How do renovation companies market? Is there any good way to do it?

1.Accurate positioning. Nowadays, there are so many decoration companies that it is difficult to survive without accurate positioning and obvious characteristics.

2.The design has features. Design, to give consumers an obvious personality, or subtle or public, or simple, or luxurious, not mediocre, to make people shine, so as to conquer consumers.

3.The finest workmanship. A very important part of decoration is workmanship.

People evaluate the quality of the decoration project, the most intuitive is through the details of the workmanship. The popularity of the southern team has a lot to do with their workmanship: they pay attention to the punching of the walls, the arrangement of the wiring, the making of the foundation, the cutting and bonding of the substrates, the bonding and seaming of the fabrics, and finally the painting and dyeing.

The seams of the fabric should be accurate and fine, the oil procedure should be reasonable, the time should be accurate, and the finished product should be smooth and bright.

4.The best service. The design and budget before decoration should be clear to consumers.

In the decoration of material selection, program arrangement, process production should communicate with consumers, and integrate consumers' ideas and needs into the production process. After the decoration, the existing problems should be solved in a timely and reasonable manner.

Big Fish decoration app is a professional mobile phone application software for local decoration in the same city, which can make the decorator have a sense of belonging, here brings together all the decoration resources, so that the relatively scattered resources in the same city are guaranteed, decoration customers can find the local decoration company through this software, the big fish decoration software is displayed in the form of shop settlement, so that the decorator can display the boutique case that has been done in it, construction technology, physical store address, profile, logo and so on.

1. Content preparation. There are three types of things that need to be prepared:

1.The completion case, the completion case is the best proof of the strength of the renovation company, not as ornate as the brochure, but the unpretentious finished owner's home.

2.The construction process is also very important content, and a good construction process display is easier to gain the trust of customers.

3.Customer reviews are just like reviews that everyone reads when shopping online, and customer reviews can make new customers more willing to make choices.

2. Channel display. After having the content, of course, it is necessary to show it, and there are three channels for display:

3.Mini program,If you don't know the small program, it's out,The small program is not needed.、Instant scanning"Light app",With multiple entrances,It can be located within a radius of 8 kilometers,The most important thing is to connect online and offline,It can be said that it is very tall。

3. Promotion and dissemination. After the content is placed on the display channel, it is necessary to find a way to promote and disseminate, and there are the following 4 ways to promote:

1.Circle of friends, this is the most convenient way, but what kind of content is the best, there is also a routine.

2.Fission marketing, let the salesman go out the content **, one pass.

10. Ten to hundred, producing a fission effect;

3.The introduction of old customers, this is the most effective way, through the introduction of old customers, coupled with high-quality content, the ability to get customers twice the result with half the effort.

4.Owner group, if you can enter the owner group in some way, then move on to the next step.

4. User Interaction. When the content is promoted through various channels and means, it will be necessary to interact with customers, and there are three ways to interact with customers:

3.Communication, invitation to the door, communication through the way of communication is also familiar to the majority of decoration companies, but communication is also to master certain skills in order to invite customers to the door.

5. Other tools.

1.Big Fish decoration app is a professional mobile phone application software for local decoration in the same city, which can make the decorator have a sense of belonging, here brings together all the decoration resources, so that the relatively scattered resources in the same city are guaranteed, decoration customers can find the local decoration company through this software, the big fish decoration software is displayed in the form of shop settlement, so that the decorator can display the boutique case that has been done in it, construction technology, physical store address, profile, logo and so on.

2.You can also add articles about store activities and unique insights into the renovation, as well as renovation-related strategies, etc. Decorators can get local promotion and publicity, improve their visibility in the local area, and the content of the article can be searched on the Internet and indexed by search engines.

3.Decoration customers can directly call the decorator in the same city through the store of Big Fish decoration software, and make an appointment for free room measurement and in-store consultation. The service is very convenient, simple and fast, so that the customer's intuitive experience is more optimized.

So that the decoration owners can understand the local decoration dynamics anytime and anywhere without leaving home, which is very worry-free, time-saving and labor-saving, so as to achieve the most optimized and accurate promotion services.

