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For many people, they only need to apply for registration of a store on the e-commerce platform or open a WeChat ** on WeChat to be able to sell things, which is convenient and fast. I have to admit that e-commerce does bring opportunities to many businesses, but in the face of this opportunity are all equal, for all businesses, who can effortlessly register online to open a **, and then the fierce level of online competition is not smaller than offline, so a tea shop to join in many tea shops to excel, still and offline need to carry out the marketing and promotion of tea e-commerce, as much as possible to attract people's attention.
I have to admit that due to the lack of systematic understanding of e-commerce, many people are led by the nose, everyone does it, swarms up, big mistake, this is not the essence of e-commerce, e-commerce is better like a network medium, a platform, according to the script is actually not too big, the most important thing is how to use it reasonably. The skillful marketing and promotion of tea e-commerce can upgrade the operation mode of tea shop franchise.
Since the e-commerce of merchants is just a different form of transaction, although they can face a wider consumer group, they usually only focus on the items they are interested in. Therefore, those who like it will like it, and those who don't like it still don't like it, in other words, the same kind of commodity, put it on the Internet just to let more people see it, but it does not mean the vertical diffusion of the target consumer group, it does not expand the scope of the target consumer group, and not everyone can become the target consumer group.
In general, whether the tea shop should open a tea shop on the Internet, still from its own specific situation, the future of e-commerce is a development trend, but as far as today's tea e-commerce is concerned, it is still exploring the link, and the development of tea e-commerce will increase a certain operating cost.
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It is better for a tea shop to be a physical store and have grades.
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It's okay to open your own store
It's okay to open your own shop, and if you're a novice, you can consider joining with tea. 1. One of the advantages of opening your own store is that the profit will be relatively high.
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Regarding the location selection, it is not like some friends who want to open in the downtown area, on the contrary, tea drinkers like to be quiet! Of course, the basic popularity is still required! People who open a tea shop must endure loneliness, and there may not be any business in the early stage, unless you can sell some relationship tea.
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Novices should pay attention to the following points when opening a tea shop:
1. Intensive publicity. The opening of a new store should be well publicized, and without publicity, no one will know about it except for the neighborhood. In the early stage of opening a store, it is necessary to do a good job of publicity, gather popularity for the new store in advance, and there are many channels such as Weibo, WeChat and Tieba and other new online **, which needs to spend time and energy to take care of.
Third, reasonable, pay attention to cost performance. To open a store for beginners, you must first accumulate popularity and attract customers. Many people take the first means of small profits and quick turnover in the early stage to let consumers know the brand.
However, the purpose of the tea shop is to make a profit, which is only a short-term price, and the original price will be restored after the end of the event. Clause.
Fourth, integrity management. Tea management focuses on integrity. Integrity not only means that the quality of tea needs to stand the test, but also includes not exaggerating the promotional language, being responsible for consumers, acting according to commitments, and not arrears of employee wages to establish a good tea image.
I hope it can help you [heart] I wish you a prosperous business![Prayer].
Novices should pay attention to the following points when opening a tea shop:
1. Intensive publicity. The opening of a new store should be well publicized, and without publicity, no one will know about it except for the neighborhood. In the early stage of opening a store, it is necessary to do a good job of publicity, gather popularity for the new store in advance, and there are many channels such as Weibo, WeChat and Tieba and other new online **, which needs to spend time and energy to take care of.
Third, reasonable, pay attention to cost performance. To open a store for beginners, you must first accumulate popularity and attract customers. Many people take the first means of small profits and quick turnover in the early stage to let consumers know the brand.
However, the purpose of the tea shop is to make a profit, which is only a short-term price, and the original price will be restored after the end of the event. Clause.
Fourth, integrity management. Tea management focuses on integrity. Integrity not only means that the quality of tea needs to stand the test, but also includes not exaggerating the promotional language, being responsible for consumers, acting according to commitments, and not arrears of employee wages to establish a good tea image.
I hope it can help you [heart] I wish you a prosperous business![Prayer].
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In the current social environment, opening a tea franchise store is a good business choice. Of course, like all emerging business sectors, running a successful tea franchise requires a lot of work, preparation, and planning. The key is that you need to do adequate market research, find out the strengths and weaknesses of competitors and industry trends, choose the right franchise brand and location, as well as good management and promotion methods.
First of all, market research and analysis is the key to the success of a tea franchise. You need to understand the local market's peers, competition, customer needs and market gaps. By researching the market, you can understand what consumers like and dislike, which can help you determine which tea collections to sell in your tea franchise, and the pricing and promotions can be more in line with the needs of customers.
Secondly, when choosing a franchise brand, you need to comprehensively consider the brand's popularity, side-of-production buried products**, product type, after-sales support, brand promotion and agreement details. This has a lot to do with your market research. In addition, choosing the right store location for you, as well as a PR and marketing plan, are another key factor in running a successful tea franchise.
The market will be different, and you need to find the right marketing tools for your market.
Finally, in order to successfully start a tea franchise, a good management and publicity method is essential. Customer satisfaction depends on many factors such as service, ingredients, quality, and location. You need to think about how to best serve your blind customers.
