How to implement the marketing strategy and how to formulate the marketing strategy?

How do you develop a marketing strategy? For example, if I have a health supplement that boosts immunity, how can I tap into this market? Where to start?

Let's start with how to develop a marketing strategy

1. Determine marketing goals and objectives.

2. Policy and macro analysis.

3. Market (consumer) investigation and analysis.

4. Competitor investigation and analysis.

5. Formulate marketing policies and guidelines.

6. Sales policy and strategy.

7. Pricing. 8. Service strategy.

9. Advertising strategy.

10. Public relations strategy.

11. Strategy.

12. Cost budget.

How to develop this market for health products that improve immunity? Where to start?

First of all, let's talk about the principle of opening up the market:

1. Start with the area you want to develop, whether the consumption potential of the region is large (this is the basis of your health care product pricing, if the manufacturer has set the price, then you have to deduce whether this ** is suitable for this market consumption).

3. The strength of your own company (how the company's capital operates and how much help it can give you in business development).

4. Their own role (to be a manufacturer, a businessman, a service provider or others, the direction of business development and profit rebates are different for different roles).

What are the next steps?

1. Find customers, through what channels can customers know you (generally looking for the other party's office).

2. Perseverance, after finding it, it is possible that it will not be accepted, and it may be perfunctory, but you must know how to track it.

4. Willing to spend money and expand Yinhao Mountain is the communication between people, for example: in Jiangsu, you send cigarettes (Su Yan, Zhonghua), and eat (Moutai, famous rice wine), this is how you please the key people.

5. The cooperation between men and women is generally a girl to a customer boy, a boy to a customer girl, and moreover, there are many people who are brave and courageous, and to a certain extent, it also shows the strength of the company.

6. Understand that the price of bending should not be reported as a "dead price" (leaving room for improvement), but not at a "sky-high price", which you must fully grasp the market trend to do.

In general, if you are a retailer or a merchant, then it is recommended that you run more of the following businesses:

1. Pharmacy. 2. Hospitals.

3. Supermarket. 4. Department stores.

An effective marketing strategy is the unity of pertinence and efficiency, the unity of the depth, height and foresight of market cognition, which is suitable for specific enterprises, suitable for market expansion and customer maintenance, and can solve market problems and achieve annual performance goals.

An excellent marketing strategy is the evaluation and pull of the energy of the enterprise, the mobilization and setting of the company's resources, and the in-depth grasp and ultimate guidance of the company's marketing goals.

An excellent marketing strategy is tempered.

01 Any good marketing strategy is first based on research and analysis and argumentation.

Without investigation, there is no voice. Without careful investigation and analysis of the development of specific enterprise marketing activities, it is impossible to find the entry point for the formulation of marketing strategies.

So what to investigate? What to analyze? What to assess?

What needs to be investigated, of course, is the space and opportunities that exist in the market.

What needs to be analyzed, of course, is what the company has done well.

What needs to be assessed is, of course, market changes and consumption trends.

The market space faced by enterprises is usually manifested as the market space that is important to the enterprise, the market space with potential, and the blank market space.

The important market space is those market areas with large sales volumes.

The market space with potential is those market areas that have a certain potential and have not yet been vigorously promoted.

The blank market space is the market area where there are no customers and have not yet done the market expansion.

1. Regional positioning.

Regional positioning refers to the market area that enterprises should establish for the product to enter when carrying out marketing strategies, that is, to determine whether the product enters the international market, the national market, or in a certain market or a certain place. Only by identifying their own market will the company's marketing plan be successful.

2. Class positioning.

Every society contains many social strata, different strata have different consumption characteristics and consumer needs, what class is the company's products for, is the problem that enterprises should consider when choosing the target market.

According to different criteria, people in society can be divided into different classes, such as according to knowledge, there are high-knowledge class, middle-knowledge class and low-knowledge class. To carry out class positioning, it is necessary to firmly grasp the characteristics of the needs of a certain class and meet their needs from all levels of marketing.

