What is the New Retail Membership Management System?

One of the biggest differences between new retail and "old" retail is data.

Relying on data, differentiated services can be made for members, and online and offline integrated services can be achieved.

At present, new retail is the trend, and this kind of system is a system developed for new retail models.

Selecting an information system and choosing a set of new information systems that support the right one is a prerequisite for doing "new retail".

Build an operation system and build a "new retail" operation management system integrating "online + offline + commodity management capabilities and customer service capabilities".

In the early stage of the launch of the new model, the company adjusted the operation system in a timely manner according to the development situation and quickly passed the "run-in period".

The core model of new retail, helping the cloud, creating Internet + experience, omni-channel distribution, and full-network distribution.

Yide Cloud SaaS series service platform - Retail Easy System.

Internet personalized settings, intelligent and systematic operation.

Easy to manage, easy to promote, easy to make a profit.

Easy to get online retail easy features:

Community e-commerce: multi-dimensional dating, circle economy, sharing members to obtain rewards, fan interaction.

E-commerce ERP: multi-platform access, unified inventory, procurement, and commodities, data synchronization, and accurate early warning.

Sharing marketing: rebate mechanism, benefit maximization, dealer development, rapid drainage, one-click delivery, one-click distribution.

x8 Affiliate Sales Management System.

In precision marketing, expansion is to attack the city, and management is to defend the city, to ensure the stability of customers, not to be poached and lost by competitors, is the key point that the membership management system needs to solve.

Nowadays, most of the membership management systems are fragmented measures, and the investment and use of human, material and financial resources are simple and arbitrary, and there is no standardization, systematization, standardization, and closed-loop management mechanism, so there are various strange phenomena such as closing stores faster than opening stores, and the lack of output improvement of single stores.

In fact, the membership management system actually contains thousands of variables in the implementation process, and the customer flow, distribution channels, inventory, and chain of each store need to be integrated and analyzed in a set of membership management system, so as to help enterprises retain customers to the greatest extent, and even assist in data analysis, and assist enterprises to make strategic adjustments and quickly respond to market changes in the first time.

Nowadays, the membership management system used in the retail industry is basically a template, and for the small and medium-sized retail industry, the template content is more than enough.

The membership management system chosen by some large enterprises not only needs to accurately build a membership system according to the needs of the enterprise, but also requires this system to respond to a large number of orders, lists, invoices, collections and freight feedback information generated by the enterprise every day, so as to provide enterprises with higher integration capabilities.

Using Microsoft Dynamics, the world's leading brand tool, as an example, this system can be combined with BI data analysis, while standardizing the product preferential plan and membership points rule system, combined with the product types and related information in the ERP system products, to establish product points rules, membership rights, blocking membership levels and other strategic rules.

First, the new retail era is facing challenges1.Personalization of consumption patterns.

2.Facilitation of consumption behavior.

3.The consumption process is interactive.

4.Consumption mentality initiative.

Second, the way to survive in service-oriented retail marketing1.Pre-sales service: accurate grasp of information - electronic membership, member data 2

In-sale service: fine service is more respectful - service differentiation, service personalization 3After-sales service:

There is no dead end in extended services - marketing automation and marketing intelligenceThird, the change of profit model1.The shift from "organic selling" to "planned selling".

2.The shift from "passive selling" to "active selling".

3.From "farmer marketing" to "hunter marketing".

Fourth, the difficulty of the profit model1.Sparse customers - difficult to attract new customers for the first time.

2.Interaction is ineffective - it is difficult to repurchase twice.

3.Frequent activity – difficulty staying active.

1. Membership data analysis.

Second, the direction of member expansion.

Third, the prerequisite for customer development - member rights and interests design and publicity.

Fourth, the four major channels of member recruitment.

In this era, services are more valuable than products, and it has become more and more difficult to make users pay only by routines.

Before operating members, please think carefully about the 3 key points of membership operation mentioned by Tuimi Growth Camp:

1. Whether members feel fun, caring, in-depth or even benefits in your community, etc.; Have you achieved the sticky operation of Lita?

2. No one interacts with the member community, the awkward chat or the community is too active, and advertisements are flying all over the sky; Have you mastered the rhythm of membership operations?

3. How do you do marketing funnel to turn pan powder into fine powder? Is there a refined operation of your members?

Of course, membership operation is a marketing model, it is far from enough to do the above points, there must be a structured and systematic model design, including the 8 major operating systems, 31 landing implementation methods and 98 practical skills mentioned in the Tui Mi Growth Camp, only with community operation thinking, and master the methods and skills, and then plan out the specific operation implementation path, in order to create a truly valuable member community!

The operation of new retail membership is a long-term work, and it is necessary to be novel and attractive to products, interfaces, members, etc., in order to attract customers. The new retail system of Micro Three Cloud helps you improve the return rate of customers.

This kind of need to learn a little bit about business is not doing well now.

The key point of new retail lies in the integration of online and offline and the differentiated service of members.

To do this, data is important (something you can't do with a traditional physical membership card).

Membership-based, online products and services**, coupons, points, membership discounts, paid memberships, offline shopping guide systems, etc. are all commonly used functions.

The use of big data, combined with the transformation of marketing and service thinking, can do a good job in new retail.

This is not difficult, is the membership system you are referring to based on offline stores?

A 2018 version of the x8 membership management system needs to be installed.