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First of all, like you said about the promotion of the new snack bar, on the one hand, send leaflets to publicize, and make full use of the network, long-term persistence, the effect must be good, such as adding a lot of food delivery ** is good, broadly speaking, it is divided into offline promotion and network (online) promotion, but in the case of such rapid development of the Internet, network promotion can produce a very effective input, and similar to this kind of product, the effect of advertorial marketing promotion should be the best, so let's talk about the channels and methods of network promotion:
2. Methods and Strategies:
1) Strategic overall planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting.
2) Marketing-oriented :* structure, visual style, columns, page layout, functions, keyword planning, SEO, design and development.
3) Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning.
4) Integrated communication and promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news advertorial marketing, ** marketing, event marketing, public relations activities and other viral communication methods.
5) Data monitoring and operation: ranking monitoring, communication data analysis, statistical analysis of the number of visits, visitor population analysis, consulting statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.
Secondly, I will tell you about the daily work of promotion:
Network promotion is to post, send information, but not every day, but planned, strategic to post, not just blindly post, otherwise, every day is tired, and there is no growth for yourself.
First, you need to choose a theme, choose a platform, set up keywords, understand the psychology of potential customers, and care about the problems. Nowadays, free network promotion, the effect is not great, and it is a daily tired to death, the boss does not know what you are doing sitting in the seat every day, facing the computer, because the boss can not see what information you send on which platform every day, what effect does this information have. 2. How to judge that the transaction is brought about by online promotion?
This one is hard. When a customer sees your message online and then goes to the store to buy it, will they still say which platform the message was posted on the Internet? Even if he sees a message from you on the Internet, he won't say it.
In this way, it is difficult to judge today, when this company pays attention to turnover and sales. So, what are the criteria for determining your assessment for online promotion?
In the end, as long as you follow it, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious, and promotion is a long-term work, and it is important to adhere to it.
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1. Be sure to do a good job of publicity in the early stage. When the Internet is hungry, I think I must take advantage of the new **. You can publish advertorials about snack bar publicity through the local well-known WeChat***, it is best to find professional people, do a good job of publicity, ** must be exquisite, attract customers.
And it is necessary to engage in a certain amount of slender limb carrying activities. For example, buy one, get one free and other giveaway activities to attract customers to come back next time. As for how to participate in this kind of giveaway, you can use the form of ** circle of friends, which is another good publicity.
I think that in the era of multi-**, it is more effective than sending color pages and can attract young customers.
2. The snack bar must attract customers in terms of dishes and have its own characteristics. Young people like to try something new, preferably something that other snack bars don't have, and there must be something innovative about it, or something that is better than other similar products. Or maybe it's the creative destruction of the store's interior.
The food is both beautiful and delicious. In the early stage, it should not be too expensive, so that customers feel that the price is high.
3. We must have a good attitude towards customers, have a comfortable and relaxed environment, and the so-called customer is God. The service industry in particular should do a good job of service. We should also have a tolerant heart towards our employees, so that we can win the support of our employees and provide better service to customers.
Handle interpersonal relationships well, and everyone works together to make the snack bar better.
4. In order to succeed, the snack bar must withstand the test of time, operate wholeheartedly, continuously improve the dishes, increase diversity, and ensure quality. We are good at consulting with customers and constantly improving.
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To learn snack techniques, you can consider: (barbecue, lo-mei, sauce cakes, noodles) 1Learning technology can be considered from your own interests and hobbies, after all, this is different from reading, skating shirt to learn technology to a certain extent determines your future job category, if you have a technology, then to which aspect to develop, so that you can get started quickly, the corresponding salary will also be a little better.
Of course, if you don't have a particularly obvious skill or strength, then develop the skill first.
2.First of all, think about your hobbies, what type of work you like to do, and what skills are required for that job, and then learn and cultivate.
3.Considering the development trend in the next few years or 5 years, there will be a shortage of talent in the next few years in the hot industry (chef), hot industry and new industry.
