What was your idea for starting a business?

It is not difficult to find entrepreneurial projects with health as the selling point, for example, traditional soil-grown plants have begun to launch a kind of hydroponic flowers that do not need soil and can be watered for a long time because of the fact that traditional soil-grown plants have more soil and are relatively troublesome to care for; Another example is because broilers are factory farmed and eat feed, so there are now ecological native chickens that are specially raised in the simulated wild; In addition, there are various types of healthcare industries, therapeutic restaurants, etc., which also stand out. Therefore, it is not difficult to see that there are many business opportunities in the green industry, and the market space is also large, but the threshold is not low. At the same time, due to the recent rise of the industry, the practitioners are uneven, the market is not standardized, and its scientific nature has been questioned, so that many health products have no room to be displayed.

Personality market. With the improvement of living standards, people have basically been satisfied in terms of food, clothing and use, and at this time, highlighting personality has become the mainstream of the current market. For example, many people, especially women, don't want to meet someone on the street wearing the same clothes and carrying the same bag as themselves.

When buying a mobile phone, you don't want to choose an "arcade machine" that everyone uses, and you have to buy yourself a good-looking "coat". Therefore, people's continuous pursuit of individuality has also promoted a huge business opportunity at present. Nowadays, many industries, because of the intensification of competition, the space for income is shrinking, and the space for honest traditional retail has been very limited.

So, how should entrepreneurs personalize? In other words, which industries are in line with the needs of the personalized market? Here, the concept of personalization is divided into two explanations.

One is the personalization of goods, which grasps the needs of consumers to flaunt their fashion personality and provide personalized goods or services. For example, mobile phone beauty, car beauty, etc., according to the needs of customers, let their mobile phones or cars full of personality; Another example is DIY products, such as DIY chocolate, DIY plants, etc., which turn traditional chocolate or plants into personalized products through DIY; In addition, there are industries such as personalized business cards, which provide the necessary technical support for personalized products, which are also good business opportunities in line with the personalized market. The other is store personalization.

For example, Starbucks, which emphasizes coffee culture, has won consumer recognition and personality through a cultural concept. It should be noted that personalized needs are based on the market, although they are different, they do not represent the individual needs of entrepreneurs, and entrepreneurs need to grasp the scale between personality and practicality. At the same time, because the popularity of personalized products is not long, entrepreneurs are required to maintain their nature at any time when purchasing and selling.

With the continuous improvement of national living standards, people's consumption needs are changing, and health consumption is becoming more and more important. From the hot sale of green food to the rise of fitness clubs and health restaurants, the message is that with the continuous improvement of domestic residents' health awareness, there are huge business opportunities in the health field.

Calm down first, analyze your actual situation, find a clear direction for yourself according to your own interests and market demand, and clarify the idea of starting a business and finding a project. In addition, from my analysis, it is not difficult to see that the market and space that can be tapped in the catering industry are very large. After all, the people take food as the sky, and the public's acceptance and consumption power in the area of food are also higher than those of other industries.

Most of the business opportunities above women are related to beauty, and even if there are new business opportunities, they will not have an impact on the original structure, such as from the perspective of women's consumption hotspots in recent decades, from clothing, makeup, beauty, plastic surgery, and color consultants all the way to the transition, but the emergence of new hot spots will not have an impact on the former, and even have complementary effects. It can be seen that this market is an infinitely expanding market, and for entrepreneurs, the test of later management ability is better than the judgment of early project selection. The business opportunities for children are mainly in food, clothing, housing and education.

For example, maternal and infant products, as well as various language training, vocational training, early childhood education and other fields, it is estimated that the education consumption of domestic residents alone exceeds 300 billion yuan per year.

When we have a direction, the most important thing is not to grasp the method first, but to clarify the goal first. I found that college graduates can be divided into two categories: one is to go to school with a clear goal, these people in the 4 years of school, in addition to normal learning, will also focus on their own goals to learn and improve, so, this kind of college students are particularly easy to use, as long as the willingness to work is high enough, can quickly become a first-class employee; There is also a type of people who have no goal after finishing college, and they go to school for the sake of going to school, and they don't know what they want to do when they come to the interview, but they just do whatever job they have, or they simply sit down and ask HR what job can you arrange for me?

