliances has a huge impact on user decision-making. In addition, "the 3C digital problems are concentrated in the field of use and after-sales, mainly manifested in the screen, battery, pre-bureau photography and other problems of Apple, Huawei, OPPO and other mobile phones, authoritative and professional answers will enhance user loyalty and promote repurchase." ”

Ruan Yu, General Manager of Knowledge Vertical, said: "Knowledge Vertical has always been committed to providing high-quality content and services to meet the needs of users. In the past ten years, Rubber has successively launched six knowledge products, namely, knowing, encyclopedia, library, experience, academic, and baby knowing, and has precipitated more than 1 billion high-quality content. ”

Knowledge payment is a product of the education market, knowledge payment platform, such as:100 LearningIf you haven't entered the knowledge payment, don't miss the bonus of knowledge payment, and if you want to monetize the course or content, of course100 LearningHundred Learning is a free knowledge payment platform

Clause.

First, the payment for knowledge is not new, and the publishing industry and the education industry have always followed this model.

Second, it is easy to misunderstand that knowledge is paid for free, and now it is paid" "What we want to do is knowledge service, which is a new industry.

The original very expensive, extremely high threshold products to serve the public at a very low level, in essence in line with the trend of economic development, the cost is getting lower and lower, and the efficiency is getting higher and higher. "What we call payment for knowledge today is not payment for "knowledge", but payment for "the process of acquiring knowledge", that is, education, and we are paying money to people who help us transform knowledge. Therefore, it is particularly important to correctly understand that the payment for knowledge is not for the sake of knowledge itself, but for the purpose of "screening" knowledge and "acquiring" knowledge services.

The essence of knowledge payment can be extended from three perspectives:

1.For the best people, there is no value if it does not become a product;

2.For consumers: there is no value without solving the problem;

3.From a platform perspective, if you can't scale, there's no value.

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In fact, for the current knowledge payment, I think we can understand, after all, we are very clear in our hearts, since the ** is becoming more and more developed, the network is also very developed, there is a lot of knowledge that needs to be paid, otherwise how can someone spend so much time on the Internet to write their real experience.

I think it is normal to pay for knowledge now, because now is the era of payment, and paying for knowledge is a respect for knowledge.

It is a normal behavior, because knowledge also belongs to the fruits of labor, and it can also be bought and sold, don't be too entangled, just get used to it.

Nowadays, the payment of knowledge should be very common, and I am more supportive, because knowledge is also a kind of property.

Recently, I have some personal opinions on knowledge payment, and I would like to share them with you!

At present, the society generally believes that they are not optimistic about the payment of knowledge, and the first reason they give is that learning is a painful thing, and it is really difficult for people to be willing to buy sin, and they still need to pay.

But it turns out that the more anti-human, the more users are willing to pay for products that help users overcome their weaknesses or seem to help users overcome their weaknesses, such as fitness and medical beauty.

In the early days of the industry, who loved "knowledge payment" the most? Hua Jing**'s survey shows that the group of people who pay for knowledge is highly overlapping with those who are highly educated, white-collar workers, and people who usually like to buy books.

First: this kind of payment behavior is ultimately expressed through payment, and users hope that this kind of payment behavior, many people pay to enter a community learning, in fact, in order to better obtain knowledge and pay, and bring high-quality social needs to themselves. Especially in today's impetuous society, many people need to change, they have the need to learn, when they continue to pay to participate in some courses, many people in order to better obtain new opportunities and contacts, they will not hesitate to pay.

Second: the "anxiety" brought about by social interaction has become one of the driving forces for knowledge payment, and group anxiety triggers strong learning motivation, and the anxious people are precisely the "highly educated, white-collar workers, and people who usually like to buy books" mentioned above. Their need to improve their abilities is very urgent, and as outstanding talents in society, their personal influence is relatively large, which also drives the healthy development of the field of knowledge payment!

Talking to you about these today, I thought about it, I have been paying for knowledge since I was a child and from kindergarten to university, and even paid for my youth, paid my most precious time, it seems that I have been constantly paying for knowledge, I am a student drifter who traveled thousands of miles from Fujian to Beijing to study, of course, after graduation, I naturally became a North Drifter. I used to think to myself, am I not just a person who is constantly striving for knowledge? When I was a child, I had to study hard because I needed to go to university, and when I grew up, I continued to study because of my work.

After learning so much, the most important thing is to learn to apply what you have learned.

So I set up a book club, "Learning to Grow Reading Club", and I feel that this is a very meaningful and valuable thing.

Here are some of the knowledge paid platforms that I joined, and these platforms are also the ones I have gained the most.

On December 31, 2018, after Luo Pang's New Year's Eve speech "Friends of Time" ended, the next day, the major *** was embarrassed. Attacking most of the knowledge payment is a big fool, because it imparts almost fragmented knowledge, a bunch of conclusions instead of logic, a lot of simplifying the deduction process, simplifying multiple paths into a single path, and only telling you the surface facts, not the underlying principles. When receiving fragmented knowledge for a long time, it is easy to forget because it is not systematic, and learning is equal to not learning.

The results of most people who pay for knowledge are: "At first, I found it very inspiring, and the moment I finished reading it, I felt that I benefited a lot." But after a long time, I found out:

Cognition has not improved as a result, thinking has not been upgraded as a result, and knowledge and skills are still standing still. ”

I want to say that if you want to pay for knowledge and achieve the effect of knowledge speed, then your original intention is wrong.

In the year I joined the knowledge payment army, I deeply realized that my previous learning methods were not systematic, thinking was not profound, the application was not in-depth, and there was no harm without comparison. It is precisely because of the payment that I have helped me to screen out a group of high-quality users, so that more people who love to learn and are willing to learn can gather together and listen to global professional professors and cutting-edge innovators share their achievements in their respective fields. To truly learn effectively, we must be targeted, problem-driven, systematically digging, and applying what we have learned.

You can learn from the experience of the masters, understand the basic principles, start from the points you are interested in, and then learn and accumulate the way of thinking, and after continuous trial and practice, internalize your own things, so as not to be drowned in the ocean of knowledge. If it's just a simple fragmented memory and no connection, it's just an isolated knowledge point.

Zhuangzi said: My life has an end, and there is no end to knowledge. With an end, there is no end, and it is gone! This is the fate of not learning people!

For such a learning process, it must be a joyful and continuous improvement process, not an anxious one. No matter how fanciful others say, if you don't try it yourself, how do you know if it's good or not? Skepticism is the biggest cost.

"Paying for Knowledge" doesn't solve anxiety, but it satisfies your self-motivation.