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First of all, you need to get into the software. Second, you click on the homepage mine. There is a face-to-face money below, you can click in, and then share it to my WeChat, you let WeChat friends help you click.
And then in the end, he will help you activate it successfully. In the end, it can be successfully promoted.
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Take a look at the Aegis Studio, the technicians inside will teach you how to operate mine, I don't know if you are satisfied?
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Summary. The scene promotion of the Pinduoduo platform is the charging model of the CPC, which is what we often call the deduction by click, and there is no charge for display, and the user will be charged as long as he clicks on the product. Deduction formula:
Cost = (next bid * next product material click-through rate) own product material click-through rate + yuan). If the amount of our formula is greater than the merchant's bid, the platform will deduct the fee according to the merchant's actual bid. Because the starting price of scenario promotion is RMB, when the amount calculated by our formula is lower than the starting price RMB, the fee will also be deducted according to the starting price.
Hope mine can be helpful to you.
How to promote the Pinduoduo Promotion Center and how to charge
The scene promotion of the Pinduoduo platform is the charging model of the CPC, which is what we often call the deduction by click, and there is no charge for display, and the user will be charged as long as he clicks on the product. Deduction formula: fee = (next bid * next click-through rate of product materials) click-through rate of your own product materials + yuan).
If the amount of our formula is greater than the merchant's bid, the platform will deduct the fee according to the merchant's actual bid. Because the starting price of scenario promotion is RMB, when the amount calculated by our formula is lower than the starting price RMB, the fee will also be deducted according to the starting price. Hope mine can be helpful to you.
How much does it cost to recharge the promotion at one time?
This is based on your individual needs, there is no limit to how much.
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Pinduoduo's store-wide promotion fee is charged according to the click, so it is charged, if you want to put it, you need to make a good budget, see how much you can come up with? Then follow up the situation and invest in the corresponding promotion costs, if there is no budget for the business, you can temporarily ignore this promotion.
1. Registration is also this model, that is, if someone has an effective reply to your advertisement or a valid questionnaire, or a transaction.
Usually choose this way, then there is no requirement for the number of advertisements that can be placed, and as long as it can be used according to the software or limited, it can be billed, usually based on publicity.
2. The second is the sales model, which is the CPS model, which is based on the real number of transactions to determine the charge. This model can be very effective in avoiding the way that the promotion fee is very high but the actual conversion is not obtained.
3. Finally, there is the CPC, which is not much different from the second group in terms of charging methods. And in this mode, only after clicking on the ad or product will the fee be charged. Therefore, if you choose this mode, you can effectively avoid the hard wound of not clicking although the amount of ** is very high.
In fact, the billing model is based on clicks, and your bid affects the number of clicks your product can get. Therefore, as long as your product is promoted, a customer will be charged for a click, and there is no charge if there is no click.
Pay attention to things: if you want to sign up to participate in the event, then the quality needs to pass, for shoddy products, do not report, even if you report, will not pass, there is false information, after the bid does not comply with the bidding depending on the circumstances will be subject to at least a month of first-level punishment, and then want to sign up will actually be a lot more restricted, so, as a business, you need to operate in accordance with the rules of spelling.
The home page is usually open from 7 p.m. to 11 p.m. on Monday 2, and from 7 p.m. on Thursday to 11 p.m. on Friday. After ascending, the effect is poor within 1 day, if so, the ranking will naturally be lower. For products that have been successfully auctioned, the auction price will take effect on one of the substitution slots.
Therefore, the product also needs to be selected to have conversion, otherwise it will be a waste of everyone's time and money.
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We have to pay attention to the source of goods, if your goods are not good, no matter how many people buy your products for the first time, the second time will not go, how to find a good source of goods, you can refer to other peer merchants, look at their products, and then enter similar products.
It is to optimize the title and the main **, the title and the main ** is the premise of opening a good store, if the title is good, it will attract the attention of customers at once, and the main ** can also attract customers to click and improve the click-through rate, you must pay attention to the title and the main **, and you upload to the store ** can not be modified casually.
