A lot of brands advertise on TV, why doesn t Chanel advertise on TV?

The reason why their positioning and business strategy are different is that their focus is not on publicity, so they don't advertise much.

It has something to do with the business model of its brand, Chanel is relatively low-key, and it doesn't seem to like e-commerce such communication.

This has something to do with the way of publicity, the promotion of each product will be different, Chanel is also a trend brand, a product of the fashion industry, but it is relatively low-key.

Chanel is now famous, and even if it is not advertised on TV, it can satisfy sales through other means of promotion.

This has a lot to do with the way the brand is sold, and many people will buy good products without publicity, so why bother.

Chanel also advertises on TV, and the most well-known is the advertisement of Chanel's perfume series, and the advertisement looks very stylish.

This is the problem of business philosophy, each brand has a different positioning, and the marketing strategy is also different.

Chanel told Hu'er's advertising slogan in 2023: "The strongest relationship in the world is not that I love you, but that I am used to having you" No matter how many people like you, it can't compare to the person you like who just likes you.

Chanel is a French luxury brand, founded in France in 1910 by Coco Chanel, with three categories of products: fashion boutiques and accessories, perfumes, cosmetics and skin care products, watches and high jewelry. In 1910, Chanel opened an accessories store at 21 rue Cambon, where she offered hats, gowns and casual wear. In 1914, Chanel opened two fashion stores and the brand "Chanel" was born.

In 1924, Chanel launched its first cosmetic collection. In 1978, Chanel launched its first ready-to-wear collection.

In December 2020, the "Tuan Jianling 2020 Top 500 World Brands" compiled by the World Brand Lab was announced, and Chanel ranked 34th, and in March 2022, it was announced that the Russian store would be closed.

CHANEL's identity identity

CHANEL's iconic logo is composed of two capital letters "C" overlapping back to back, embodying the concept of extreme simplicity and at the same time embodying endless reverie. The logo was designed by its founder, Coco Chanel, in 1925 and is still in use today.

There are several different theories about the inspiration for this logo, one is that it was inspired by the glass windows of the Aubazine church, because Coco Chanel spent her childhood there. The second is that Coco Chanel once happened to see a Renaissance double C logo at a party, so she "fell in love at first sight" and finally incorporated it into the design of the logo.

The above content reference: Encyclopedia - Chanel.