Is it good to study real estate marketing? 5. Is it good to study real estate marketing?

Yes, there are more than a dozen sales of so many houses in a community, and the income is considerable.

If you are eloquent, I think it is still a good choice.

What a property salesperson should have:

1. Basic knowledge of real estate and related laws and regulations.

1) Basic knowledge of real estate 1, basic knowledge of real estate 2, basic knowledge of real estate industry.

2) Real estate development 1, real estate development main procedures 2, real estate development investment costs (3) real estate market 1, basic knowledge of real estate market 2, real estate market supply and demand (4) real estate management and property management 1, real estate management methods 2, property management (5) laws and regulations related to real estate sales.

Second, the basic knowledge of housing construction.

4) House type and decoration 1, the type of residential suite 2, the design of each functional space of a set of residences 3, and the combination design of a set of residential spaces.

5) Housing construction supporting facilities and environmental planning and design 1, the layout of public buildings in residential areas 2, the layout of roads in residential areas 3, and the greening layout in residential areas.

3. Real estate sales management and basic knowledge and skills.

1) Real estate ownership management 1, the importance of real estate property rights management 2, the type and duration of housing ownership registration.

2) Taxes and fees for the sale of commercial housing 1, taxes and fees for the sale of commercial housing 2, taxes and fees for ownership registration (3) Real estate sales management 1, management of pre-sale of commercial housing 2, management of commercial housing for sale.

4) Sales strategy research and selling point determination 1. Market research, so as to "know oneself and know the other" 2. Accurately make real estate positioning according to market research.

5) Advertising planning - the process of buyers and sellers looking for each other 1, advertising and advertising decision-making 2, advertising planning.

6) Social consumer group analysis, psychological research and communication skills 1, social consumer group segmentation and psychological research 2, communication skills in sales.

7) Analysis of payment and loan methods 1, payment methods 2, comparison of payment methods.

8) Contracts and agreements 1, commercial housing sales and purchase contracts 2, pre-service agreements 3, owners' conventions (9) guidance on the use of commercial housing 1, residential instruction manuals 2, commercial housing quality assurance certificate (10) professional ethics and basic qualities 5, real estate sales case analysis.

In addition, in view of the fact that the content of the training materials needs to be updated and supplemented from time to time, we will supplement and modify the supplementary tutorial materials in a timely manner according to the actual situation, pay attention to the latest situation in the industry and reflect it in teaching and examination.

Every industry has its own barriers, and the real estate industry is no different.

Therefore, for newcomers who want to enter or have just entered the real estate, first of all, they must have a fundamental understanding of the real estate industry, including the customers served, user groups and so on.

Of course, if you want to write a good real estate planning plan, understanding the industry is also the most basic and necessary task.

Let's talk about how to learn real estate planning, let's first take a look at what some of the contents of a real estate planning case:

1) Market analysis: including but not limited to overall market analysis, competitive product analysis, potential user demand analysis, existing opportunities, etc.

2) Planning objectives: What is the goal of this real estate planning plan? Is it to sell goods? For brand awareness and so on.

3) Planning strategy: that is, around the goal, what kind of methods need to be used to achieve the goal.

4) program planning; What are the important contents of a plan, what are the respective time nodes, and so on?

5) Program implementation: including the personnel who implement the program, time arrangement, etc.

6) Invest resources: that is, what resources are needed for the overall real estate planning plan, who needs to cooperate, how to cooperate, whether there are risks, etc.

Okay, so we've looked at the rough outline of a plan. So how do you learn?

My suggestion is to analyze the content of each piece to learn.

For example, market analysis, how do we learn? We can look at some books and industry materials related to the real estate industry, first have a general understanding of the real estate industry, and then learn how to do analysis, for example, what are the contents of a good market analysis? What are some good cases on the market that can be learned, etc.

Personally, I think that the first thing is to be willing to invest enough time to learn, to see the risks of the industry that is good enough, to analyze the advantages and disadvantages, and to continuously improve myself.

Studying real estate planning is a promising career. The real estate industry has always been a prosperous industry, and real estate planning, as one of the important positions, has great room and opportunities for development.

First of all, with the advancement of urbanization, the real estate market is still in high demand. Whether residential, commercial, or industrial, it needs to be planned and planned to be fully valued. Therefore, real estate planning, as an important role involved in planning and decision-making, will continue to be in demand.

Secondly, with the deepening of economic globalization and the acceleration of urbanization, real estate bears the heavy responsibility of urban construction and development. As the planner and layout of real estate projects, real estate planners can provide suggestions and decisions that are consistent with urban development, and contribute to the sustainable development of the city.

In addition, with the intensification of competition in the real estate market and the changing needs of home buyers, more and more real estate developers have begun to pay attention to the professionalism and sustainable development of real estate planning. This also means that the demand for real estate planning professionals will increase, which will provide more employment opportunities and development opportunities for the profession.

Therefore, studying real estate planning is a promising career. However, it is important to emphasize that the career prospects of real estate planning also depend on the qualities, experience, and professional abilities of the individual. By constantly learning, accumulating experience and constantly improving one's professional quality, one can gain more opportunities and development in the field of real estate planning.

As a real estate planner, I don't recommend college entrance examination graduates to apply for my major.

Reason 1: The market is highly competitive.

The real estate industry is a highly competitive one, especially in big cities. Every year, a large number of real estate graduates flood into the market, resulting in a surplus of talents in the industry. In the face of such a fierce competitive environment, college entrance examination graduates may face greater employment pressure.

Reason 2: The development prospects of the industry are uncertain.

In recent years, the real estate industry has undergone repeated regulatory and policy changes, and the development prospects of the industry are uncertain. **Policy adjustments to the real estate market may result in a reduction in job opportunities within the industry. For college entrance examination graduates who have just entered the society, choosing a major with uncertain prospects may increase the risk of employment.

Reason 3: Limited career development space.

Although the real estate industry is full of challenges and opportunities, there are certain limitations when it comes to career development. The promotion path of real estate planners is relatively narrow, and it often requires a certain amount of experience accumulation and network resources. For college entrance examination graduates, they lack relevant experience and connections, and it may be relatively difficult to develop well in the real estate industry.

To sum up, although the real estate industry has high returns and a certain attractiveness, considering factors such as fierce market competition, uncertain development prospects of the industry, and limited career development space, I do not recommend college entrance examination graduates to apply for my major. It is hoped that they will take into account their personal interests and strengths when choosing a career, and make informed decisions based on their own circumstances.

1. Understand the history of the company and the characteristics of the project;

2. Understand urban planning, geography, transportation, communication, population distribution, etc.;

3. Understand the supply and demand of the local real estate market, the distribution and characteristics of buildings and the history, strength and background of their developers;

4. Master the basic knowledge of all aspects of real estate market development (design, construction, sales and property management);

5. Have certain marketing knowledge and skills, and understand the methods of market research and analysis;

6. Familiar with the relevant policies and regulations of national and local real estate;

7. Understand certain financial knowledge.