How to increase hotel business quota, how to increase hotel room sales

1. Featured marketing.

The development of special features should be in line with the actual situation of the hotel.

Each hotel has its own characteristics, some have good geographical location, some have good service facilities, and some have distinctive services, which requires marketing personnel to analyze the characteristics of the hotel through the market examination room to promote clear positioning.

Second, advertising sales are crucial to the promotion of the hotel's latest events.

The hotel has to face different solar terms and festivals at different times to make different activities, which requires the support of advertising, for small and medium-sized hotels, the advertising cost is too high to bear, so the advertising should be released according to the characteristics of the advertisement, for example, the hotel launches room offers, this kind of advertising is faced with a specific local audience, in this case, you can choose the foyer banner publicity, online **, for the old customers to implement fax notices and other ways. This saves money and allows guests to get information when they need it. If the hotel launches catering activities, due to the wide audience of catering, you can choose newspaper advertising, which must have a large circulation, so the use of advertising must be selected according to the audience of advertising, and there is another point, since you want to advertise, you should ensure that the content of the advertisement to be promoted is not comparable with the industry.

3. Online**.

The prospects for online ** are vast. For example, he provides a platform for the majority of hoteliers to communicate, which can broaden their horizons and is a rare learning platform. Hoteliers can always tell everyone about the latest offers and activities of their hotels on the Internet.

Fourth, public relations** is an important means of hotel new customer development.

How to do a good job in public relations, my personal point of view is to be a person first and then do things, of course, this requires the strong support of the hotel, such as banquet customers, business expenses, etc., because public relations is the key to success, the hotel often only requires marketing personnel to run more than Dora, in fact, I think the responsibility of public relations personnel is to maintain contact with customers, listen to the opinions of guests, and deepen the relationship with customers. I don't ask marketers to go to customers and always talk about business, I only care about whether the relationship between marketers and customers is harmonious. You may not see the benefits in a short time, but as long as you persevere, you will definitely have good gains.

"Hospitality education first".

Gain control over room reservations and sales.

Course Benefits. Learn about the five channels for making room reservations.

Familiarize yourself with the eight factors that affect room availability.

Learn how to make effective room reservations.

Learn how to effectively control sales and improve hotel performance.

Course outline. 1. Selection of booking channels.

1. Central reservation system.

2. Global distribution system.

3. A number of sales organizations.

4. Direct booking at the hotel.

5. Internet booking.

2. Revenue management strategies in room reservations.

1. Grasp the factors that affect the availability of guest rooms.

2. Correctly understand revenue management.

3. The specific application of revenue management strategy.

4. Trend of future development - computer software modeling and analysis.

3. Effective sales of guest rooms at the hotel reception.

1. Start with a cordial greeting.

2. Sales skills.

3. Alleviate the waiting time of guests.

4. Meet the special requirements of guests for the room.

This question is too wide!! I can tell, but you don't! It really didn't make me feel the urge to type a few more words!!

If there is a festival, a big promotion activity will be held. Good service attitude. There are signature dishes. The dishes are genuine.

Buying taro to make something delicious will naturally increase the number of customers.

Hi Peanut Hotel consultant for you to answer:

Statistical analysis of existing visitor sources: FIT Customers, Intermediary Agreements, Memberships, Conferences, Tourism, OTAs, etc.

Individual guests, a guest walks into a hotel under the premise of psychological expectations, only needs 120 seconds, and the hotel staff has a simple communication of less than 3 sentences, you can basically determine whether to stay in this hotel, which is called we never have a second chance to give the guest the first impression.

So: Is your lobby clean? Are the items neatly arranged?

Do you have a greeting and a smile at the front desk? Does each of the staff members smile when they face the guests? Is there any training on the specifications and systems for visiting the room?

Can you tell guests about the pros and cons of the hotel accurately, completely and honestly?

Intermediaries, most of the guests who book rooms through the Internet are business travelers, who have a budget for their own check-in methods and expenses, have basic planning for the itinerary, and have their own requirements and cognition of the hotel, which is also a type of customer with a high complaint rate.

How many of the top 10 intermediaries in the country have you opened? Do you communicate with all the house control on a regular basis? Have you eaten with the regional manager? What do they look like? Do you respond to online reviews on a regular basis? Have you communicated with a guest with a bad review? Do you collect guest comments on a regular basis?

Agreement, this is purely a matter of hotel sales.

How long has the hotel agreement source profile been established? How often is it updated? Is there a business district of one kilometer, three kilometers, and five kilometers?

Did you paddle and run? How long ago did you run? High-yield buildings in**?

Don't say you don't have a company around! Aren't there relatives in the commissary opened by a couple from another place next to your intersection? Came to sleep**?

Sleep in your house? Where did you sleep when you didn't sleep?

Members, members have a high awareness of the brand, the chain hotel under the same brand is often the first choice, what you need to do is to try to meet the brand implementation standards contained in the corporate culture, this is nothing to say, just look at how many points can be scored in the quality inspection within the hotel group.

The key to the meeting lies in the collection and sorting of information, and at the same time combined with the hotel business cycle and previous market conditions to make predictions, since he understands, I will not say much.

Tourism, combined with the operation of the agreement source and the conference source.

I emphasize one point: the geographical location of the hotel has nothing to do with whether there is a tourist source, but the rebate of the travel agency has a direct relationship, you do not have a tourist source is definitely not because you are far away from the scenic spot, but because you do not have more rebates and commissions as compensation in the case of a long distance, or you do not strive for this compensation for your partner, the vast majority of economic hotels are waiting for death when facing this kind of problem.

OTA, master a formula: "transaction volume = traffic x conversion rate x customer unit price"; This trading formula can be said to be a tool that is being applied by major OTA platforms. For the hotel industry, whether it's Ctrip, Meituan or Fliggy, they are essentially running this trading formula.

Then increase the traffic and increase the conversion rate, and the transaction volume will naturally increase.

Innovation, continuous innovation. Retain old customers with high-quality service quality, and attract new customers with new service items. On the other hand, it is marketing, and it is marketing in the air and on the ground.

To find the reason for the poor business in time, and then observe other similar hotels, they have what you also have, they didn't expect you to do it, now this generation is fast fish eat slow fish, understand the scope more, relatively speaking, the turnover will gradually increase.

What type of hotel does it operate in?