What are the ways for travel agencies to promote online Internet and offline, and be specific

In recent years, with the rapid development of China's economy, the tourism industry has also taken off. According to the "2016 China Tourism Investment Report" released by the National Tourism Administration last year, the total investment in tourism in 2016 exceeded 1 trillion yuan, and the tourism investment was highly concentrated. The major OTA giants have made efforts to expand their market share, and large traditional travel agencies are also actively adjusting to market changes.

However, for many small travel agencies, the company has few employees, not much capital, and limited promotion channels. So, how can small travel agencies improve their marketing capabilities and thus increase their profits?

Get traffic through **SEO.

To build your own tourism CMS, if you want your own ** to be in front, the most important thing is to do a good job in keyword rankings, such as Sichuan-Tibet line, island tours, etc. Travel agencies want to let search engines and the majority of netizens understand their business characteristics through the layout of keywords, and increase the degree of **, then you need to choose a tourism system suitable for SEO, such as: Situ CMS, Tourex, etc., these systems SEO has great advantages, because in the long run, it works very well, once the ranking goes up, it is difficult to fall down.

The right amount of friendly links can improve the weight of ** by recommending each other, improve rankings, and increase traffic. But note that there are two points to pay attention to in the choice of friendship links, the first is that it is best to choose a good **, because the exchange of bad ** is not useful for **itself, there may be adverse consequences, the second is to choose peers as much as possible**, and the **link to the flower seller** does not have any effect.

Publish product information on large tours**.

Now there are more large-scale tourism, they are characterized by a large number of passengers, if you can cooperate with these, then you will get more people's attention. There are also some local or only introduce attractions and **attraction tickets**, if you cooperate with them, then the customer positioning will be more accurate, and you can find accurate customers.

Publish advertorials on major platforms.

If you want to increase your popularity, you have to do more. You can publish articles in major forums, packaged in the form of guides or travelogues, or you can publish articles on platforms such as Toutiao and Sohu, and now is a period of rapid development of self-development, but the premise is that the quality of the article is high, so as to really attract customers. In short, only by doing it with heart, and constantly improving, persevering, and finding out the most suitable way to promote it, the travel agency can do a good job of its own first, attract more customers, occupy its own place in the tourism industry, and have the company's development tomorrow.

It is divided into online and offline, and I think it is necessary to do a good job of online promotion in the early stage, such as Q&A, encyclopedia, forum, and blog; In the later stage, you can consider doing advertising space promotion, the cost is large, but the effect is fast, of course, if your company has strong funds, you can also consider it in the early stage.

The most effective way offline is through cross-industry alliances, local groups, communities, etc.!

If you are online, you can use WeChat, Weibo, forums, some vertical fields and other places to promote, it is best to advertorial marketing, build your own ***, attract fans to ***, flow back to the community, and then build community interactive marketing.

Offline word-of-mouth management. It is important to accumulate and cultivate repeat customers.

How to promote online.

According to the location of the scenic spot, the selected publicity channels (including network news, Weibo, ****, Yiren network promotion, etc.) are comprehensively publicized to improve the short-term popularity of the scenic spot. According to different channels, different promotional content is customized, including the network promotion of the scenic spot itself, the promotion of surrounding tourism products, etc., like other brands or businesses, tourism marketing is full of challenges.

From how to address the perception of tourism products to the market decline in the off-season, many travel products are beginning to turn to experiential marketing strategies. Targeted selection of marketing channels, such as **, news**, forums, blogs, Yiren network promotion, Q&A platform. The effectiveness of a marketing message depends on how accurately it reaches the target market.

Tourism soft prose should not only highlight the characteristics of the scenic spot, but also contain a certain emotion. Planners need to plan marketing documents based on products, brands, and customer groups, and avoid empty words and exaggerations. It is necessary to pay attention to writing high-quality soft articles from the perspective of tourists, and try to maintain a variety of styles, the same style will produce aesthetic fatigue for a long time.

Travel agency marketing promotion online methods:

1. Search engine optimization of its own tourism platform, do a good job in route introduction, focus on promoting WeChat + self-**, and take the culture of tourist attractions as the entry point to drain traffic. Do a good job of attracting new users and retaining them and marketing fans.

Travel agency marketing and promotion offline methods:Look at your current model to do the same industry, or direct customers, package groups, if you have the advantage of a private line, you will first develop the same industry, and if there is no special line, you will rely on old customers and relationships to accumulate business volume. Do a good job of direct passengers and private tours Independent travel and self-driving tours are now relatively strong, and targeted routes can be designed.

On the night of August 15, Zhang Gongcao (Han Yu) was presented

Q group promotion, email marketing promotion, word-of-mouth marketing promotion, marketing promotion, bookmark marketing promotion, advertorial promotion, activity promotion, etc., **promotion, **software promotion, resource cooperation, news marketing promotion, SNS marketing promotion, online game implant marketing, electronic magazine marketing promotion, free strategy marketing, database marketing, event marketing, viral marketing promotion, precision marketing, hunger marketing, leverage marketing, network brand marketing, integrated marketing promotion, etc., more promotion methods, You can go to the forum.,There are a lot of ways to promote it.。。。

Where does the Jun family live (Cui Hao).

