How does the user stickiness of the Apple phone come about?

If you don't sweep a house, how can you sweep the world", which is to persuade people to start from small things, in fact, it is also applicable to manufacturers: if you don't do a good job of detailing the product, why should users become dependent? So let's talk about Apple, in the eyes of ordinary people.

When it comes to Apple, the impression is nothing more than this: expensive, high-end. In my opinion, Apple has achieved this level by virtue of the word details, so what is Apple's so-called detail?

This? 1. Smart Fan: When applying the voice dictation feature on a new Apple laptop, Apple will automatically slow down the internal fan to hear your voice more clearly.

2. "Breathing" sleep light: Apple's "personalized breathing LED indicator" applied for a patent as early as 2002. The sleep mode indicator that mimics the rhythm of breathing has a flashing effect.

3. Simulate realistic reflection: If you open the iPhone's **software to start** the song, look at these several volume adjustment buttons with metal textures on the volume slider, the luster on the adjustment button can produce different reflections as you shake the phone.

4. Hidden magnets: When Apple didn't integrate the iSight camera in the iMac, the previous iMac had a hidden magnet around the top of the bezel. The magnet that holds iSight in place is completely attached to the top of the computer.

5. Quick entry: Apple laptops can be easily opened with just one finger due to a special groove on the front of the fuselage.

6. Smart Caps Lock Key: If you hit the Caps Lock key on every MacBook Air (and all MacBook Pros), nothing happens. The caps lock key will only be turned on if the key has been pressed for a long time, which prevents inadvertent miskeystrokes.

7. Hidden Hi-Fi sound card: For audio and ** professionals using optical adapters, Apple has integrated a high-fidelity Toslink port. As soon as you plug in the optical adapter, your MacBook Pro will automatically switch to Toslink for higher fidelity and clarity of sound.

8. Small "Lunar Eclipse": When you turn on the "Do Not Disturb" mode, the "New Moon" will rise at the top of the screen. The icon itself is nothing, but when you turn it on and off continuously, you'll notice a small eclipse animation appear in front of you.

9. Predictable "Store" button: It turns out that when you use iPhone **software** songs, it is more "dangerous" to return to the previous level by pressing the menu button. It is often common to accidentally touch the iTunes store button next to it, and iTunes suddenly pops up.

Now when you go back through the menu, clicking on the "Store" button will not open the iTunes store.

Mainly in terms of a variety of perfect application software.

When people use apps, they just collect useful and interesting information. The former can help the user, and the latter can keep the user entertained. The more complete the information of an app, the more users will rely on it, and the stickiness will be.

2. Pay attention to product quality.

How to pay attention to the quality of products? To develop APP software, it is necessary to do a good job in user experience, buttons, interaction, etc., to please users and meet the needs of users. When the user is satisfied with the APP software, then it means that the quality of the APP product is good.

3. Maintain interaction with users.

Interact with your own users from time to time and get feedback from them. Help improve the product, when the app product is improved, users will see changes and improvements. If they get the information they want from the app software, they will naturally rely on the app, and the stickiness will increase.

The most important thing is to consider the needs of users and solve the difficulties of users from the perspective of users. If you do this, the user stickiness will naturally increase.

Long live the red envelope, no matter how much money you have.

Nowadays, the domestic smartphone market is very hot, various brands and manufacturers are constantly releasing their own new machines, each brand has its own unique selling point, after several years of changes, there are many manufacturers who have been doing smartphones at the beginning have disappeared, and there are many manufacturers that have always existed in our sight, Apple is such a standing company.

As one of the world's leading mobile phone manufacturers, the success of the iPhone in the domestic market should be visible to everyone, thanks to the smooth experience of the iOS system and the closed operation mode. There are advantages and disadvantages to this model, the advantage is that it is very stable, and the disadvantage is that the closed environment leads to a low degree of freedom for users.

Now in the domestic market, Apple dominates and eats most of the cake of the mobile phone market, and the rest is the world of domestic mobile phones, while Apple's strongest competitor Samsung is slowly declining in China.

At present, the user viscosity of iPhone in China is very high, people can be seen holding iPhone in their hands on the streets and alleys, you can see that in third-party e-commerce, iPhone sales are always the highest, every new machine, is a hot spot in the hot spot for a period of time, when iPhone makes some innovations, major mobile phone manufacturers will also follow up and imitate in time, which is enough to show Apple's status in China.

Take the iPhoneX released last year, it became a breaking point when it was first released, at that time, many people scoffed at such a notch screen, thinking that Apple's innovation this time may play itself in, but in fact, now there are more mobile phone manufacturers imitating such a design, which has the meaning of becoming the standard configuration of major mobile phones, which has to admire Apple's strong appeal, and the accessories made by major accessory manufacturers are first written on the description to support iPhone, This is enough to see how powerful Apple is.

Let's talk about why iPhone users have such a high viscosity.

First of all, since iPhone3GS, there are a large number of iPhone users have begun to use it, this part of the people have been accustomed to the iOS operating system, and the cost of changing the system to adapt again is also relatively high.

Secondly, from the perspective of the iOS system, it is stable, efficient, simple and beautiful, and these characteristics are all attracting consumers to shop, and it can be said that iOS is the world's best mobile phone operating system.

Finally, the blind herd mentality of the Chinese people. Just like some time ago, a friend asked me to recommend a mobile phone, I recommended Samsung and Xiaomi to him according to his requirements, but he said to me: I don't want miscellaneous brands, I asked him what brand is not a miscellaneous brand, he said Apple.

I was also stunned, but this is also a phenomenal problem, and the recognition of iPhone by domestic users is always the highest.

To sum up, the iPhone may not be the best, but people who like it or use it will think that it is the best smartphone in the world.