3. Career orientation.

Career orientation refers to the people in what profession the company should consider when formulating its marketing strategy. It is very obvious to sell feed to farmers and farmers, and stationery to students, but it is often the positioning that is not obvious and not easy to detect.

When positioning in the market, we must have a pair of eyes that are good at discovering and discovering the blind spots of competitors in time, so that we can obtain huge gains in the field of positioning.

4. Personality positioning.

Personality positioning is to consider how to sell the company's products to those with special personalities. At this time, you can achieve the best marketing effect by selecting a group of people with the same personality as your own positioning target and implementing a marketing strategy based on their hobbies.

5. Age positioning.

When developing a marketing strategy, businesses also need to consider the age of the people they are selling. People of different ages have their own different needs and characteristics, and only by fully considering these characteristics and meeting different consumer requirements can we win consumers. For example, for baby products, the marketing strategy should be developed for the mother, because the baby products are mostly purchased by the mother.

principles

1. Positioning according to specific product characteristics.

Many of the factors that make up the intrinsic characteristics of a product can be used as principles on which the market positioning is based. Such as the ingredients, materials, quality, etc.

2. Positioning according to specific use occasions and uses.

Finding a new use for an old product is a great way to create a new market niche for that product.

3. Positioning according to the interests of customers.

The benefits that the product provides to the customer are the most tangible for the customer to experience, and can also be used as the basis for positioning.

4. Positioning according to the type of user.

Companies often try to target their products to a specific type of user in order to create the right image based on the perceptions of those customers.

Shanghai planning companies include advertising planning, marketing planning, real estate planning, etc. There is an important link in marketing planning, that is, marketing strategy planning. With the further development of the market economy, the frequent exchanges of world commerce and culture, the modern market economy environment has become more and more complex, more and more interests are intertwined, and a large number of business opportunities and challenges coexist.

Shanghai Planning Company briefly analyzed the formulation of marketing strategy planning.

Marketing strategy planning is the macro planning of the strategic development direction, strategic development objectives, strategic priorities and core competitiveness of enterprises, including the planning of marketing strategic objectives, the planning of marketing strategic priorities, and the planning of marketing strategy implementation. The planning of marketing strategic objectives refers to the analysis of the internal and external environment of the enterprise, the external opportunities and threats and the internal advantages and disadvantages of the comprehensive comparison, Lishan to answer the advantages, reduce the disadvantages, grasp the opportunities, avoid risks, and then choose the appropriate enterprise marketing strategy model. The planning of marketing strategy focuses on the enterprise according to the determined marketing strategy objectives, combined with the advantages of the enterprise, to determine the marketing strategy focus of the enterprise, and constantly strive to make it the core competitiveness of the enterprise.

The mu only including planning for the implementation of enterprise strategy is divided into three stages: short-term, medium-term and long-term.

The formulation of marketing strategy planning includes five links, namely market research, market segmentation, market optimization, market positioning, and the development of marketing strategy portfolio on the basis of these. First of all, market research refers to the analysis of consumers' consumption needs, competitors or competing products through market research and research; Secondly, market segmentation and market optimization are linked, market segmentation will be different types of market into a number of customer groups, market optimization link is selected from the most suitable market for the company's operation as the target market; Third, market positioning refers to the establishment of a brand image, product image or corporate image that conforms to the minds of consumers; Fourth, the marketing strategy mix includes product strategy, product strategy, channel strategy and strategy, of course, the corresponding planning combination includes brand planning, product planning, planning, planning, advertising planning, public relations planning, service planning, etc.

Shanghai Planning Company believes that when formulating marketing strategy planning, it is necessary to strictly analyze the market situation, analyze the inner needs of consumers, and compare the advantages and disadvantages of the internal and external environment of the enterprise. In addition, the formulation of marketing strategy planning needs to be thought from different angles, Shanghai Planning Company pointed out that the importance of marketing strategy planning in the development of enterprises at the same time, but also the importance of marketing strategy planning in the implementation of marketing strategy. Only by formulating an excellent marketing strategy can we better reflect the strength of the enterprise.