How to send a press release, and what are the ways to publish an online press release

Generally speaking, it can be divided into two categories, one is spontaneous and the other is dropshipped. Spontaneous requirements are high, the content should be authentic and reliable, and whether sensitive content is involved. Ordinary people do not have the right to publish news, and ordinary people can publish news that they think is news on the forum in the form of forum posts; It is then included by online journalists, and finally becomes news in the form of news on the news**.

In general, it is divided into two categories, one is spontaneous and the other is on behalf of others, which has higher requirements for spontaneity, and the content must be true and reliable, and whether it can involve sensitive content.

Ordinary people do not have the permission to publish news.

Ordinary people can post what they think is news in the form of forum posts;

Then it is collected by the network reporter, and finally it becomes news in the form of news **, you can publish your news content or**, publish it to**, this case, the effect of achieving news is also very small!

You can also find news to send on behalf of you!!

One-stop self-service press release system:

Engaged in network promotion work, often need to release press releases, so for those who are not familiar with the press release release process and channels, it will be confusing.

1. Methods and channels for issuing press releases.

1. Hold a press conference. Invite reporters to the scene for news gathering and editing, of course, if you don't have this ** resource, you also need a marketing company like Pony Zhitu to help invite.

2. Cooperate with public relations service agencies. From the perspective of the enterprise, the public relations company is more professional in public relations communication services, and the resources and service processes are readily available. The public relations company compiles a press release by mining the news points of the enterprise, and then publishes it to the major cities across the country through the resources of Pony Knowledge.

3. Establish the best relationship through the enterprise independently. Large enterprises generally have their own brand department or marketing department or planning department, and there is a media manager in the team to engage in ** relationship, if the company has important news, it will be released through the Pony Knowledge. The advantages of this method are that it is relatively direct and fast, the cost is small, the work is difficult, the pony knows the way to a large range, and the number of publications is high, and the success rate is high.

2. Frequency of press releases.

The question of how often press releases are issued is something that most companies don't think about, how many press releases should I put in. In the author's experience, there is no need for a lot of press releases, the key is quality, and a good manuscript is better than ten junk manuscripts. Generally speaking, in daily promotion, it is enough to maintain the amount of one press release a week, and you can increase 1-3 articles when encountering new product promotion, ** promotion, marketing activities and other events, which is not too much.

3. The process of issuing a press release.

1. Reach cooperation.

2. Confirm the manuscript.

3. Release.

4. Summary analysis.

Press release distribution is a marketing method that uses news to promote a business. Press release issuance: In marketing activities, the effective and comprehensive use of news reporting communication means to create the best communication effectiveness. The press release interprets the corporate culture, brand connotation, product mechanism, and benefit commitment from multiple angles and levels through the form and method of news, with the help of Pony Zhitu marketing agency, disseminates industry information, leads consumer fashion, and guides purchase decisions.

This model is very conducive to guiding market consumption, quickly improving the popularity of products in a short period of time, and shaping the reputation and credibility of the brand.

Lai Media Network gives me the feeling that it is okay, **cheap, the background operation is also very simple and convenient, and ** there are many resources.

So easy, prepare your article, find a news publishing platform, and then recharge, you can publish it, and you can see the connection in 1 day. As for the release process, I won't say much, it's a bit of a network-based metropolis.

There are three forms of online publishingi.e. official news, the web, and self.

Official**It is the official media such as People's **, Xinhuanet, China** and CCTV. The official media publishes news mainly through contributions, media and reporter docking and other methods, **In the three categories**, the official media** is the most expensive, around 30 3000 yuan, of course, each has its own **, I personally don't know how much others**.

Since**Everyone should be familiar with this, since the threshold is low, you can publish it by registering an account, and you can also find channel people to push it like official media and online media.

It's relatively simple, find a platform, and Tou Tao Media can send a lot of platforms.

It is recommended to use a self-service news release platform to operate, and the specific process is as follows:

Prepare a press release.

Find the right news platform.

Upload manuscripts and typeset them through the self-service publishing background.

Select the ** that needs to be published.

Just submit it for publication.

Isn't the self-service publishing platform fragrant? Compared with other self-service publishing platforms in the same industry, the number of ** resources of the media box is larger, and the industry coverage is wider.

Summary. 1. Contact **** to submit the manuscript yourself.

For example, portals (mainly Sina, NetEase, Sohu, Tencent, and Phoenix); Since ** (***, Baijiahao, Sohu, Chuangtoutiao, Toutiao, etc.); Forum post bar blog, at present, is mainly based on auxiliary publishing, and its effect is far less than the above channels 4 news APP mobile terminal (Tencent News APP, NetEase News APP, etc.) But it is difficult for ordinary people to publish manuscripts on these platforms, often sinking to the bottom of the sea, time-consuming and labor-intensive, so this kind of method is not very recommended.

