How to manage the cost of real estate enterprises Vanke Wang Wenjin

In the cost management department of the real estate industry, to do a good job in the cost control of the enterprise is to decompose the tasks in the real estate construction process to the most controllable degree, and clarify the required factors for each sub-task. The goal of the task is to indicate the requirements that need to be achieved by the task, including resource requirements, such as various resource plans, personnel, equipment, etc., capital plans, time plans, quality requirements, acceptance criteria and related tasks, these factors are important information to describe a business, only the cost of each task is well controlled, in order to achieve comprehensive control of costs.

In the principle of cost control, it should be noted that:

1. Ode to the principle of practicality. In the process of controlling costs, we must have a purpose, select the right control objects to reduce costs, and implement cost control, and we cannot do flashy and unreal control.

2. The principle of reasonableness. The goal of controlling costs requires specific analysis and formulation according to different projects, and cannot be copied mechanically, but should be considered from the overall situation.

3. The principle of full and whole-process control. Let everyone become a participant in the cost management process, and everyone can enjoy the benefits brought by this songben management. Implement whole-process control, and carefully manage every link from the beginning of the preparation of the project to the evaluation after the completion and delivery of the project.

Abstract: Real estate development enterprises are a high-risk industry due to large capital investment, long construction period, strong professionalism, and great influence of policy and market instability. So how to achieve the maximum economic benefits of development projects in this kind of continuous regulation and intensifying competition, it is necessary to carry out effective cost management and control of project development and realize intensive and benefit-oriented development.

Real estate development enterprises to do a good job in cost management and control, not only by the financial department, but a series of departments involved in demolition, development, construction, sales, etc., the cost occurs in the whole process of enterprise production and operation, from project decision-making, land acquisition, demolition, survey, design, construction, sales and after-sales service and a series of links, expenses occur, there are cost management and control problems. To make cost management and control an organic part of the construction of corporate culture, which will undoubtedly bring the greatest economic benefits to the enterprise.

Build an organization:

Everything is done by people, so you need to choose the right person first. In real estate enterprises, cost management personnel are typical compound talents, because cost involves almost every core step of real estate enterprises, so cost personnel need to be proficient in cost professionalism, and also need to understand some knowledge of engineering management, some knowledge of preliminary design, and some financial knowledge.

There are two ways to obtain cost personnel: one is to train yourself, which can be used for enterprises with a certain level of management; The second is to recruit from the market.

Management system: the target cost is the cost target to be achieved in a certain period of time and through efforts determined by the enterprise in advance; It is the control line of the project cost. Target cost management includes two processes: cost estimation of feasibility study and target cost formulation.

The process of setting the target cost is a dynamic revision process. In the management of leading enterprises, some projects begin to prepare the target cost of the first version in the conceptual design stage, and then as the scheme continues to deepen, the target cost begins to be gradually refined and revised, and the final version is formed after the construction drawing budget of the main project is determined.

Responsibility cost: The responsibility cost is to ensure the rationality and advancement of the overall cost by determining the responsible subject and evaluation department, so that all employees can implement conscious cost management behavior. Responsibilities are mainly divided into four aspects: the implementation of the responsible department, the clear scope of responsibility, the development of evaluation indicators, and the tracking of performance feedback.

Operation cost: The purpose of reducing costs is achieved by controlling the cost of each operation process of real estate. The whole process, full staff, all-round cost control.

Monitoring & Feedback:

For the monitoring of changes in important indicators, the cost department of the group or region can monitor the signing process of important contracts with large amounts; Set a certain percentage for changing visas, once exceeded, it is not allowed to be implemented or must go through a special approval process; For applications for over-proportional payment or over-planned payment, it will not be approved or go through the special approval process; Special reports and improvement measures are submitted in the event of dynamic cost excesses.

First, the preface of the real estate industry is gradually from the "era of profiteering" to the "era of low profits" has undergone a huge change, the profit level is slowly returning to the direction of value, the market is developing in the direction of standardization, the past high-quality and high-cost real estate development enterprise business strategy to obtain high profits is no longer applicable, reasonable control and reduce the development and operation costs of real estate enterprises, improve corporate profits and enhance the main means of enterprise market competitiveness. In the process of development and investment, how to control costs reasonably, reasonably arrange costs, gradually improve operating efficiency, realize the transformation from extensive to intensive, and then realize the maximum profit of real estate enterprises, has received great attention and attention from real estate development enterprises. Second, the current situation of real estate cost management and control 1, the lack of a complete cost management chain.

At present, the vast majority of enterprises only do the simplest cost calculation for the cost management project, and do not carry out systematic and comprehensive calculation. Moreover, the vast majority of enterprises attach too much importance to the market share and corporate profits, but do not put the long-term development of the enterprise in the first place, lack of a reasonable and complete cost management system, and improve the competitiveness of the real estate development enterprise market. 2. The sense of management is not strong.

In recent years, real estate has opened.

Are you going to write **? Or is it practical for businesses?

Let's first understand what are the costs of enterprises?

Production costs (costs incurred during production processing).

Administrative costs (costs incurred by each department in the management process).

The cost of raw materials (raw materials or original input costs).

Cost of sales (the cost of marketing) Intangible costs (expected or unpredictable costs, but the expenses are uncertain. Such as the expenses incurred with various units of the society. ）

Management costs are usually based on the analysis of the costs incurred by the enterprise, and then the corresponding cost management plan is formulated. For example, you can use relevant ERP software for numerical management.

Cost accounting is an important kind of management accounting, for all things that have not happened, you need to do a preliminary analysis, so as to control the corresponding costs.

In practice, it is recommended that:

Cut back on unnecessary expenses.

Optimize what people do to maximize operational efficiency.

Reduce the cost of sales by rationalizing sales channels.

In the case of the same quality, choose a reasonable raw material supplier. Reduce raw material costs.

Streamline the management department, optimize the management process, and reduce the management cost.

Chaimen heard the dog barking, and returned to the people on a snowy night.

Cost management is divided into two aspects, cost optimization and cost control, good cost management is the whole process of cost management, the idea is not simply from the cost reduction to consider, but from the whole process of the project profit margin, economic added value, interest and tax profit and other aspects to consider.

The focus of early cost management is design, and the better idea is high-end planning, mid-end design, and strengthening construction drawings.

The focus of later cost management is the project, and it is better to add 100 to the general contractor than to pay 1000 to the customer, and A is for discretion.

Even in the case of financial control, cost management should not be regarded as cost compression, but should be based on sensitivity analysis to optimize costs.

The focus of cost control in the real estate industry is the control of construction costs, and construction cost control is divided into several stages, and the focus of control should be on the design stage, the estimated cost of a project, depending on what kind of design.