Ladies and gentlemen, do you have a plan for alcohol marketing? 15

In the book "Click on China Planning" (there are two books in total), there are special wine planning cases, you can go to the library to borrow, and 2 of them are still relatively new, and they are all planning cases from the previous two years.

If you still have questions, you can contact me, I'm a third-year marketing major.

Hello, I am helping you to inquire about the relevant case and will reply to you immediately.

1. Improve the sales organization.

The establishment of a complete sales organization is conducive to the development of the company's sales work, and the corresponding marketing plan is formulated according to the company's product structure. To achieve the company's sales target, it is recommended that the company organize and build a full staffing establishment for the sales department as follows:

1. The company has a sales director, and the responsibilities of the sales director are:

Responsible for the establishment of the organization and the assessment of personnel.

Formulate the company's annual sales plan and arrange the work of the sales managers in each district. According to the sales of the company's products at different stages, formulate different sales plans, strive to achieve the annual sales target tasks, and be responsible for the general manager of the company.

2. The company has three sales managers, with the development of the company, the continuous enrichment of the product structure, three sales managers, can be respectively three department sales managers, three branch heads, for the company's development and growth of the backbone of the reserve, sales manager responsibilities and Wang:

Assist the marketing director to formulate the company's annual sales tasks in each area, formulate and subdivide.

According to the sales plan, develop and improve the distribution network, directly implement the company's various sales models, and give positive feedback to the company, and constantly adjust and improve.

According to the network development plan, the staffing is reasonably carried out, and the subordinate personnel of the sales department are directly recruited. Lead the sales team to actively complete the sales tasks assigned by the company.

Assist the director in the sales tasks and daily assessment of subordinate personnel.

Responsible for the implementation of the company's various sales policies and activities.

Summarize market information and submit product improvement or customer management suggestions. Participate in major sales negotiations and contract signing; Directly manage key accounts and assist the marketing department to conduct sales training for customers. Organize the establishment and improvement of customer files.

Instruct sales staff to actively develop new customers in the region, and assist local customers in product distribution and sales training activities.

Often able to travel to various places, supervise and inspect, guide to improve the sales level of salesmen in various regions, and put forward improvement plans.

Organize regular meetings every week, and organize business and training meetings of the sales team of the headquarters.

3. It is recommended that the company assign three sales representatives to each sales manager, a total of nine, and the responsibilities of the sales representative are: Responsible for the sales manager. Undertake the company's comprehensive expansion of the regional market under the jurisdiction, organize the implementation of marketing and promotion plans, and complete the regional sales target.

The management of sales channels and customers, and should conscientiously implement the company's rules and regulations, according to the regional annual sales target to develop the corresponding implementation plan.

Responsible for business negotiations and signing contracts and agreements in the region;

According to the content of the sales contract agreement and the execution of the situation, timely payment;

Estimate the market demand for the product and make a plan;

Assist customers to carry out product training and implement various first-class activities of the company.

Actively carry out various market research activities, and be able to understand the company's sales model and sales policy.

In the liquor market, with the intensification of competition, enterprises have higher requirements for liquor marketers, how to achieve the ability to upgrade, concept upgrade, method upgrade on the existing basis, is a practical problem that every marketer should pay attention to. The author puts forward six suggestions for reference.

1. Be good at learning.

With the rapid development of the information society, the ability to control information has become an important aspect of restricting the personal ability of marketers, and learning is the fundamental way to improve this ability. Because learning ability itself is an important embodiment of personal ability, it includes learning motivation, learning ability and learning perseverance. Only when a person has strong learning motivation, efficient learning ability, and lasting learning perseverance can he become a "learner", adapt to the complex market environment, and take a step forward on the ladder of success.

1. Develop the habit of taking notes at any time, and try to record as much information and knowledge as you see that you think is useful, so that you can refer to it frequently;

2. Through newspapers, television, and even advertisements on the streets, corporate news, and event leaflets, you can understand the information of alcohol and grasp the market dynamics;

3. Use the positive and negative learning method to focus on learning marketing monographs and improve the theoretical level; (Positive and negative learning method: the first time, first affirm that all the ideas in the book are correct and give a list; The second time all the ideas in the book are denied and given arguments, and the third time, the positive and negative points are combined to fully understand the ideas in the book. ）

4. Improve yourself by summarizing and learning from your own and others' experiences and lessons, and never tolerate failure and easy patronage;

5 Be mindful of learning everywhere. A good marketing representative doesn't have to be someone with a high degree of education. It does not matter how high a person's level of education is, what matters is the level of understanding, and understanding comes from regular observation, thinking, and summarizing.

As long as you pay attention, knowledge and information will continue to flow, and your ability will gradually accumulate.

You can go to a professional platform "Creative Weibo Official Website" to directly see how others are marketing in it.

You can go in.

What wine? Liquor? Wine? Beer?

Network marketing should be taken seriously.