You can try keyword optimization, you can withdraw bids during peak seasons, and there are bidding ads from other search engines. Also, if you accept the slow effect, you can use the advertorial marketing method, a good advertorial strategy, can bring you great traffic and accurate customers.

Flyers, bus stop advertisements, it's not summer now, you can print a batch of fans, and the survival rate will be much higher.

How to put it, since you ask such a question, there must be a corresponding question.

Let's talk about my personal experience

But no matter what kind of marketing platform is based on the construction of content marketing.

1. The audience for content marketing is always young people (don't say that our travel agency should be over 30 years old, Jiang Xiaobai's marketing also shared such words, no matter how old you are, you will never forget that you are young!) ）

2. What are the labels for young people? How to combine with labels? (For example:.)

Love to play e-sports", how to combine it with travel agencies? Advertorials can take advantage of the situation, such as "E-sports puppies like to travel alone, xx travel agency recommends solo travel routes", "Summoner Canyon Tourist Attraction Recommendation", "xx travel agency recommendation: red buff area - travel Yunnan" can be used for marketing with the help of well-known imprints, of course, ** can also be the same as above.

3. After the content is made, 60% of the work is basically completed, and the following will start to promote, after all, it accounts for 30% of the effort (WeChat circle of friends promotion costs money to cover a month, 10,000 per day, 300,000 months, can bring you benefits of 1 million or even 2 million, WeChat circle of friends promotion has no good suggestions, are touching the stones to cross the river, collecting and analyzing the company's crowd package portrait, with the crowd portrait can be said that the company does not dare to fire you, you have nothing to do every day to analyze the portrait label of the crowd, and do what it likes. ）

4. Analyze the portrait of the crowd, then do the content, and then analyze, and do the content, this is the job of a marketer.

1. The marketing concept is different.

Online tourism marketing should have eye-catching strategies, while offline tourism marketing should focus on the promotion and promotion of people in various regions.

2. Different marketing scenarios and tools.

2. Analysis of advantages and disadvantages:

1. Online advantages: the audience is wide and not limited by time, space and geography, and the cost is low.

2. The disadvantage of online: it is too virtual, customers cannot experience intuitively, and it is not convincing enough, so they can only fight.

4. Disadvantages of offline: there are geographical and time restrictions, the cost is high, and manpower, material resources and venues are required.

There is a big difference between online tourism marketing and offline tourism marketing, online tourism marketing should have eye-catching strategies, while offline tourism marketing should focus on the publicity and promotion of personnel in various regions.

The difference is that the expenses are reduced and the intermediate links are reduced.

If a travel agency wants to do online promotion, then the goal is to clarify your consumer group, understand the characteristics of potential consumer groups, whether they have regional restrictions, whether they have specific preferences, and first of all, to create a portrait of consumers.

Once you understand the potential user groups of travel agencies, you can do a good job of marketing.

Here's how:

1.Ad serving.

Advertising, that is, advertising, is the fastest means of obtaining traffic, and delivering advertisements on platforms such as 360 can quickly attract a large amount of traffic.

2. Deploy the team to do SEO optimization.

Although the effect of SEO optimization comes relatively slowly, it can be started in the early stage of establishment, and it generally begins to prepare for teasing in about half a year to a certain effect. The longer it takes, the better the results.

3. Outside the station to target and drain traffic.

4. Cooperation. There are many ways to cooperate with some channels, such as: resource exchange, paid promotion, etc.

When you establish some traffic and some user groups, you can use some ways to let users take the initiative to help you promote, and there are many strategies for you, such as: distribution, awards, etc.

In fact, not only travel agencies, or some other industries, online business is not easy to do, to this time, to say that there is no opportunity online, but the Internet is still gathered the main group of people, and relying on the success of the Internet platform abounds, so why is it difficult to do online business, the reason is because everyone is familiar with the operation mode of the Internet, so the cost of customer acquisition on the Internet is higher, and it is not impossible to achieve online success, but it is necessary to choose the right method. There is still a lot to be done online.

So, for travel agencies, how to operate their own online business, mentioning that domestic tourism is naturally OTA dominant, and traditional travel agencies can only become their resource providers or distributors, to obtain meager profits, so there are currently the following ways: one is to enter the OTA platform, provide products, be highly charged by the platform and face the squeeze competition of other peers. The second is to build its own tourism e-commerce platform to achieve product sales.

The contrast between the two is obvious, the first one is like selling your own goods in a hypermarket, although it is lively, but the competition is also large, and you also have to charge high venue fees and management fees. The second is like opening your own specialty store. The problem is that the first one can use the fame and traffic of the platform, and the second one needs to make its own brand, so that someone can buy it, in the way of choice, I believe that the wise Cong blind people will choose the second one, but the problem that needs to be solved is network promotion.

And the choice of building ** is also extremely important, and a good tourism ** business can help us spread the brand and attract tourists.

When I worked in a travel agency three years ago, we purchased a software called Situ CMS, this company is amazing, not only to build you beautiful, but also to make your travel marketing easy, how do they do it? Situ's system adopts the modular Shenfeng block application, the installation of the application is very fast, our travel agency directly customized the first development, both user experience and SEO are very useful, successfully helped our travel agency to achieve online growth. Changed the business dilemma.