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In recent years, a variety of different forms of snack bars have emerged unconsciously, and with the increasing number of snack bars, the pressure of competition among peers is also increasing, how to make their snack bars attract more consumers? This is the method that all snack bar owners want to know, so let's analyze the various ways to increase the popularity of snack bars.
It is necessary to put a lot of effort into the decoration of the store
The decoration of the store depends on the strength of the individual, but the decoration of the snack bar is not as gorgeous as possible, and the decoration is too gorgeous will only make those consumers with low income see the luxurious decoration of the store and think that they can't afford it, so they will go to other places to consume. But it can't be too bad, if it's just to reduce the cost of envy and grandson, it's worse than the restaurants around you that are no different or worse than them, which often makes it the opposite.
The taste of snack products should be good and refined
The taste of the food in the store should be able to adapt to the needs of the local people, and the taste of each place is different, maybe your taste is unique and can attract a group of customers to try the new, but if it does not change for a long time, then it will be difficult to have old customers and new customers.
Proper publicity**
If the consumer group is a given type of people, then it is necessary to grasp them. Demand, there are targeted activities to do, you can also distribute some membership cards, or do some activities to give away side dishes for free. You can wait until holidays or weekends, or you can regularly or irregularly go to the surrounding communities or commercial streets to issue some coupons, so that the publicity is greater, the popularity is also high, and the passenger flow is larger.
To sum up, the attention of snack bar thin consumers and its own product quality, cost performance, publicity and advertising are closely related, the owners of the snack bar want their snack bar to receive more attention and praise, it is necessary to work hard from the above aspects, and constantly improve and improve, so that they can continue to improve the popularity of the snack bar, and then the monthly turnover will also increase greatly.
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There are many things to pay attention to when doing a snack business, in addition to the food itself, you also need to pay attention to the issue of marketing strategy. When placing tables and chairs, be careful not to put too much on the edge of the window, which is easy to leave the impression that there are too few customers, which is not conducive to marketing. The following are the details of snack bar marketing, let's take a look!
The first is traffic advertising that attracts mobile customers. Most customers are reluctant to enter the store where there are few customers to buy food, so the window position, especially the floor-to-ceiling glass wall, should not be used to place too many tables and chairs.
Then there are homemade in-store ads. In-store advertising mainly includes store advertising, window displays, and ** orders placed on the table and pasted on the wall. When creating in-store ads, care should be taken to choose the appropriate number of ads and pay attention to where they are posted.
The second is the mass media such as television, radio, and newspapers. Before deciding to use ** to advertise, we must carefully analyze the coverage of each media, the main audience, listeners and the relationship between them and the market segment of the enterprise, find out their intersections, and create a scientific ** effect.
Then there is the use of street leaflets, which is a common means of distributing leaflets on the street. Because its input cost is not high, many companies use this method, but if the preliminary work is not done well, it usually has little effect, so when carrying out street flyers, you should pay attention to the content of the advertisement and pay attention to the training of distribution employees.
Only by doing a good job of publicity and ** can you bring ** and make more money. To open a snack bar, you also need to work hard to increase your popularity and drive business. Have you learned all these marketing skills?
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Make your stuff good and eat it first, be honest with others, and do your duty.
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Set up a sign at the door and be eye-catching! Let's start with a promotion.
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Let's take a look at the tips for opening a snack bar.
The taste of the food in your store needs to be able to adapt to the needs of local people, and the taste of each place is different, maybe your taste is unique and can attract a group of customers to try the freshness, but if it remains the same for a long time, it will be difficult to have old customers and new customers.
The decoration of the store depends on your personal strength, but it is not the more gorgeous the better, the decoration is too gorgeous, those consumers who do not have a high income see your luxurious decoration and think that they can't afford it, so they go to other places to consume. But it can't be too bad, it's no different from the bad restaurants around you or worse than them just to reduce costs, that's even worse, and it often makes it the opposite. Because almost every customer as long as they have been to a good environment to consume and get their own satisfactory effect, then he will come again, and you can have repeat customers.
If you have a fixed group of customers, you can also hand out some loyalty cards or give away free side dishes.
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