100% of us will not use the second type of college students because the cost of training is too high. Therefore, I advise college students to find a goal for themselves as early as possible, and after entering the society, you can get on the right track at least two years earlier than others.

The method itself is not important, the method that exists in order to achieve the goal is the most important. For ordinary people, only when they have a strong will to achieve their goals, it is very easy to accept the methods given by others, and even find the methods themselves, so the premise of obtaining the right method is the existence of goals and willingness. Remind entrepreneurs that in the process of starting a business and getting rich, they can turn other people's excellent methods and methods learned by themselves through other ways into their own, suitable for their own entrepreneurship, and suitable for their own methods to achieve entrepreneurial goals.

Delivered supper (snacks) There are many local snack streets and food stalls, but the business hours are from afternoon to 9 pm, and you can't eat when it's late. After 9 o'clock in the evening, there are still people outside for entertainment, such as Internet cafes and tea houses (there are many local mahjong players). After investigation, although there are supper sellers in these places at night, they are mainly noodles and fried rice.

So I considered making my own snacks to deliver supper, and I am currently practicing making sushi, which has been well received by relatives and friends, and I plan to go to various Internet cafes and teahouses with simple snacks such as boiled corn on the cob. Make a business card and write down the information, so that repeat customers can order food.

Direction is the first important indicator of entrepreneurship and development, and that is what you are going to strive for. The direction is not the goal, the goal has an end, and the direction never has an end. For young people and entrepreneurs, direction is very important.

To put it a little harder, even if we are stupid ourselves, as long as we stick to the right direction and stick to it, we will achieve good results. With direction, goals are clearer and goals can be managed more effectively.

With the increasingly fierce competition, the era of low profits is quietly coming, and only cheap and high-quality goods can attract the attention of consumers. Under this demand, taking the route of parity and making small profits has become a favored way of operation for entrepreneurs. From the current situation, suitable entrepreneurial fields for using parity selling points include fast food, retail, e-commerce, leisure industry, etc.

In fact, doing business is more based on experience, and experience is not something that can be obtained by consulting, but more by figuring it out, I have a friend who owns a restaurant, and he makes money by moving to the next door next door at a loss, and he doesn't know why. The secret of making money, why should people tell you, isn't this teaching others to smash their own jobs, so when one day you can understand "why others want to give you the information that can make money", you are not far from success.

If you want to start a business, don't explore it yourself, this idea is correct.

The knowledge required by the industry, the market context, the cost of starting a business and the working capital, encourage young people to work in the relevant industry first, accumulate experience and market context, in the accumulation of entrepreneurial funds, it is recommended to invest in some, relatively long-term stable financial products can accelerate the accumulation of entrepreneurial funds.

First of all, the project and the funding. Once you have chosen an industry, you must design a clear implementation plan in advance, with clear steps. Next, you have a sum of money, it is better to have strong funds, you can only go to financing, the channel can be banks, friends.

The second is to form a team, which should be a sincere, hard-working, and common value orientation team.

Things are man-made, whether it is a small or micro or large enterprise, talent is the key, how to recognize people, select people, employment is the key to whether an enterprise can thrive and continue to grow, choose the right person and have to think about how to retain people, so that they are willing to share joys and sorrows with the enterprise. All of these require a fair environment for enterprises, respect for talents, clear rewards and punishments in management, and human care. When necessary, do not avoid the doctor, reward the kindness and spare no time, so that everyone in the team can see the dignity of fairness.

Entrepreneurship is actually a very complex thing, and everything you do when you start a business has a core essence in it. The essence of its core is "ability", and ability is reflected in "competitiveness". You are relatively young, I suggest that you go to work first to exercise your ability before thinking about starting a business.

I'm much older than you I've been thinking about this The first point is to examine the market and see if the market has potential. And then try to do it, don't invest yet, because you don't know how it actually works; No, change and investigate again.