In terms of quality, it is necessary to ensure the freshness and appearance of the product, and at the same time, it is also necessary to pay attention to the selection of more new varieties. Publicity and operation need to be promoted online and offline through the Internet, and the power of the major communities on the Internet can be brought into play, and the activities may also be launched through special cooperation.
In general, the development prospects of tea franchise stores are still very good, but it is a long-term process that is quite comprehensive and requires struggle. Market research and competitive analysis, selection of suitable franchise brands, location selection of Mobihao, marketing promotion to cope with all aspects of marketing details and management methods. If you can put your mind and patience into it, I believe it will be an exciting field to explore and pay for.
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At present, the operation of tea shops is becoming more and more difficult, and it is a bit difficult to improve the level of the hall without the service support of the merchants to operate a tea shop well. In addition to the small franchise fee, the service of the brand is also very important, and I recommend the brand of Jihaotun Tea Industry to you, mainly because their service staff are really professional and often come to the store to help. A recommendation from a tea shop proprietress in Nanyang.
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Generally speaking, brand tea franchise stores must be easier to operate than self-operated loose tea tea shops!
Of course, there are two basic premises.
The franchised tea brand has a certain popularity and great market influence, so that the door and the store will harvest the first batch of customers as soon as it opens, and the store-shaped vertical beam is influential, and the display design of the store has basic standards. Bump as.
Franchised tea shops have operational support, equipped with operation managers for stores, online and offline operation training, etc., with these supports, the operation of stores is easier.
Tea franchise brands on the market need to be inspected, and before consulting to join the store, you can ask the headquarters in detail about what support will be given in store operation. I often go to the store to drink tea, and occasionally I meet the person in charge of the operation of the headquarters to visit the store, learn more about the operation of the store, give targeted guidance, adjustment, and help the store to operate better.
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First, don't open a store directly.
In this era, when doing tea business, you must remember that you must not open a store directly at the beginning, it is easy to die directly. Because in any business, there are customers to survive, and few of your customers will survive if they open a store directly? Tea is not simple and ruined, like breakfast must be eaten every day, tea leaves do not drink in a month and still live well.
Moreover, it is currently in the era of short-term marketing, you can go to see the children who sell tea on Douyin and send a ** casually, there are millions of people to browse it, may I ask how many people can you open a tea shop to browse your store all year round?
Second, the source of goods.
You must find a reliable source of goods, no matter how far you run, no matter how difficult it is, you must find a good source, if there is any slightest mistake in the source, it will cut off all your back roads, and let you die a miserable death. Regarding the source of supply, go directly to the origin of the tea you want to operate. Find a tea farmer who grows tea and roasts tea in the place of origin.
The character of tea farmers must be good at stopping the stove. People must be real, you can find a few more to compare. Don't go to the wholesale tea market to get the goods, where there is a mixture of fish and dragons, and there is no guarantee of tea.
It is impossible for the goods there to support the tea customers, because the goods are too chaotic, there are goods all over the country, and the tea market belongs to the second seller, and you have to bear the rent and profits for him, so the cost is much higher than the goods of the tea farmers.
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Site selection – important.
The interior is received. Of course, if tea wants to sell well, it depends on the network first, and of course, the quality must also keep up, and it depends on the relationship. Very important, especially if you have just opened it.
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First of all, I want to praise you for your spirit of daring to start a business and loving the tea industry! From your experience of opening a tea shop, the existing resources and the tea you operate, the tea market business is not easy to do, which has the market dilemma caused by factors such as industrial adjustment, industrial surplus and changes in consumption structure, as well as the lack of marketing innovation ability and thinking of our operators and investors. In fact, the country's leaders attach great importance to the tea industry and tea culture, and the market consumption is also growing.
As for wanting to join the brand, this is not only a traditional method, but also consumes a lot of money, and the so-called brand tea companies in addition to giving you tea products, can not give you a more suitable method and market, so it is not recommended that you take a path to help the brand sell tea.
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You can choose to join the brand, for the choice of brand, to examine and understand in many aspects, to actually understand, you can choose according to the type of tea, you can also choose the whole tea category, for example, 800 Xiucai is characterized by Yingde black tea, covering the other five major tea products, tea food, tea set of tea peripheral products. The new model adopts a new new retail model in the tea industry. In addition, after choosing a good brand, you must also work hard to operate it in the later stage.
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Definitely not.
Or do an event.
Otherwise, it's troublesome.
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If you join, you have to choose this oneself, and it would be good to choose a larger company. However, I have to compare, because I join different stores, the services it gives are different, for example, whether to go to the middle, whether it will give you professional marketing planning, will help you to conduct business in the early stage, give you a location, and so on, such as this:
In fact, many big brands will support you now, which is very good for your early operation. In addition, many people now value brands, and it is easier to ship if they choose big brands.
Local influencers or large chains.
Shanghai Aoxiong. The scale is large, and there is support.
Yes, Shanghai Aoxiong pet, teach more.
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My friend used to be a snack shop, and I also understand this kind of franchise information, and now there is a very good market for casual snack catering, such as greedy small station is a very good brand. There are his stores in many snack streets and commercial streets, and the franchise fee is generally about 8-100,000 yuan, including franchise fees and publicity fees. Personally, I think it's a good fit to join. >>>More