How to successfully achieve terminal dynamic sales? How does sales develop end customers?

Guangdong Shelf Factory will make an analysis of the reasons for this problem.

Differentiated positioning directly affects consumers' purchase decisions. Small and medium-sized enterprises should learn to scientifically and reasonably formulate the differentiated positioning of their own brands. We should be good at finding and exploring brand advantages, intuitively transmit our own advantages to consumers in the first time, and lock in the hearts of consumers.

It is necessary to clarify the longboard of the enterprise, find the distinctive places of the enterprise, tap the real needs of consumers, and stimulate the potential purchase desire of consumers.

Product differentiation is not equal to the real market success, in order to quickly occupy the market, share a larger market space, it is necessary to reasonably carry out brand positioning, so that the enterprise thinks that the product advantage becomes the product advantage recognized by consumers, and the product through the brand shaping, the enterprise product concept and the consumer's inner cognition of the docking. Only in this way can we avoid competitors in the market competition, quickly attract consumers' attention at the terminal, and promote the final terminal purchase decision.

Strategic product promotion to meet the different needs of the population. In addition to differentiated brand positioning, SMEs should also carry out reasonable product strategy to attract a wider range of target groups and meet the needs of more consumer groups. Product promotion is the terminal extension of the company's brand concept, so that consumers can actually feel the differentiated concept and value of the brand, continuously strengthen the brand loyalty of consumers, and form a continuous purchase effect.

Therefore, the relationship between the success of the first business and dynamic sales should not be generalized. The brands are different, the manufacturers' dynamic marketing strategies are different, and the requirements for talents are different, so the role of the merchant is different, and the relationship between the merchant and the dynamic marketing is also different. But one thing is for sure, whether it is an international brand or a local part of the brand, the first business still has to carry out dynamic sales, but one is based on the manufacturer's brand strategy, and the other is required to coordinate more with the terminal and manufacturers, and the first business needs more subjective initiative.

1. Find customers online.

You can add a variety of industry groups and stickers, and first release the popular models that the company has to attract customers to add you.

2. Develop end customers through exhibitions.

A lot of sales at the beginning of the introduction may be through the ** to open up the acres of new users, in fact, this is relatively low efficiency, but also easy to cause disgust, now open the line of the end customers the best and easiest way to gain trust is the exhibition, sales must participate in more exhibitions, more to run outside, business is run out.

Tips

1. Be good at using comparison, before talking to customers, you must first find out a few chips that can be compared with the pure products you intend to sell, keep in mind the defects of those chips, and talk about it from time to time when negotiating, and set off the advantages of this product in your own hands, this method can be said to be tried and tested.

2. Exercise your eyes, you read that right, the purpose is not to make you more beautiful or more handsome, of course there is this effect, but the most important thing is that the eyes must be firm, when negotiating, the eyes can not dodge, to let the other party feel your strong magnetic field, a good sales is definitely not the kind of sales that beg customers to buy things, when the aura of both sides is equal, it is easier to make a deal.

3. Observe words and looks, empathize, think about what the customer thinks, before speaking, you must think about whether this sentence is helpful to him, don't be confused as a whole, review the order in time after the transaction, and reflect on which link has gone wrong in time if there is no transaction.

Answer 1, strong professional knowledgeNo matter what you sell, you must know more about the product you sell than ordinary people, which is your professional knowledge. For example, if you sell electrical appliances, others only know what this thing is and what it is for. But you can accurately say its benefits, such as the air conditioner, this air conditioner is quieter, power saving, and then why it is so power-saving to tell the reason.

When the consumer sees that you are so professional, he will definitely trust this product even more. So your expertise must be strong, that's the point. Second, strong communication skills in addition to strong professional knowledge, your communication skills also need to be strong, you have to clearly understand the needs of consumers, if consumers have some problems about the product, then you have to communicate in a timely manner, to help consumers answer questions.

There is also the fact that most people don't know much about some of the more professional terms, and as a result, you come up with a lot of professional terms when you introduce them, which will make consumers scratch their heads. Therefore, when communicating with consumers, try to accept this product in more down-to-earth words, so that consumers can be more easily brought in. Third, the service attitude is good, and sales will definitely encounter a lot of problems, one of which is to encounter difficulties from consumers.