1. Select an industry.

The trend is to follow the trend, which is the business opportunity. Where there are business opportunities, there is a priority core competitiveness, but don't blindly follow the trend. Why are many brands and platforms just short-lived?

It is likely to be the result of blindly following the trend. Moreover, the giant companies are strong, and it is not a problem to invest, burn money, rob people, and grab time; Many start-ups do not have strong capital support behind them, can they be sure of their long-term survival? The general environment is often difficult to change, so entrepreneurs must think carefully, is the industry you choose uphill or downhill?

Is it a sunrise industry or a sunset industry? After selecting the industry field you want to "settle in", select a few well-known companies and conduct a full range of data observations, speculating on their markets, products, performance, output ratio, etc. Our peers are our best learners.

2. Entrepreneurs must have lofty thoughts, good character, and a good attitude and a healthy psychology.

The road to entrepreneurship is difficult, it requires a lot of financial resources, manpower, material resources, time, perseverance, and unremitting efforts. Entrepreneurs need to have a sense of crisis, believe that they have the ability to deal with all complex interpersonal relationships, solve various problems, avoid various risks, share weal and woe with everyone, create wealth for the public, realize value, and contribute to social development.

3. Entrepreneurs should be systematic, programmed and automated.

The so-called systematization means that if you create this project, you can copy it to other ** businessmen and eat this cake together, so that it is easy to scale. Proceduralization means that the entire business process, you have to implement it on paper, recruit a promoter, and directly give him this "execution plan", and you can do it in a foolish way. Automation, very simple, get the whole process through, promotion, customer service, after-sales are arranged, each do its part, so that you can do other things, the whole money-making machine can still operate without you, to this extent, you will be very easy.

It is necessary to have a correct understanding of entrepreneurship, not to hope to get rich overnight, to maintain a good attitude, to inspect the market, and to examine the market demand.

Try to choose a career that you have a certain understanding or your preference for entrepreneurship, and choose the current development is better, and there are clear regulations to start a business.

You must understand the industry, plan to start a business, and be sure to position your company so that you can develop better.

First of all, it must be explained that starting a business is not the same as making money, if you want to make money, I advise you not to start a business. Statistics show that the vast majority of entrepreneurs (99%) lose money, and some (9%) do not make money or lose money, and only 1% make money. It is not easy to make money, but the probability of losing money is very large, and there are many people who will lose all their money in several lifetimes and pay off their debts.

So why start a business?

First, think that you are suitable to be an entrepreneur and be able to become the 1%. It is very good to have self-confidence, but every entrepreneur has put in great efforts and overcome a lot of challenges to succeed, and individuals also need to do a lot of self-improvement. As for the difficulty, I have time to read my previous article.

Second, I don't want to work for the sake of freedom. I think it's a shame to work for others and listen to people's commands. There are a lot of estimates of this kind of thinking, and many of them are influenced by the Internet, and they start a business for the sake of starting a business.

In fact, there is no difference between a boss and a part-time worker, many bosses are actually working for banks and employees, and they don't make much money themselves. You also need to recruit people when you start your own business, and you will encounter the same problems as job seekers when recruiting, think about how you can convince your employees, your future partners.

Third, I am the kind of person who wants to play a greater role and help more people in need. Traditional consulting is for big businesses, small businesses are not their target customers, why? There is no money, high requirements, poor foundation, poor self-digestion ability, it is difficult to land and it is difficult to collect.

As a result, most small businesses die before they have time to grow up and can't afford to hire a doctor (business management consulting is actually a doctor for the company), and most of them never grow up.

But in fact, small businesses are the most in need of management improvement, and many companies will waste 20 yuan when they earn 100 yuan, which is a pity to waste in those places where they can't see it at all. But I believe that the future world is China's world, China will give birth to many world-class large enterprises, they may still be small now, if they can get help and guidance when they are young (the cost is relatively low, the cost is better), they will definitely break through the bottleneck of growth. However, if you are willing to target small and medium-sized enterprises and do not have much profit requirements, there are consulting companies that can help enterprises achieve the effect of improving management.