What are the means and difficulties that can be relied on for precise advertising on the mobile Inte

Mobile Internet can rely on cooperation to do precision advertising, and the difficulty is the communication of interests and the payment of money. Learn the course of Shanren Mobile Information, so that your business in the mobile Internet era, a good start and detailed plan layout.

1. Through cooperation with some apps, get the approximate type information of the user, such as age, usage habits, browsing, etc. (but these data are not accurate and are very restricted, so they need to be corrected twice.) ）

2. Geographic information. Rely on the IP end where GPS, mobile phone base station, and Wi-Fi are located to calculate the user's geographic location information. Theoretically, this accuracy should be quite high.

3. The introduction of social information. At present, Tencent and Sina are the two largest sources of social information in China, and Sina Weibo and Tencent social groups (qzone, Tencent Weibo, WeChat) have generated a lot of valuable information. For example, the Weibo relationship chain, Weibo user attributes (tags, age, education, semantic analysis of published content, analysis of interactive information, sharing web link information, etc.), the introduction of these information can greatly establish the user's face and improve the accuracy of mobile advertising.

4. The introduction of user shopping behavior information. It stands to reason that Alima has very good congenital conditions to do it, but I haven't seen them do similar publicity. Maybe it's because the plate of mobile advertising is small, and it hasn't attracted the attention of the Ali department.

However, Anwo said that through cooperation with a number of e-commerce companies, there are dozens of e-commerce data other than Ali, which can be used to ** user purchase behavior and carry out accurate delivery of mobile advertising.

5. Now there are too many people who advertise that they can do precision advertising, but most of them upload your app installation records and address books, and recommend similar app installations to you. This is especially true on Android! No way, open the window and the flies will always come in.

It is hoped that with the development of the industry, this garbage will be eliminated as soon as possible.

6. The biggest problem encountered in the future may be "privacy". In fact, precision advertising should not obtain too much privacy from users, the more you obtain, the greater your responsibility, and too much privacy acquisition will not improve your accuracy. For example, if you steal my address book from my phone, you can guess what I want to buy in **?

Don't talk nonsense. At present, if the user information publicly available can be effectively integrated, it is enough to improve the accuracy of mobile precision advertising by two or three orders of magnitude. Don't go down to the level of stealing private information.

Ahem, I've been working on this topic lately, and I hope you will share it with you. Especially for all kinds of advertisers who have done advertising, welcome to talk about their experience and lessons in private messages. Peer exchanges are also welcome.

7. Browsing records and app usage records. This is similar to the PC Internet, which guesses the type of user through the user's browsing behavior on the mobile phone, and recommends the user's needs after establishing a model. On the mobile Internet, the use of apps is not interoperable, and there is no cookie record similar to that of a PC, so the effect is not as obvious as that of the PC.

This needs to depend on the development trend of user behavior, if the APP weakens HTM5 in the future, or the APP has a cookie-like interoperability technology, it will be very conducive to the accurate push of mobile advertising.

2.Of course, there is also the push advertisement of the circle of friends;

Internet precision advertising skills.

1. Accurately locate the time vertical, region, crowd, etc.

And push ads to target users accurately. Accurate advertising can spread advertising information to every corner of the Internet 24 hours without interruption. As long as you have access to the internet, anyone can view the ad content anywhere. This is beyond the reach of traditional **.

2.It's interactive.

Interactivity is the biggest advantage of the network, which is different from the traditional one-way information dissemination, but interactive information dissemination. Through the link, users can get more and more detailed information from the relevant ** of the factory owner with just a click of the mouse, which further narrows the distance between users and enterprises and brands.

3.Low cost and short cycle.

Precision advertising has a short production cycle, and even if it is launched in a short period of time, it can be quickly produced according to customer needs, while traditional advertising has a high production cost and a fixed delivery cycle. Advertising on the Internet can change the advertising content in a timely manner according to the needs of customers. This makes it possible to implement and promote changes to business decisions in a timely manner.

4.Reproducibility and searchability.

Precision advertising can perfectly combine text and **, allowing users to actively search and repeat**. In contrast, TV advertising makes the audience passively accept the advertising content. If you miss the ad break, you won't be able to get more ad information.

In addition, it is obvious that the search for a flat face ad is more time-consuming and laborious than that for a precise ad.