This will affect the weight of your baby and even make the weight lost, if there is a business that will not be, you can go to a professional to help you do **, just like the out-of-print concept, push him and her laboratory, Dharma fast number and other professional institutions in the people.
It can be promoted in the form of a variety of products promoted by a popular model and two auxiliary models, and the general popular models are in the rankings, once the ranking is lost, you can use the auxiliary model to drain the traffic, so that the store will not die, which is also the test of the comprehensive operation of the store on the Pinduoduo platform, and the store has withstood it, so it will naturally be able to keep the traffic.
Pinduoduo promotion skills:
1. When new products are put on the shelves, they generally need some basic sales first, and then start scene promotion.
2. Time-sharing discount setting: use Pinduoduo's industry template or the system template of Promobao. Discount is as low as 50% at night, and industry template or system template is used at other times.
Promotion treasure can be set up with different discounts from Monday to Sunday, which is more convenient than Pinduoduo merchant background.
3. Bidding: All bids are from yuan, and the default premium for orientation and resource slots is 10%, and all bids are increased every day until ** is obtained.
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It is recommended to do a good job of basic sales. In the promotion of the go. Now the number of pieces that have been spelled can be directly changed to 3,000 strokes.
After the change, it is going to be promoted. Drive. The flow will go up. Conversion rates will also go up.
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Gather a large number of online shopping members, members from here to the major online shopping, after the order is completed (no returns), as a partner, you can get a certain percentage of the sales commission from the **, and then return the vast majority of the commission to the member, which is the cash.
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It is said that there must be basic sales to promote, how much sales is better?
At present, Pinduoduo supports product promotion with 0 sales, but the effect may not be so good; Having a certain base of sales and then promoting the product can increase conversions. The basis of each category of goods is different, some categories of goods can be promoted with 10 orders, and some 200 orders may not be good with the promotion effect, it is recommended to combine the actual situation, of course, the more the better. Sales can be changed.
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You can change a sales volume first, and then do some evaluations, and the foundation is done in the early stage, and it will be easy to do later. The sales volume has been changed, the evaluation has been done, the driving newspaper activity has exploded, and Pinduoduo has 1000 to 100,000 plus, which can be changed, and the effect of my change is very good.
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Boss: You can consider swiping orders with me to increase store sales and increase store visibility.
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1. CPA mode. This model is based on a valid questionnaire to produce an effective defense of the rent or the transaction to charge. Generally speaking, if you choose this square Sun style, there is no requirement for the number of advertisements that can be placed, as long as there is an effect, you can charge for it.
2. CPS mode. In this model, the fee is based on the number of real transaction orders. It can be said that such a model can effectively avoid the problem of a very high promotion of Feiling infiltration but not actual transformation.
3. The CPC model is similar to the charging method of the previous model. In this mode, the cost will only be incurred after clicking on the ad or product. Therefore, if you choose this mode, you can effectively avoid the hard injury of hitting the beam, although the amount is very high, but there is no click.
Pinduoduo sellers often use scenario promotion to charge fees based on clicks. Charge fee = (the bid of the next state * the click-through rate of the product material under the escort) the click-through rate of your own product material + yuan. When the fee obtained according to the formula is greater than the merchant's bid, the actual bid of the merchant will be billed according to the merchant's actual bid.
1. CPA mode. In this model, a valid questionnaire is generated by a valid response or a transaction to be charged. Generally speaking, if you choose this book, there is no requirement for the number of advertisements that can be placed, as long as there is an effect, you can charge for it.
2. CPS mode. In this model, the fee is based on the actual number of filled orders. It can be said that such a model can effectively avoid the problem of a very high promotion cost but not being actually converted.
3. The CPC model, which is similar to the charging method of a state Kai model. In this model, you will only be charged if you click on the ad or product. Therefore, if you choose this mode, you can effectively avoid the hard wound of not clicking although the amount of ** is very high.
Pinduoduo sellers often use scenario promotion on Xunlu to charge fees according to clicks. Charge = (next bid's bid * next product material click-through rate) own product material click-through rate + yuan. The maximum billing is based on the merchant's own bid, and when the fee obtained according to the formula is greater than the merchant's bid, it will be billed according to the merchant's actual bid.
