How is fresh milk priced in a supermarket freezer?

Drinking fresh milk in China is too luxurious. Take the low-temperature pasteurized fresh milk in the supermarket as an example, the starting price in China is 15 yuan a liter, and in North America and Australia it is 5 yuan. Compared with the same brand and the same model, A2 is a high-end brand in Australia, and the local A2 pasteurized milk, which is equivalent to 15 yuan a liter, is sold for 60 yuan in Hema fresh, and the price difference is touching.

Now there is still a 50 yuan a liter of domestic pasteurized milk in the supermarket, is there only a difference in packaging between it and 15 yuan a liter of domestic milk?

Not exactly! As I carefully analyzed the milk sources and processes of each company, the more I admired the wisdom of the businessmen, who were able to subdivide a simple pure milk into three, six, nine and so on, and sell them to different levels of consumers. In short, the pricing logic of milk is similar to that of cigarettes and liquor.

Take a mobile phone as an example, milk also has a "thousand-yuan machine", "flagship machine", "concept machine", I slowly narrated from low price to **. (Unit: yuanliter) 15 yuan price - bright blue box, three-yuan white box, Chenguang red box, new hope 24 hours, Mengniu modern ranch.

15 yuan is the starting price of domestic pasteurized milk, this track is the most competitive, each brand comes to participate in a foot, often discounted**.

Entry-level pasteurized milk has a light taste, which one buys it at a discount. If it's all on sale, I choose New Hope 24 hours. Because the people of Hunan have a Nanshan complex, even if Nanshan is acquired by New Hope, they are still willing to choose it.

20 yuan price - Guangming Youbei, Sanyuan Agricultural Reclamation Ranch, Chenguang Hong Kong No. 1.

Pasteurized milk at 20 yuan is of higher quality, with higher protein content and stronger flavor than 15 yuan milk source. In order to convey the concept of consumption upgrading to consumers, Sanyuan, Guangming and Chenguang, the three dairy brands in Beijing, Shanghai and Shenzhen, used some interesting marketing techniques: Sanyuan Agricultural Reclamation Ranch was originally called Sanyuan Great Hall of the People, and later it was not allowed to be used.

Chenguang for Hong Kong No. 1 is even more interesting, Hong Kong supermarkets can not see this milk, purely to cater to the Chinese special supply complex. Although this naming is a bit opportunistic, Shenzhen friends commented that Chenguang Hong Kong No. 1 is better than the real Hong Kong milk.

Shanghai Guangming has suffered a loss, and the elders who named the brand have been retired for more than ten years, and can only use the word "excellent times" to emphasize high-quality milk source and high protein. The price of 20 yuan is also the most pasteurized milk I buy every day, and the three most suitable for my taste are Chenguang Hong Kong No. 1.

The price of drinks in supermarkets is relatively high, which is not suitable for the value proposition of large supermarkets, and it is generally not too high.

Raw milk (meaning fresh milk stored in the refrigerator that is not freshly squeezed) needs to be boiled, as it is usually sold in supermarkets.

Fresh milk in supermarkets is priced according to the date of production.

Because what is sold in the supermarket is generally raw milk, real pure fresh milk, we drink it healthy, and it is generally not too high.

The company's house-type carton pure fresh milk and lactic acid bacteria drinks are priced relatively high in supermarkets, which does not adapt to the value proposition of large supermarkets, and takes long-term buying gifts**.

We drink real pure fresh milk as long as it is healthy, and it is generally not too high.

After pasteurization, the bacteria in the milk are not completely killed. Refrigeration is still required after sterilization.

I think it should be priced based on freshness and milk**.

The price of lactic acid bacteria drinks in supermarkets is relatively high, which is not suitable for the value proposition of large supermarkets.

Summary. Kiss, fresh milk is better than pure milk in the supermarket. The biggest advantage of fresh milk is freshness, there are no other additives added to fresh milk, this milk adopts pasteurization and sterilization method, which can maintain the calcium and various trace elements in the milk, and fresh milk can also supplement the nutrients needed by the body in the process of drinking.

The pure milk in the supermarket is processed by ultra-high temperature sterilization, which will destroy certain trace elements in the milk and will also affect the absorption rate of calcium. Although these additives meet the national food safety standards, long-term consumption will also cause certain harm to the human body, so fresh milk will be better than the two.

Kiss, fresh milk is better than pure milk in the supermarket. The biggest advantage of fresh milk is freshness, there are no other additives added to fresh milk, this milk adopts pasteurization and sterilization method, which can maintain the calcium and various trace elements in the milk, and fresh milk can also supplement the nutrients needed by the body in the process of drinking. The pure milk in the supermarket is processed by ultra-high temperature sterilization, which will destroy certain trace elements in the milk and will also affect the absorption rate of calcium.

Although these additives meet the national food safety standards, long-term consumption will also cause certain harm to the human body, so fresh milk will be better than the two.

Why? Is fresh milk bought in the supermarket bad?

The kind with a shelf life of ten days and twenty days.

Dear, the pure milk in the supermarket adopts the ultra-high temperature sterilization method in the processing process, which will destroy certain trace elements in the milk and will also affect the absorption rate of calcium.

The biggest advantage of fresh milk is that it is fresh, no other additives are added to the fresh milk, this milk adopts pasteurization and sterilization method, which can maintain the calcium and various trace elements in the milk, and the fresh milk can also supplement the nutrients required by the body in the process of drinking.

What about the fresh milk sold in the supermarket? Or is it better to order the kind of milk that is delivered every day?

Dear, order fresh milk to be stored for a longer period of time, and the milk station delivers pasteurized milk every day, in bottles and bags. Because the temperature is different during processing, the sterilized milk has less than 10 bacteria per gram after high temperature sterilization, so the storage time is long.

Although the kind of fresh milk sold in Qinqin supermarket has a good taste, it has strict requirements for storage methods. This is because the sterilization method at a lower temperature will cause some of the more heat-resistant bacteria to be retained, making the fresh milk spoiled easily.

Kiss, fresh milk 3 days shelf. Don't buy milk with a shelf life of 14-30 days, which has been pasteurized many times and is less nutritious than fresh milk.

Oooh! Ok thanks.

Then your suggestion is to order the kind of fresh milk that is delivered every day, right? Kiss.

Kiss, the kind of fresh milk that is sent every day is good.

It can be drunk hot.

The difference between refrigerated milk and room temperature milk: first, the raw material of room temperature milk is fresh milk or reconstituted milk, while the raw material of low temperature refrigerated fresh milk is 100% liquid raw milk; The second is that the nutrients are not the same. After two ultra-high temperature treatments, the nutrients of room temperature milk were lost. The nutrients in low-temperature refrigerated fresh milk are basically preserved.

How to store fresh milk:

1) Fresh milk should be placed in a cool place immediately, preferably in the refrigerator.

2) Do not expose milk to sunlight or light, which will destroy several vitamins in milk and lose its aroma.

3) Put the milk in the refrigerator and the bottle cap should be closed to prevent other smells from skewering into the milk.

4) Pour the milk into cups, teapots and other containers, if you don't finish drinking, you should close the lid and put it back in the refrigerator.

5) Overcooling also has adverse effects on milk. When milk is frozen into ice, its quality suffers. Therefore, milk should not be frozen, just put it in the refrigerator and refrigerate.