What are the price adjustment strategies in online marketing?

Now we often see netizens on the Internet asking: What are the best strategies for network marketing? **There are many questions about network marketing companies and network marketing steps, network marketing classic cases, network marketing strategies, how to carry out network marketing, and so on.

In fact, these problems seem to be different, but they are actually the same problem, which shows that netizens are more concerned about the following two issues:

1.Network marketing promotion is a good marketing method, but I don't know how to operate, and I am afraid of being deceived by others.

2.I want to learn network marketing and promotion, and I hope to find a better way to increase visibility and monetization through the Internet.

According to the explanation in the book "Decryption: Online Marketing Promotion Practices and Traffic Monetization Formula":Is there a "formula method" that takes actual combat as the fundamental purpose, does not need to understand too much network marketing technology, and can spend less or no cost to obtain traffic through the network so as to obtain traffic and traffic monetization?

In fact, these questions of netizens can be explained in one sentence.

In fact, network marketing promotion is based on different products with different marketing channels to achieve good promotion results, and it is not universal. A good product needs good content as the basis for writing, so the product can be classified + the marketing channel is classified + the attractive creation can get a good traffic effect.

There are five main types of online marketing strategies:

1. Product strategy: Enterprises must clarify their own products or services when using network marketing methods, and clarify which products are more willing to be chosen by online consumers. And target groups are targeted:

Young Moms, Successful People, Teens ......The cost of selling products online is much lower than that of other sales channels, so if enterprises choose correctly, they can obtain greater profits through online marketing and can quickly attract more consumers.

2. Strategy: Due to the openness of information, consumers can easily grasp the best competitors in the same industry, and how to guide consumers to make purchase decisions is the key. If an entrepreneur wants to succeed in network marketing, he should emphasize the performance ratio of his product and the characteristics of his product compared with competitors in the same industry.

In addition, due to the impact of competitors, the best strategy of network marketing should be adjusted in a timely manner, according to different marketing purposes, can be formulated in stages, such as in their own brand promotion stage can attract consumers at low prices, on the basis of considering costs, by reducing profits to occupy the market; When the brand advantage is exerted and a certain sales scale is formed, the enterprise profit can be improved by reducing costs through large-scale production.

3. Strategy: If you use a large number of online advertisements to achieve the best results, you can save a lot of money for enterprises. The effect of online advertising can be used to tap more potential consumers, and the rich resources of the network can reach cooperation alliances with non-competitors, so as to broaden the consumption level of products.

The network can also promote the culture of the enterprise and help establish the image of the enterprise.

4. Channel strategy: The channel of network marketing should be formulated in line with the principle of convenience for consumers. The company's products are extended to the products of their own enterprises in conjunction with the related products of other enterprises, and the simultaneous appearance of related products will be more attractive to consumers.

In order to promote consumer purchases, we should timely release ** information, new product information, and company dynamics, and provide a variety of payment modes in order to facilitate purchases, so that consumers have a variety of choices, and set up online stores to promote sales when building a company.

5. Service strategy: network marketing can strengthen interaction, save costs, and avoid the old-fashioned simplification of the original marketing model according to the characteristics of its own products, according to the specific target customer group and unique corporate culture.

Selling over the internet is cheaper than traditional sales channels, so online sales are generally lower than popular marketplaces. Since the information on the Internet is open and easy to search and compare, the information on the Internet plays an important role in the purchase of consumers. According to research, consumers choose to shop online, on the one hand, because online shopping is more convenient, and on the other hand, because more product information can be obtained from the Internet, so as to buy goods at the best price.

The direct low-price pricing strategy is that most of the pricing uses cost plus a certain profit, and some even have zero profit, so this kind of pricing is lower than similar products when it is publicly **. It is generally the pricing method used by manufacturing companies for online direct sales, such as Dell computer pricing is 10-15% lower than other companies with the same performance. The basis for adopting the low-price strategy is the one pointed out in the previous analysis, and the cost savings that can be achieved through the Internet companies.

Another low-price pricing strategy is the discount strategy, which is based on the original price to discount the price. This pricing method allows customers to directly understand the price reduction of the product to promote their purchase. This type of strategy is mainly used in some online stores, and it is generally priced at a discount according to the popular ** in the market.

For example, Amazon books** are generally discounted, and the discount** reaches 3-5% off.

If the enterprise is to expand the online market, but the product does not have a competitive advantage, you can use the online pricing strategy. Due to the wide range of online consumers and great purchasing power, many companies adopt temporary pricing strategies in order to open up online sales and promote new products. **PricingIn addition to the previously mentioned discount strategies, the more commonly used are prize sales and collateral giveaway sales.