How to send a press release, and what are the ways to publish an online press release

1. Contact **** to submit articles by yourself, such as portals **** (mainly Sina, NetEase, Sohu, Tencent, and Phoenix); Since ** (***, Baijiahao, Sohu, Chuangtoutiao, Toutiao, etc.); Forum post bar blog, at present, is mainly based on auxiliary publishing, and its effect is far less than the above channels 4 news APP mobile terminal (Tencent News APP, NetEase News APP, etc.) But it is difficult for ordinary people to publish manuscripts on these platforms, often sinking to the bottom of the sea, time-consuming and labor-intensive, so this kind of method is not very recommended.

1. Contact **** to submit articles by yourself, such as portals **** (mainly Sina, NetEase, Sohu, Tencent, and Phoenix); Since ** (***, Baijiahao, Sohu, Chuangtoutiao, Toutiao, etc.); Forum post bar blog, at present, is mainly based on auxiliary publishing, and its effect is far less than the above channels 4 news APP mobile terminal (Tencent News APP, NetEase News APP, etc.) But it is difficult for ordinary people to publish manuscripts on these platforms, often sinking to the bottom of the sea, time-consuming and labor-intensive, so this kind of method is not very recommended.

2. With the help of a third-party advertorial publishing platformWith the help of a third-party advertorial publishing platform, you can find some well-known and authoritative advertorial publishing institutions in the industry, and they generally launch some free advertorial publishing on the advertorial publishing platform**, you can find this kind of ** on it, and then publish the advertorial. It's also a great way to do it. Advertorial World:

Literal splitting, the meaning of the intermediary, brings together both the demand side and the demand side into one box. First of all, the promotion cost is low, and the news is published in NetEase, Xinhua, Sina, China, People's Daily Online, Phoenix, CCTV, Sohu, Tencent and other large portals, and secondly, the promotion scope is large, and you can see the information you promote from the whole country to the world. 3. Select**Submission Advertorial**Submission**Submission, pay attention to the rules of the published **platform, generally**There are requirements for the submitted manuscript, which requires not only the depth of the manuscript, but also the type of the manuscript that is consistent with the **type, and the manuscript cannot be with advertising colors, etc., there are quite a lot of restrictions, because in the process of advertorial submission, the content is not suitable, and the submission of a certain industry will be rejected, so you must choose a professional advertorial publishing platform. They can provide you with high-quality submission services.

I hope the above is helpful to you If you are satisfied with me, please give me a thumbs up

The dissemination of press releases is a better role for Lazai to have a round banquet.

1.Forums are available.

2.Blogs can be posted.

3.Self-send.

4.News ** can be posted.

Generally, advertorials are now mainly published in the news media Xiangzaoti. It is not only authoritative but also enhances the credibility of the corporate brand.

Summary. 1. Register from**, the four major portals have their own self**platform, you can register from** and then you can publish it for free, the process is not much to say here, there are many tutorials on the Internet. 2. Submission, if the quality of your manuscript is excellent and the content of the manuscript is strong enough, maybe people will submit your manuscript.

In short, if you have information about the content of your manuscript and your character, please try this method. 3. Use other network platforms to send your manuscripts, forums, post it, etc., go to some well-known free platforms, ** high volume, if your article can drive the interaction of the majority of netizens, maybe the network portal ** will incorporate your news. 4. Find a company that sends out press releases.

How do I publish a press release online?

1. Register from**, the four major portals have their own self**platform, you can register from** and then you can publish it for free, the process is not much to say here, there are many tutorials on the Internet. 2. Submission, if the quality of your manuscript is excellent and the content of the manuscript is strong enough, maybe people will submit your manuscript. In short, if you have information about the content of your manuscript and your character, please try this method.

3. Use other network platforms to send your manuscripts, forums, post it, etc., go to some well-known free platforms, ** high volume, if your article can drive the interaction of the majority of netizens, maybe the network portal ** will incorporate your news. 4. Find a company that sends out press releases.

Method StepsFor individuals, find a third-party platform and register accordingly, and prepare the information that needs to be published for publishing operations. How to publish information on the InternetThe information released by the enterprise or company generally requires multiple usernames and multiple ** to cooperate with the release, and at this time, you should find a publicity company to assist in publishing the news. How to publish information online, use personal experience and the real performance of customers to improve credibility and make netizens better accept information.

How to publish information on the Internet 4 Know, Tieba and other interactive platforms can be released from time to time according to their respective needs. How to post information online.

In the Internet + network era, the network has become the main channel for each enterprise to promote the brand image, more and more enterprises have their own ** delivery plan, some enterprises in order to get greater benefits, press releases to form a long-term plan, and even form a ** release strategy. However, if there is a shortage of how to do a good job in the release of press releases, the release can bring real benefits, which is a matter of the press release soft article release, and the implementation must be in place.

The issuance of press releases to enhance credibility cannot be omitted.

This is all based on customer needs, each industry has its own industry release platform, generally speaking, customers want to send to**can be sent** (does not violate the country's press release regulations), most of the ** can be published in cooperation with each**.

If you need a detailed answer, please chat privately.