In depth analysis of how to make a reasonable choice between PC and mobile network marketing

The main mobile phone side is like that, and the PC side is like that.

Computer and mobile are the main ways of network marketing promotion, and the following is a summary of a few experiences, I hope it will help you.

Desktop. 3. Domestic large-scale e-commerce platforms: Alibaba, **, Tmall, JD.com, etc.

4. Blog promotion.

5. Social promotion.

Mobile promotion.

The computer terminal and the mobile terminal are network marketing pushes.

Du Guang's lord zhi

There are several parts to online marketing:

1. Enhance the visibility and influence of the corporate brand.

2. Acquire potential customers.

4. Better (faster, more efficient, more convenient) service for existing customers through the Internet.

Common and effective methods of network promotion.

PC 3, domestic large-scale e-commerce platform: Alibaba, **, Tmall, Jingdong, etc. For most businesses, the best thing about going through a third-party ecommerce platform is the low cost.

In traditional marketing: personnel, business promotion, participation in the Canton Fair and other activities will consume a lot of manpower and material resources, but the use of third-party e-commerce platforms can reduce the cost of network marketing; At the same time, it has the advantages of strong pertinence, large volume, fast transmission speed, wide range, and ecological additional services.

4. Blog promotion: This is an emerging way of network promotion in the times. The popularity of blog promotion lies in the interaction between the blogger and the viewer, who intentionally or unintentionally promotes the blogger's article when it is browsed.

In order to attract viewers, it is necessary for the blogger to publish an article that is attractive and communicative. From this point of view, blog promotion is another form of word-of-mouth marketing. Another great benefit of blog promotion is that blogs are more search engine friendly, and the same articles rank higher in search engines than average.

5. Social promotion: Weibo marketing does have unattainable advantages in e-commerce, but in terms of application promotion, I am lonely and unheard of, and I have not seen too good cases. However, I personally believe that the focus of Weibo's operation is on brand building, and we should not focus on short-term effects. Mobile.

Look at the customer in**take it**, and leave the others away.

Both PC and mobile marketing should be done, but they are divided into priorities according to the characteristics of the industry.

The mobile Internet will permeate all aspects of our lives all the time. There are more people who bury their heads in their mobile phones when taking the bus, and when waiting for the elevator, people no longer pay attention to the floor numbers that change all the time, but on mobile phones, and even before going to bed and after waking up, the important thing is to look at their mobile phones. There is a saying that the people who accompany us the longest every day are not relatives and lovers, but mobile phones and the Internet, which is really heart-piercing and true.

Marketing messages are short, relevant, and effective in the age of mobile internet. Provide established value to mobile Internet users in interactions.

The mobile internet has redefined what it is necessary for consumers to interact with brands after obtaining information. When consumers shop, they will put forward their own needs and understanding of items. Just like our online shopping, you need to contact the customer service staff first to understand the relevant attributes of the item and whether it is true; It will also look at reviews to judge whether the item is worth buying.

The mobile Internet will completely change the concept of one-to-one marketing, allowing enterprises to directly target consumers on mobile terminals who are shopping.

With the development of the mobile Internet, the momentum of mobile promotion is greater than that of PC.

However, there are still a large number of users on the PC side, and the PC side and the mobile side are not a substitute relationship, they can develop each other, and users will choose different terminals accordingly due to different needs.

PC: There are many staff and students who use computers for homework, and these people sit in front of the computer for a long time and use the break time to access products other than homework. Most of the PC equipment is desktop or notebook, which is not convenient to carry, and is generally used in fixed places such as residences, companies or Internet cafes.

Mobile: Mobile users are widespread, men, women and children are involved, and the age span is large. It can be used anytime and anywhere, as long as the base station can be covered, it can be used wherever there is a network.

The mobile terminal now has a huge number of users, and the attributes are more inclined to leisure and entertainment, while the PC side is more inclined to specialization.

Enterprise promotion should find the right direction and grasp the market dynamics at any time, so as to obtain results with limited investment.

With more and more mobile Internet users, enterprises must not give up the investment in the computer, turn around and focus on the construction of mobile marketing, at present, everyone likes to open the app to buy products, but for some users who do not have enough memory, they prefer to open the enterprise ** to buy. If you want to be sensitive to your own mobile marketing type** and be liked by everyone, these places must be built well.

1. The design of the home page.

After the user searches for the company's ** keywords, it will find enterprise-related information, click into the first thing you see is the bridge with the **home page, if the design of the home page can attract customers, then it will let customers stay in ** for a period of time, even if the customer is not enough to buy things, it will also increase the weight of **, so that ** can stand firm on the home page. If the homepage is poorly designed, and users come in and find that the homepage is too ugly and annoying, they will simply close it.

2. **Navigation bar design.

Due to the update of some rules by various search engines, the navigation bar must be designed in accordance with the provisions of the search engine, and some of the more complex navigation bars are actually of little use, and will cause users to hate them. The navigation bar is well designed to be simpler, so that users can see how to operate at a glance.

3. Add the first function.

The difference between marketing and display is still relatively big, and what we often see in marketing is the two things that we often see**and**consulting. Indeed, the Dial and Consult features are very pleasing to users because they help customers solve their queries quickly.

4. Filling of content.

**Whether the content can resonate with consumers is very important, why some well-known companies have very little content but good sales, this is because their content can resonate with consumers in the market, such as Dior, Chanel** There is very little content, and just a few sentences can always capture the hearts of female consumers, which is the effect of high-end copywriting.

Some business managers always feel that the reason why Dior and Chanel sell well is because their own brands are big enough to attract consumers' likes. In the construction of mobile marketing, copywriting is also very important.

Marketing**.