What is the meaning of Zou Taofen of Joint Books

In China's modern and modern cultural circles, the prestigious Joint Publishing House (Life, New Knowledge, and Reading Press) is closely linked to the name of its organizer, Zou Taofen. The elegy he wrote, "Love the people, serve the people sincerely, do your best, and die" is the best summary of Zou Taofen's lifelong struggle.

In 1926, under extremely difficult circumstances, Mr. Tao Fen took over the "Life" weekly and started empty-handed. There is no manuscript fee, and the sales are very small, there is only one "light pole", and often the whole article is handled by him alone. At a time when the country was in crisis, the "Life" weekly and the Life Bookstore under the leadership of Tao Fen became the clarion call for anti-Japanese salvation and the banner of progressive culture.

In that era of distress and turmoil, seizure, banning, imprisonment, exile, and siege, from "Life" Weekly to "Life", "Eternal Life", "Life Star Journal", "Life**", "Public Life", a journal was banned, it was republished under a different name, and the more frustrated it became, the more courageous it became, and it was endless.

Since the beginning of "Life" Weekly, Zou Taofen has clearly put forward the concept of "life, whose life?" the life of the masses". The principle he put forward for running the journal is to use "keen vision, deep attention, and sincere sympathy" to study what kind of spiritual food is needed by the general public.

In 1996, Joint Publishing Co., Ltd. and Hong Kong Sanlian jointly established Beijing Sanlian Wild Limbs Stupid Taofen Bookstore (formerly known as Beijing Sanlian Taofen Book Center).

In the first one to two years after the bookstore was founded, its income and expenditure were basically the same, but it was a loss for the next 10 years or so. In 2009, the loss has reached 22.86 million yuan, in addition to its own survival is unsustainable, and at the same time it has also affected the profits of Beijing Sanlian Bookstore (Publishing House).

In mid-2009, China Publishing Group Corporation was preparing to go public as a whole, and Beijing Sanlian Taofen Book Center was packaged as a listed company as part of Beijing Sanlian Bookstore. According to the needs of listing, in 2010, Beijing Sanlian Taofen Book Center was restructured, and after the withdrawal of Hong Kong Sanlian Hunger Mountain, Sanlian Bookstore became the exclusive holding of the shares, and the name of the store was also changed to Beijing Sanlian Taofen Bookstore.

After the restructuring, the bookstore is managed by a modern enterprise, and at the same time, the bookstore rents out the second floor, so that it has a net profit of hundreds of thousands of yuan per month.

In 2011, the bookstore turned a profit.

According to the public data of the "Venture Capital Times", in 2011, the annual sales of Sanlian Taofen Bookstore reached 11 million yuan, a year-on-year increase, of which the first sales were 120,000 yuan, an increase of 130%.

Environmental features: tranquil.

One of the "must-visit" bookstores for cultural people in Beijing. Books are "unique", and you can find "many types that are not available in bookstores outside"; The vision is also "unique" and "not so strong commercial flavor". The shop is usually "quieter"...

Over the years, the bookstore has adhered to the pursuit of meticulous operation, strict attention to variety, emphasizing culture, creating social and economic benefits, and forming a unique and culturally significant character in the book industry.

The Philharmonic Record Hall is a place where classic audiophiles in Beijing often gather. The vinyl records of the recent revival are numerous and fascinating.

The café's novel decoration and warm atmosphere are organically integrated with the bookstore, and it has become an elegant gathering place for the intellectual and cultural classes in Beijing.

The bookstore is one of the 100 stores of the National Art Consortium and an important sales store of books from the National Social Science Publishing House. Holding various academic and cultural activities has also become a cultural landscape in Beijing. In 2008, it was awarded the "Excellent Commercial Characteristic Store" by the Beijing Federation of Commerce.

Business characteristics: 24 hours a day.

On the evening of April 18, 2014, Sanlian Taofen Bookstore officially opened its "non-closing bookstore".

Beijing Sanlian Taofen Bookstore is a large-scale cultural enterprise founded in 1996 by Xinzhi Sanlian Bookstore. It is a window for Joint Bookstore, which has a history of more than 70 years, to show readers in the new era. At present, the bookstore operates nearly 60,000 varieties of books from more than 500 publishing houses across the country, including 22 major categories and more than 200 sub-categories

Social Sciences, History, Philosophy, Literature, Ethnology, Sociology, Cultural Anthropology, Tibetology, Biography, Language Learning, Dictionaries, Science and Humanities, Education, Business Administration, Finance, Life Proposals, Parent-Child House, Art and Art, Drama, **, Triptych Books, etc.