What is called heartfelt copywriting, and how to write heartfelt copywriting

Not only will it instantly generate recognition and goodwill, but even never forget it and spread spontaneously. This kind of copywriting is usually considered very distracting.

So what kind of copywriting is called heart-to-heart copywriting?

First, have a user perspective (visual). The user's perception of a product is usually that they do not understand the product first, then establish an understanding of the product, and finally have a heartbeat.

Heartfelt copywriting needs to carry out user portraits and scene portraits, and always analyze problems from the user's perspective. The common misconception in copywriting is the self-hilarity perspective, thinking that the users of your product have understood and feel good about it.

Just like the following copy, with user portraits and concrete scenarios more user perspectives, the scenes that most office workers have experienced or seen seem to be similar to the familiarity, so they can attract the public's attention and resonate for the first time.

In general, we can use the three laws of Li Zhaoniu's user perspective to think: first, assume that users are unwilling to follow; Let's assume that the user is unwilling to act; Let's assume that the ad is ineffective. Remember:

Write copy based on what users see and understand, and write what they want to see, not just what you want to say. Combining the above three points can have the correct user perspective, which is also the first element of heart-to-heart copywriting.

Second, have super insight (understand user needs, direct pain points and benefits). Some copywriters are good at using a lot of flowery words, but what they write is unclear and confusing. You know, it's hard to reach the user's pain points without insight, so it won't make the user feel anything, let alone make an impression.

A thoughtful copywriter must have strong insight, be able to understand the needs of users, find their pain points, and directly hit the interests (direct interests, psychological interests or values), so as to deeply move them.

Third, come up with excellent solutions (simple actions). Good copywriting is not only about resonating with you, but also about proposing effective solutions. How many feelings are written in the case, understand you, resonate, and finally need to fall on the product, give action guidance, and form a complete heart-to-heart copywriting from heartbeat to action.

It should be noted that this action should meet the minimum change cost, and should not make users feel that they need to pay a lot of change, otherwise it will affect the resonance and favorability of the copy.

Overall, mindful copywriting is all about having a user perspective, great insight, and a great solution. It can attract the attention of users at the first time, arouse resonance and goodwill, make users excited, and willing to take action for them.

I often hear copywriting that goes to the heart, and copywriting that goes to the heart. So, what kind of copywriting is called heartfelt copywriting? In my opinion, <>

The first is copywriting that can sell goods

Copywriting can't sell goods, it's a failing copy, it's garbage copywriting. If copywriting can't help increase sales, it can be said that this copywriting planning is a failure, wasting time, energy, manpower, material resources, financial resources, opportunities, etc.

If copywriting wants to help sell goods, it is necessary to grasp the characteristics of demand and be able to touch the most vulnerable hearts of consumers. For the sake of the child and for the child not to be blind, which child is more able to sell goods, I think it is the latter, because it can accurately touch the hearts of parents, and touch the hearts of parents who are worried about their children's blindness. <>

The second is copywriting that can move people's hearts

Copywriting that can move people's hearts is a spillover effect and value-added effect on the development of the brand. Therefore, copywriting must move people's hearts on the basis of public order and good customs, so that consumers can support you, identify with you, introduce you, and spread you from the bottom of their hearts. Therefore, every copy you write should be based on the core of the communication brand, and at the same time, it should move people's hearts, so that these consumers deeply identify with you, and automatically build a moat for you.

In this river, only those who identify with you can enter, and no one else can enter. <>

The third is that it's best not to spend too much money

The budget of every enterprise is limited, and if you can spend a small amount of money to do big things, don't waste money, and if you can spend a small amount of money to achieve great results, you must try your best to strive for it. Therefore, when writing copy, it is necessary to use a variety of tools to ** the best feasible copy, such as brainstorming, group PK, fishbone diagram, etc., in order to get the best effect after the copywriting is released.

In addition, if you have built a community of old customers, you can also put your copywriting ideas into the group and let them filter it for you, which is also a method of in-depth marketing.

When writing heartfelt copywriting, you need to pay attention to the following aspects:

Highlight brand characteristics: Heartfelt copywriting is not only a simple text, but also needs to fully reflect the brand's characteristics and core values. Therefore, before writing, you need to fully understand the brand's positioning and brand image, so that the copywriting and brand image fit.

Cite vivid examples: Using vivid examples to explain and support the idea of the copy can give the reader a deeper understanding of the content of the copy and make it easier to resonate emotionally.

Highlight pain points and needs: When writing, you need to have an in-depth understanding of the needs and pain points of your target audience, and focus your copy on the issues that readers care about most, so as to arouse readers' interest and resonance.

Create a unique perspective: Heartfelt copywriters need to use a unique perspective to express their views and create unique feelings and experiences. Writers can use humor, exaggeration, metaphors, and other techniques to attract the reader's attention.