1. Solicitation. This is the most common marketing method used by home improvement companies, and it is also the cheapest marketing method. Generally, a few salesmen (some even have no basic salary) are invited to send flyers directly to the community to pull customers.

The usual practice is to tell the customer that "our company is free to design, ** low, the construction quality is very good, let's take a look first, we can design the plan for you for free!" ”

2. Site promotion.

This is the most influential marketing method for home improvement companies, commonly known as "word-of-mouth marketing". When there is a company's construction site in a community, the home improvement company will send a salesman to patrol the community, usually telling customers that "there are too many advertisements, it is better to actually take a look at our construction site". The success of this method is based on superb construction technology and excellent site management.

3. Marketing.

This is the most headache for customers. The general salesman gets the list of customers through the sales lady and the property management company, and then keeps making appointments with customers. Some even buy the list, and then change hands several times after the list is bought, which has overdrawn the market transition, and customers are very tired of this way.

Marketing precautions for the decoration industry

1. Find a good positioning.

First of all, you must do a good job of positioning, not grab your beard and eyebrows, and do what you are good at and what is in market demand. As far as the decoration industry is concerned, there are no more than four major parts: design, construction, **, and service.

Through different sequential combinations, or different single choices, a good market can be made. The focus here is on the segment and occupying the top of the segment.

2. Hardware. The site of the decoration company is very important and is a symbol of the strength of the decoration company, so the construction of the decoration company's site must be based on the premise of application and endorsement.

The CEOs of many decoration companies even do not hesitate to dig mature talents in other people's homes, but such people come to the company for less than half a year and six months and are poached by others, so the decoration industry in the whole city has become a vicious circle.

3. Channels. As a decoration company's marketing channels can be divided into two parts: online, offline and offline marketing technology is mainly the same as the old three

Advertising, squatting, and marketing channels and frameworks developed according to these three technologies are the current popular marketing models of offline decoration companies.

4. Execution. When it comes to implementation, it is important to understand what the word enforcement means. "Execution" is persistence, "action" is execution, and execution is a situation formed by the merger of two layers of meaning.

In fact, many large enterprises use hundreds of thousands or even millions of funds to hire professional marketing planning companies or corporate consulting companies to diagnose their enterprises, and the results are actually nothing more than these two words "execution".

The marketing strategy of the renovation company is as follows:

1. Dig out the relevant rental and sales personnel through the road information to cooperate with them. The amount of information is larger, the information search is easier, the customer classification is wider, and the scope of its business can be determined according to the area and property requirements and the surrounding business conditions.

2. Solicit rent and sale. Search for relevant demand personnel through the network and cooperate with them after matching, etc. **A way of marketing, which can be adopted by salesmen.

3. Free information release through the Internet, self-update, blog, forum sticker, etc. The long-term and long-term brand promotion work is of great significance and must be done.

5. Search engines and their related bidding rankings. Pay per customer clicks on the promoted keyword with PPC. As a way to conduct business, attracting customers and accumulating customer resources is also an effective method, and it is also the most popular way for decoration companies to conduct business.

First of all, you need to clarify whether you are doing tooling or home improvement.

Tooling: relatively speaking, it is more difficult, mainly by personal relationships, but this is only a part of the role, their own qualifications still need to be done, such as affiliated with some units with good qualifications, this is very important, or you can't take it if you have a relationship, second, the collection of information, the collection of information on the need for tooling units or individual information, there are many channels in this regard, and you need to use dim sum.

Home improvement: Zhihui Feng is facing consumers, because of the particularity of the industry, so don't do a large TV or ** advertisement, the effect is not great, the people consider the cost performance, so the work you need to do is:

1: Wrap yourself. To form an image of some real estate models that the actual boss's surname knows, as well as the designer's packaging, the first step is just to let consumers choose you.

2: The formation of a large number of room types of archives, in the face of the consumer's room type can be quickly selected to form a case for its choice, reasonable and perfect **, the second step is to seize the consumer.

3: Looking for consumers: collect the city's newly opened real estate, room type, if possible, buy the list from the property, ** and door-to-door publicity, door-to-door banquet stalls to make designers come to negotiate, business negotiation is difficult to form an effect. I'm a little busy writing so much, I hope it can help you!