In the new retail era, how can the traditional pharmaceutical industry upgrade and transform? Zhihu

What is new retail, is it necessary to turn a ball?

The teacher qualification certificate is a teacher qualification pass, and if you want to enter the teaching industry, you must have this qualification certificate, and you can take the teacher recruitment examination to get a teacher in the future.

The employment situation in the advertising industry is very good now, because no matter what you do, do you buy or sell? Or do public welfare, he needs the support of advertising, with the popularization of the Internet and the decline of tradition, advertising is facing an employment situation.

The more money there is, the easier it is for the industry to make money.

Think about the 4 trillion infrastructure investment in 08, when the civil engineering industry was the hottest and the salary was the most lucrative.

A lot of industries pay a lot of money, you just don't know it.

There are many high-income industries, such as the traditional financial industry, where the income of **company positions and **company positions is very high; The game industry is just a business operation or a promotion, and the salary is also very high.

No, the collection of non-performing assets and the salary are not bad.

Start by positioning the market, analyzing your target demographic, and then determining what you're doing.

It's easy, have an event in front of the store! Publicize! It's the hype! Attract customers! Introduce new policies to boost consumption!

Do more activities and talk to people

If the physical store wants to increase customers and increase sales, look at the mobile phone store, the boss is worth paying attention to.

New retail is omni-channel retail, which is an integrated marketing model of online and offline, which is essentially a combination of online and offline.

The new retail of automobiles is the future mode of automobile circulation, which is infinitely close to users and is around them.

Automobile circulation was the first provincial generation model, and was later replaced by more efficient municipal generation 4S stores to reduce the provincial generation links. The automobile market is now mainly increasing in counties and towns, and the market urgently needs a more efficient circulation model, that is, new automobile retail that goes directly to counties and towns.

The market has changed, the users have changed, and the existing circulation model cannot adapt to the market demand. The manufacturer's production is not easy to sell, the inventory is backlogged, what kind of car do users want? In the future, we will be user-centric and reduce all intermediate links.

Automobile circulation will produce a more powerful circulation brand, just like Gome Suning Jingdong in home appliances, the new retail platform of automobiles direct chain channels and users, channel smart stores are small and complete around users, providing users with more convenient, transparent and worry-free one-stop service solutions for car rental, car purchase and car use.

Therefore, the first echelon manufacturers have evolved and upgraded, the second echelon manufacturers have been reduced to foundries (like Haima, JAC, and Lifan now), and the third echelon has been eliminated (like Zhidou now).

I have worked in OEMs, new retail, and automobile travel, and I have set up my own county and town stores, so I know the county market the most in the new retail of automobiles, and I am the most knowledgeable about the new retail of automobiles.

Automobile new retail is not a new word, there are many now, such as the new retail platform of the automotive aftermarket, the car superman, the combination of online and offline mode, very convenient.

Online and offline integrated marketing model.

Through the store SaaS system, online precision marketing, traffic import, brand building, data services, new retail business introduction and other information means to empower the transformation of offline auto service stores, reduce the operating costs of stores and dependence on people, so as to improve store operating efficiency, service quality and profitability, and then create new auto service retail and promote industrial upgrading. For example, Auto Superman is the model.