Adopt a variety of forms of expression: Heart-to-heart copywriting needs to use a variety of forms of expression, such as text, **, **, audio, etc., so that readers can get a full range of experience in perception and understanding.

Pay attention to typography and formatting: Thoughtful copywriting needs to pay attention to details in typography and formatting, so that the typography and layout of the text are more legible, and at the same time, use appropriate fonts and color combinations to make the copy more beautiful and eye-catching.

For different platforms: Heartfelt copywriting needs to be adjusted and optimized for different communication platforms, such as WeChat, Weibo, Douyin, etc., because the user groups and expressions of different platforms are different.

In short, copywriting that is unfortunate needs to impress readers with real emotions and professional knowledge of the wheel, taking into account both the expression and the content of the text, so that readers can get the best experience in understanding and perception.

1. The so-called heartfelt copywriting refers to the content of the copywriting that can be close to the reader's heart and can arouse the resonance in the reader's heart, such as the product function described in the copywriting just meets the needs of readers, or the problems exposed in the copywriting just happen to be the difficulties faced by readers, or the people praised in the copywriting happen to be the readers and so on.

2. How to write a heartfelt copy, first of all, you must write well, write beautiful and clever sentences, catchy and wide keys, or the style of writing is very secular, which makes people feel humorous and elegant. Secondly, you have to fully understand your readers, who you want to show your copy, then you should fully understand these people, what they like to read, and what they don't.

1.The lady of the breakfast shop asked me what I wanted, and I thought I should be reckless, complacent, and want to roam the mountains, rivers, lakes and seas, and all the world.

2.There are always one or two winds in the world that fill my 108,000 dreams.

3."My view of love seems to be wrong, I think that if I am together, I will break up, if I get married, I will divorce, and if I don't divorce, it is because of my children, I question everyone's love for me. ”

4.Life is in a hurry Don't miss the sunset and sunset.

5."I seem to love him very much, and I seem to be a little relieved, and that paranoid love is mixed with grievances and unwillingness, and it rises again and again, hesitating, and repeating."

6.If you're enjoying being single now, it's a sign that your last relationship was bad.

7.What are you waiting for Waiting for the crow to say love Words Waiting for the iron tree to bloom Waiting for 13 months in a year Waiting for 8 days a week Waiting for 61 minutes Waiting for 61 seconds Are you waiting.

8.I'm a silent passenger leaning against the window and missing you.

9.I typed a lot of words, and when I was ready to publish it, I felt a little naïve, but to put it simply, I've been a little depressed lately.

10.The evening breeze blows the gray hair between your temples, smooths the scars left by memories, and in your eyes, light and dark are mixed, and a smile is born.

11."You are a special flower, you can grow as much as you want, you don't have to grow into a rose, even if the whole world is expecting you to grow into a rose, I still hope you can be yourself".

12.Growing up, losing, struggling, accepting, living well.

13.I prefer the days when no one cares about me to being emotionally swayed.

14."How you wear your clothes, how your eyebrows and eyes are curved, how your lips smile, I can't remember exactly, so I want to see you."

15.Let's meet the love surging in my heart, there must always be an explanation.

16.We will continue to see each other in the winds of countless summer nights.

17.Even though the night swallowed everything, the sun made everything come again.

18.I love the streets where there are no people, the bleak nights, the winds that I don't know, the eyes that don't stop nowhere, and the lies I tell to comfort myself when I'm lonely.

19."Why are you so preoccupied with your empty hands?"

20.Love should make people gentle and brave. Rather than making people feel aggrieved or compromised from time to time.

Recently, when I have time, I always have to brush a certain sound, and I have a lot of good copywriting! Let me show you one by one

1.When you only have yourself in your heart, you always think that others are not doing enough; When you only have others in your heart, you always feel that you don't do enough.

2.Many things in life are like wisdom teeth. The best solution is to unplug it. Instead of enduring.

3.You just remember that as long as you are not afraid of pain, death, and shamelessness, there is nothing you can't take.

4.Many times, it is not the other party that we can't let go, but the shared memories that have passed.

5.I really want to go back to when I was a child, I am happy, and I can laugh unscrupulously; When you are sad, you can cry hoarsely.

6.Like a person can't be hidden at all, just like the sunrise and sunset, the sea rises and falls, it is such a natural thing, even if you try your best to hide, but your gentle eyes have already told everyone that you like him.

7.The second child is really tired, but if you don't have a second child, you will never experience the feeling of falling in love with two people at the same time, let alone the taste of you being the only one in the world of two people!

8.A few days later, the national flag fluttering on the street and the fragrant moon cakes on the street, Guotai Min'an and the family were reunited, and the family and the country collided!

9.Who didn't sell the freedom, replace it with firewood, rice, oil and salt, and boil it into a sweet, sour and spicy soup. Who doesn't take youth for granted? In exchange for the growth of children!