Now we know what Pinduoduo promotion charges for, promotion has a cost, so merchants should pay special attention to controlling the input-output ratio of the store in the process of promotion, and make timely adjustments, so as to obtain better results.
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Hello, dear, this is set. 0 to start creating a through train promotion plan, which is divided into the following 4 steps: (1) Create a through train plan basic information Create a through train plan name.
Pinduoduo campaign consumption settings. The consumption limit is normal and defaults to unlimited. However, for the sake of merchant account security, if the consumption exceeds 9,999 yuan in a single day, the system will automatically stop the through train promotion program.
Of course, you can also choose to customize the consumption limit, and the minimum consumption shall not be less than 100 yuan. Note: If the current through train promotion plan spends the daily consumption limit of the through train on the same day, the through train promotion plan will be automatically suspended, and the through train will be automatically reactivated the next day.
You can also re-launch your campaign by adjusting your promotion day limit. (2) Add a product Add a product from the product list or search to select the product of the store. If the product is no longer available, it will not be able to join the program.
We should choose at least one product before we can carry out the next step of promotion. Fill in the product's click**through train background system default click**1 yuan, you can customize the setting**,**range needs to be between yuan, we can continue to test and analyze, set the most cost-effective bidNote: Product click** is the unit price of the click to sell the escort fee for the advertising space in the Pinduoduo recommendation scenario.
3) Add keywords to follow the degree to which the product keywords are searched by users on the Pinduoduo client, and the system will recommend 50 keywords for the product. We can select the corresponding keywords and promote them by setting keyword bids. Pinduoduo supports bulk modification of keyword bids, but it is still necessary to keep all keyword bids within the meta range.
4) Publish and confirm that what is displayed here is the basic information of the promotion plan of Pinduoduo through train that has been filled in, including products, product click prices and keywords, keyword bids, etc., you can check the information to confirm that it is correct, and click to publish. If the balance of the through train promotion account is sufficient, the system can directly start the promotion after clicking Publish. Many merchants who open stores in Pinduoduo will choose to promote their products through the through train, and the Pinduoduo through train is the most direct and effective way to promote, and it is also a paid promotion.
As a Pinduoduo merchant. You must master the promotion skills of Pinduoduo through train!
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1. Pinduoduo lifting: According to the current trend, if there is no huge change in Pinduoduo's rules, then the lifting technology is the most effective and the cost is the lowest. Principle:
When we want to improve the ranking of a certain baby, but the comprehensive data of the baby is lagging behind its peers, and finally we improve the data of all dimensions to the industry level, then Pinduoduo will give you a higher ranking than the competitors on the level.
2. Duoduo Jinbao: Duoduo Jinbao is one of the tools for Pinduoduo's official promotion, the gameplay is more similar to the **** customer, the merchant can set up product coupons and commissions in the background, and the pusher takes over the task to promote the product to obtain commissions, and finally helps the merchant achieve sales.
Note: It should be noted here that the game has higher requirements for the promotion budget, and it is necessary to reserve sufficient promotion funds, so it is recommended to make a detailed stage plan in the early stage, and the follow-up activities must keep up, and control the follow-up profit margin to avoid falling into the unfavorable situation of too much loss.
3. Pinduoduo through train: through train is a paid promotion tool that every individual business knows a little bit about, in the normal driving process, there are usually several purposes that are very clear, such as: new products to be tested, explosive models, directional drainage, batch promotion, etc., these promotion methods are also commonly used by everyone.
4. Pinduoduo activity: Pinduoduo activity is basically the first choice for white sellers to promote, because they can not only get more ** and free traffic, but also bring no bad results. However, in addition to the new product recommendation activities, it is difficult to get on the rest of the activities, and for these conditions that cannot be met, 90% of merchants will meet the conditions through sales.
5. Circle of friends marketing: WeChat is the most direct and easiest way to promote Pinduoduo, we can share the link to the circle of friends, recommend it to relatives and friends, let them buy. If the product satisfies them, they will recommend it to their friends, expand the promotion circle, and naturally have more traffic and conversion.
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