It should be noted when adopting a low-price pricing strategy: first, because the Internet is developed from free shared resources, users generally believe that online goods are cheaper than buying goods from general channels, and it is not suitable to sell products that customers are sensitive to and enterprises are difficult to reduce prices; Secondly, when announcing the first online, it is necessary to pay attention to distinguishing consumer objects, generally distinguishing general consumers, retailers, wholesalers, and partners, and providing different information release channels, otherwise it may lead to confusion in marketing channels due to the confusion of low price strategy; Third, when publishing online, we should pay attention to comparing the information published by similar sites, because consumers can easily find the cheapest goods on the Internet through the search function, otherwise the information announcement will be counterproductive.

There are several pricing strategies commonly used in e-commerce:

Personalized pricing strategies.

Personalized pricing strategy refers to a strategy that uses the characteristics of network reciprocity to determine e-commerce products according to the specific needs of consumers in terms of product appearance, color, etc. With the development of the economy and the improvement of civilization, the development of people's personality is more likely to be recognized, valued and satisfied by the society, and e-commerce is no exception. The provision of personalized products not only meets the needs of consumers for the use value of products, but also provides consumers with a personalized experience, which greatly improves the probability of repeated purchases by consumers.

Therefore, in the e-commerce environment, product pricing should implement a personalized pricing strategy.

Reputation pricing strategy.

Reputation pricing strategy refers to the quality of the company's reputation among consumers as a basis for determining the product. Reputable enterprises or brand-name products, using their prestige in the minds of consumers, set the product ** very high. In the e-commerce environment, for e-commerce enterprises or products with good image and reputation, the best can be higher for each other; Conversely, ** is lower.

Therefore, when a company prices a product in an e-commerce environment, it is necessary to consider the reputation of the enterprise itself or the product.

Automatic price adjustment and bargaining strategies.

Automatic price adjustment and bargaining strategy refers to the establishment of an automatic price adjustment system for e-commerce enterprises on the basis of calculating revenue according to seasonal changes, market supply and demand, competition and other factors, and automatic adjustment. At the same time, establish a collective bargaining system with consumers to negotiate directly online, so as to make it more flexible and versatile. Because it is the most sensitive issue for enterprises, consumers and even middlemen, and the characteristics of information freedom in the e-commerce environment make these three parties have a full understanding of the information of a product, so enterprises should adopt automatic price adjustment and bargaining strategies to price products.

Auction Bidding Strategy.

Online auction is currently a relatively fast-growing business field, and economics believes that if the market wants to form the most reasonable, e-commerce auction price is the most reasonable way. In the online auction, consumers take turns to make the bidding public through the Internet, and the highest bidder wins within the specified time.

1. Brand marketing strategy.

For enterprise network marketing, the products sold must have their own well-known brand influence and product advantages, according to the Internet to make their own products quickly get marketing promotion, to create their own corporate image. The production of the company's brand culture construction is the basic, according to the Internet brand to promote the market share of the product, so as to promote the company's profit. According to a series of marketing and promotion strategies, consumers are encouraged to improve their cognitive ability and recognition of products and companies.

Second, product countermeasures.

In network marketing, the first thing to clarify the first-hand source of their own products and the target customers of the products, to ensure that there is an abundant first-hand supply of goods in the expansion of the sales market, in addition, according to the establishment of the target customers, to purposefully look for potential users of the product, the purpose of the design of the sales direction. In addition, it is also necessary to pay attention to the quality of the selected products, which is the guarantee of the success of online marketing.

3. Pricing strategy.

The sales price of the product is the focus of consumers' concerns, and how to buy cheap and high-quality products may mean that the selection of stores is not exhaustive. The great advantage of online marketing is to control costs and promotional planning costs, so as to reduce the price of products. With the announcement of Internet informatization, if you want to win in price, you must immediately adjust your own different prices.

For the marketing promotion stage, the company can also completely reduce profits, with cheap and high quality to attract consumers, after the sales market is perfected, you can also use cheap methods to give back to consumers.

Fourth, ** countermeasures.

The difference between network marketing and traditional sales methods is mainly that professional employees do not need to carry out product sales, save costs and achieve the actual effect of online publicity. Therefore, the key to Internet advertising in network marketing is to be able to tap the potential users of their own products and expand the sales of products.

Fifth, market strategy.

The sales method of network marketing must be considered from the perspective of consumers, and can be based on the requirements of consumers to immediately upgrade the company's **update** information, new product information and the company's **theme activity information, etc., in addition to enable a variety of payment methods, enhance consumer selection, and also enable customer interaction platform, so that consumers can further grasp the product information, increase the sales of products.

6. Customer service countermeasures.

Interactive communication method is also one of the differences between traditional marketing methods and network marketing, for the customer service mode in network marketing, the general selection of customer service manual service interactive platform, according to the characteristics of their own products and the characteristics of the customer base, to enhance the participation of the company's culture, control the cost of a new way of customer service. Single-kernel network marketing training, an all-in-one solution.