There are many sales, and once they are troubled by consumers, they will be ruthless and will turn back. As a salesman, if you encounter difficulties from consumers, you can greet them with a smile, if you have this attitude, I believe that many consumers will definitely leave a good impression on you. There are also people who look at people with colored glasses, and when they see a well-dressed person, they will introduce it, and when they see a poorly dressed person, they will be indifferent, which is definitely not good.

No matter what the identity of the other party is, they are all our customers, and they must be treated with courtesy.

Okay, thank you.

Tips to increase terminal sales.

In the final analysis, the impact on the performance of the product in the market can be summarized into two aspects: first: brand pull; 2: channel thrust;

The brand pull is easy to understand; explain the influence of the brand itself in that market; Including recognition, reputation, and the fit of the brand's own positioning in the market is also a major factor. The success of brand rally is a long-term and sustainable work, and there should be three-dimensional publicity and promotion on the air and ground;

As a front-line market personnel, the core of improving product sales is to build channel thrust, in other words, to establish terminal advantages; The so-called terminal advantages can be understood from the following: distribution rate ** system terminal layout ** customer maintenance ** activities.

There are differences in the local market, and the idea is mainly like this, and the specific operation methods are based on the individual;

There are many factors that affect terminal sales, from sales policies to first-class methods, from pricing to terminal selection. In the case of product formation, to find the reason for the slow dynamic sales, we need to find from the selection of the target group, the vivid terminal and the pricing mechanism, and explore the joint force of marketing and sales can definitely speed up the dynamic sales. For example, tell us as much as possible about the difference between competing products and the benefits of purchases!

The terminal is the link where the product enters the market and finally reaches the hands of farmers. In the agricultural materials industry, there is no doubt that the farm store is the terminal of fertilizer. How to do a good job in terminal sales, the following is my simple opinion:

1.The image of the store is created, and the customer's vision is improved.

Whether it is a farm store or a township-level outlet. The image of the store is the most overlooked, but it is also one of the more important links. The image of the store first gives people the first impression of being formal, tidy and orderly.

Acquaintance, a new customer comes to your door to buy fertilizer, the counter is dusty, the fertilizer is messy and old, how will the customer feel? Secondly, the types of fertilizers do not have to be many, but the quantity must not be too small. Too little fertilizer will make customers indirectly think that your business is sluggish, and it is necessary to create some "false impressions" if necessary.

2.Maintain a flexible sales system and maintain a customer network.

I am usually in the market, and I often see some secondary outlets that are too rigid in thinking. For a package of pesticides of a few yuan, customers do not give an inch. In daily sales, it is necessary to take out part of the profits to give back to customers and grasp the psychology of farmers.

Maintaining a network of new and existing customers flexibly is an issue that Tier 2 must now take seriously.

3.Change your thinking and do a good job in after-sales service.

Many second-tier traders generally believe that their job is to sell their products and make a profit. And ignore the more important thing: after-sales service.

I am a second-level merchant in the Gaotang market, he has a broad idea, and he will write down the customer** and address one by one after selling fat. After that, they go into the fields every day. The bicycles were all broken, and the customers were very moved, and they expanded their network through such after-sales service maintenance.

4.Try to avoid selling on credit and get your marketing on track.

In recent years, the credit sales in the agricultural materials industry have become more and more serious, and a large number of stores that rely entirely on "credit sales" to sell fertilizer have appeared. As a result, many secondary merchants are struggling and have been greatly impacted.

How to avoid selling on credit?

First of all, the second-level merchants should investigate the credit of the farmers in their own markets, and there are only a few "Diao Min" in each village, and try to avoid cooperating with them.

Secondly, you can enjoy the discount method through cash purchase fertilizer, and the discount range should not be too small.

The above is some of my experience as a promoter in the work, to do a good job in terminal sales, not only rely on these existing aspects, but also because we have to invest 100% enthusiasm and sweat!