What should a complete VI design include?

vi design, what exactly is designed?

Zhonghui Design (Beijing Zhonghui Avenue Consulting****) answer:

A complete set of VI design, that is, corporate visual identity design, usually includes the following aspects:

Logo design: The logo is the core identity of the corporate brand, which needs to be designed according to the company's positioning, culture, products or services and other factors to present a unique image and style.

Font design: Choosing the right font can help a company build its brand image, for example, different types of fonts such as traditional, fashionable, and robust can represent different corporate images.

Color design: Color is also one of the important elements of corporate image design, different colors represent different meanings and emotions, and need to be selected according to the company's brand image, target audience and other factors.

Standard stationery design: leaflets, business cards, envelopes, paper and other corporate publicity stationery design, requiring a unified style, beautiful and generous, easy to identify, in the details of the embodiment of the company's brand image.

Zhonghui Design's original VI design works.

A complete setvi designThe included items are:

2. Standard color part: standard color application, auxiliary tool color application, special color application, web color standard specification.

3. Font style: printing font standard specification, product standard font style standard specification, network technology application font style standard specification, English font standard specification, digital punctuation usage application standard specification.

4. Daily necessities: fax paper, personal business cards, archives, and letterheads.

5. Garment industry: worker auxiliary tools, salesman clothing.

6. Image display: façade design, corporate image wall, front desk reception.

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7. Packing: kraft paper bag, outer packaging box.

8. Advertising design.

Album cover design, folded cover and page layout standard specifications, promotional posters, display design, promotional leaflets, etc.

9. Self-**.

A complete set of VI design includes: VI basic design project and VI should be argued for two parts.

1. VI basic design includes: corporate logo design, corporate standard font, corporate modeling, corporate symbol graphics, corporate special printing fonts and basic element combination specifications, etc.;

2. VI application items include: office supplies design, public relations gift design, employee clothing, clothing specifications, overall appearance design of the enterprise, sign and symbol indication system, sales store identification system, enterprise commodity packaging identification system, corporate advertising and publicity specifications, exhibition indication system, etc.

VI: Translation is the visual identity system, which is the most disseminated and infectious part of the CIS system.

is the non-visual content of the CI.

Zhonghui Design (professional VI design company) answers:

1.Corporate logo design: The corporate logo is the core part of VI design, which represents the image and brand value of the enterprise. It should be concise, easy to identify, and able to convey the core philosophy of the business.

2.Font design: Fonts are also one of the indispensable elements of VI design. The font should be in harmony with the corporate logo, and choose a font that is clear, easy to read, and distinctive to ensure the consistency of the brand image.

3.Color design: Color is a very important element in VI design, which can arouse people's emotional resonance and association.

When formulating the VI design, the main color should be selected that is in line with the corporate attributes and cultural connotation, and the secondary color and color scheme should be determined to ensure the unity and coherence of the brand image.

4.Graphic design: Graphic design includes a variety of auxiliary graphics, lines, and shapes designed to enhance the visual and expressive power of the brand image and improve the brand's identity.

5.Standard manual: The standard manual of VI design is the standardized management of the brand image, including design principles, logo application specifications, color use specifications, font application specifications, etc.

The standard manual serves as a guide so that all design work related to the brand image follows the same specifications to ensure the consistency of the brand image.

Zhonghui Design's original VI design works.