What do I need to pay attention to in new product development?

New product development: from the beginning of researching and selecting products that meet the needs of the market to the normal production decision-making process.

There are generally three ways to develop new products: self-development, technology introduction, and combination of self-development and technology introduction.

1. Self-developed. With originality, it is based on the domestic and foreign market conditions and the user's use requirements, or for the existing problems of the existing products, fundamentally improve the principle and structure of the product, and carry out research on new technologies and new materials. On this basis, new products with the characteristics of the enterprise are developed, especially the development of new products or new products.

2. Technology introduction. The act of an enterprise, research unit, or institution in a country or region obtaining advanced and applicable technology from an enterprise, research unit, or institution in its own country or region in a certain way.

3. Combination of self-development and technology introduction. Combining the above two, we can better originality, and combined with new technologies, we can develop new products with more guarantees.

There are generally five major processes in product development:

1. Product planning

The purpose of product planning is to make R&D work more orderly.

In the product planning stage, the responsibility of the product manager is to do a good job of preliminary research and output a complete product planning plan.

The main work of preliminary research includes market research, policy analysis, industry trends, competitive product analysis, customer research, etc.; After doing a good job in the preliminary research work, the product manager should further sort out the research results and data, clarify the positioning of the product, combine its own resources, clarify the business development trend, plan the direction of system construction, and finally output a complete product planning plan.

2. Demand analysis

The process of demand analysis is not a simple demand handling, the product manager first needs to classify the collected requirements according to the actual situation, such as business needs, user needs, and functional requirements according to different objects.

After classifying the requirements, the product manager can screen the requirements from the three dimensions of authenticity, value, and feasibility, filter out the false, unfeasible, worthless, invaluable, or unsatisfactory input-output requirements, and extract the essential needs of customers from the remaining requirements.

The requirements are then categorized and prioritized to help the product be organized and developed, and finally the requirements document is output.

3. Product design

The process of product design is the process of functionalizing and visualizing product requirements, and product managers need to output specific functional design solutions that can achieve demand goals to support efficient communication and business execution by relevant parties such as demanders, R&D teams, and operation teams. The main tasks of the product manager at this stage include process design, functional architecture, prototyping, etc.

Fourth, promote the realization of product goals

First, the product manager needs to coordinate the timelines of each position and further answer the questions about the needs of each position.

Secondly, the product manager should also make a correct judgment on the difficulties encountered in the development process, eliminate the interference factors of the outside world on the development, eliminate the difficulties for the development team, and make timely decisions on demand changes or technical solutions, track the progress of product research and development, and ensure the smooth progress of research and development.

In this process, the product manager should do a good job of communication and coordination with superiors and team members, maintain the consistency of information from all parties, conduct effective communication, and ensure that the product moves forward according to the established goals.

5. Acceptance and delivery of products

After the product is launched, the product manager should pay attention to the relevant data in time and do a good job of data analysis. Evaluate whether the product or function has achieved the expected effect based on the data, and if the expected effect is not achieved, the product manager should take the lead in the review work, analyze the reasons for the failure to achieve the expected effect, output perfect measures and plans, and implement them effectively. At the same time, product managers need to track customer feedback in a timely manner and accumulate data and experience for the next release or product.

First of all, technical market research, complete the research report, draft the project proposal, after the general manager approves, prepare the design task book, clarify the design task, achieve the goal, start the scheme design, plan review, after passing the review, carry out the detailed structure design, and finally carry out the design output review, drawing and archiving. Next, it will enter the stage of trial production and test verification.

Our company is in the machinery industry, and it is roughly such a process.

The basic procedures for new product development are:

1. Investigation and research stage: The purpose of developing new products is to meet the needs of society and users. The user's requirements are the main basis for the selection of new product development.

This stage is mainly to put forward the new product idea and the development idea and overall plan of the new product in terms of principle, structure, function, material and process.

2. The conception and creativity stage of new product development: the development of new products is an innovative activity, and product creativity is the key to the development of new products. At this stage, according to the market demand grasped by the social survey and the conditions of the enterprise, we should fully consider the use requirements of the user and the trend of competitors, and put forward the ideas and ideas for the development of new products in a targeted manner.

Product creativity plays a crucial role in the success of new product development.

3. New product design.

Stage: Product design refers to the preparation and management of a series of technical work from determining the product design task book to determining the product structure, which is an important part of product development and the beginning of the product production process, and must strictly follow the "three-stage design" procedure.

4. New product trial production and evaluation and identification stage: The new product trial production stage is divided into sample trial production and small batch trial production stage.

<>1. We must follow the principle of what we can. The development of new products should consider the actual production capacity of the enterprise, and the new products developed should be new products that can not only give full play to the production advantages of the enterprise, but also meet the market demand. If an enterprise lacks the ability to produce new products, even if the market demand is quite large, it cannot be easily launched.

2. We must follow the principle of economic benefits. In the process of developing new products, it is necessary to shorten the introduction period of products as much as possible, extend the growth period and maturity period, reduce costs, reduce costs, and expand sales, so as to obtain better economic benefits and ensure the smooth progress of the expansion of renewable production capacity of enterprises.

3. It is necessary to follow the principle of proceeding from national conditions. To develop new products, if the target market is in China, it is necessary to consider the basic national conditions, especially the new product should not be too high. Because, the vast majority of people in our country have a low standard of living, and new products that are too expensive will be ignored.

However, if it is the target market of western developed countries, due to the high consumption level of these countries, then it is possible to raise the quality of new products to an appropriate position, and to work the novelty and beauty of the products.

1. Select the focus of product development according to market demand.

The purpose of enterprise product development is to meet the needs of consumers that have not been fully met, and whether the new products developed by enterprises can meet the market demand is the key to the success of product development.

Therefore, it is necessary to analyze the changing trend of consumer demand and the requirements for product quality, performance, style, packaging and other aspects through in-depth market research and scientific research, and develop new products to meet market demand. Products that cannot meet market demand, or can meet a certain demand, but the market demand is too small, are not suitable for research and development.

2. Determine the direction of product development according to enterprise resources and strength.

Enterprises should determine the direction of product development according to their own resources, equipment conditions and technical strength. For some products, although the market demand is quite large, if the enterprise lacks the ability to research and develop and market development, it cannot blindly follow the trend, and must do what it can.

3. It must have the characteristics of the enterprise.

Product development is important in being different, novel and chic, in order to form its own characteristic advantages. This characteristic can be manifested in function, shape, and other aspects to meet the special preferences of different consumers and stimulate their desire to buy.

First, consider the nature and use of the new product to ensure the advanced nature of the new product. Second, consider ** and sales volume. Third, fully consider the speed and direction of change in consumer demand. Fourth, the ability of product innovation to meet market demand.