Seeking perspectives on the phenomenon of Chinese culture Comment Analysis

This needs to be accumulated on a daily basis. I can't rush it all at once.

——The following data and analysis** refer to the "Analysis of business models and regional investment opportunities in China's cultural real estate industry

The industry's year-on-year revenue achieved positive growth

From the perspective of the number of cultural and related industry enterprises above designated size in China, the number of cultural and related industry enterprises above designated size in China fluctuated from 2017 to 2020, and by the end of 2020, there were 10,000 cultural and related industry enterprises above designated size in China.

In 2020, the operating income of enterprises above designated size in cultural and related industries reached 9,851.4 billion yuan, an increase over 2019, and positive growth for the whole year compared with the declines in the first quarter, the first half of the year and the first three quarters of 2020.

The new business format of "Internet + Culture" has maintained rapid growth

From the perspective of new forms of industry, 16 industry sub-categories with obvious characteristics of new cultural formats (including radio and television integrated broadcast control, Internet search services, other Internet information services, digital publishing, other cultural and artistic industries, animation, game digital content services, Internet game services, multi-**, game animation and digital publishing software development, value-added telecommunications cultural services, other cultural digital content services, Internet advertising services, Internet cultural entertainment platforms, copyright and cultural software services, manufacturing of intelligent unmanned aerial vehicles for entertainment, manufacturing of wearable intelligent cultural equipment and manufacturing of other intelligent cultural consumption equipment) achieved operating income of 3,142.5 billion yuan, an increase over 2019, and the growth rate was faster and one percentage point faster than that in the first quarter, the first half of the year and the first three quarters, respectively; The proportion of the total operating income of enterprises in industries above designated size is an increase of one percentage point over 2019.

Among them, the operating income growth rate of five industry sub-categories, including Internet other information services, other cultural digital content services, Internet advertising services, entertainment intelligent unmanned aerial vehicle manufacturing, and wearable intelligent cultural equipment manufacturing, exceeded 20%. It reflects the strong development and growth trend of the domestic "Internet + culture" new business format.

In 2021, with the sustained and stable recovery of China's national economy, the demand for cultural consumption will be further released, the scale of the cultural industry will continue to expand, and the recovery trend of the cultural market will continue to consolidate.

Chinese culture has a long and profound history, but it is in an awkward position in contemporary times for many reasons.

In today's era of rapid development, the Chinese culture, which has always been known for its profound and comprehensive wisdom, has not successfully kept up with the world trend, and relying only on characteristic things such as Confucius Institutes and "The Art of War" is not enough to integrate into Western civilization as the mainstream culture, and the conspiracy theories in it are not the essence but the dross! The traditional cultural things exported by China have failed to express the real essence, such as the anti-war of Laozi and Mozi, and the democratic thought of Mencius and Xunzi of "the people are precious, the society is secondary, and the monarch is light", which is the concept of both civilization genes and modern society.

If Chinese culture wants to be carried forward, it must first be thoroughly integrated with modern civilization in terms of connotation, especially spiritual civilization and political civilization, and second, in terms of communication methods, it must be in tune with the technological and psychological characteristics of today's Internet age, and official-like propaganda is increasingly losing its market.

In recent years, China has issued a number of policy documents involving the cultural industry, and the cultural industry has been mentioned to be developed into a pillar industry in China in 2020. With the strong support of policies, China's cultural industry has accelerated its growth rate, showing huge development potential, and has become a new growth point for modern economic development.

According to the data of the "2014-2018 Analysis Report on the Development Prospects of China's Cultural Industry and Industrial Chain Investment Opportunities" released by the Prospective Industry Research Institute, since 2006, the added value of China's cultural industry has shown a continuous upward trend, and the development has been relatively stable. Compared with 2006-2010, the added value of China's cultural industry increased to a greater extent in 2011, due to the change of statistical caliber. According to the new standard, the National Bureau of Statistics revised the added value of cultural and related industries in 2011 from 1,347.9 billion yuan to 1,551.6 billion yuan.

In 2012, the added value of China's cultural industry was 1,807.1 billion yuan, a year-on-year increase. According to preliminary estimates, in 2013, the added value of China's cultural industry reached about 2.1 trillion yuan, a year-on-year increase.

As incomes grow, the Engel coefficient of Chinese households will continue to decline. International experience shows that during this period, people's demand for cultural goods and services will show a rapid growth trend. By 2020, the actual cultural consumption in China's urban and rural areas will reach 2,946 billion yuan, and if calculated according to the relationship between Engel's coefficient and cultural demand, cultural demand will reach 2,946 billion yuan.

At present, the supply scale of the cultural industry is 2.1 trillion yuan, that is, by 2020, the market space of China's cultural industry will reach 846 billion yuan.

In terms of international demand, with the peaceful rise of China and the continuous improvement of its comprehensive national strength, the international influence and appeal of Chinese culture are increasing day by day, and the demand for Chinese cultural products in the international market will also increase significantly. At the same time, with the continuous development and growth of China's cultural industry and the continuous improvement of international competitiveness, the export of cultural products will increase substantially.

The development of the industry is still immature.

At the same time, China's cultural industry also has some competitive disadvantages, the most prominent problem is that the industrial development is still immature. From the perspective of the proportion of the cultural industry in GDP, the United States is as high as 25%, while China is less than 4%; According to the new statistical standards of the National Bureau of Statistics, only a few provinces and cities in the country have reached the standard of pillar industries (that is, the added value of the cultural industry accounts for more than 5% of the city's GDP). According to China's current per capita income and price level, China's total cultural consumption expenditure should reach more than 4 trillion yuan, but the actual supply capacity is less than 1 trillion yuan, which only meets less than 25% of the market demand.

The situation is very good! The people live and work in peace and contentment!

Culture is a historical concept. The historical transmission of culture, the upper culture is based on written classics, and the lower culture mainly relies on oral inheritance. On the premise of the change of cultural characteristics, and with the major events and typical events related to culture as the boundary, the division of the historical stages of cultural flow can be operated.

When we say that culture is a historical concept, we should understand it from two aspects: first, all cultural phenomena exist, mutate, and develop under a certain historical background, so that they have the characteristics of a certain era; Secondly, culture has accumulated and established its own traditions in the process of inheritance over time.

Traditional Chinese culture refers to the culture that is based on Chinese culture, created by all ethnic groups in China, and accumulated through long-term historical development. Traditional Chinese culture and ancient Chinese culture are referred to from different perspectives. Ancient Chinese culture is aimed at modern culture, it is the division of cultures; Traditional culture is the inheritance of culture, it emphasizes the origin of culture and all the cultural heritage inherited along this source, it is not limited to ancient times, but so far the Chinese nation has been screened, eliminated, constantly enriched and growing the sum of the humanistic spirit.

Some people equate traditional culture with ancient culture, and thus think that paying attention to tradition is retro, and even believe that tradition and modernization cannot coexist, or that in order to achieve modernization, it is necessary to oppose tradition. This understanding just ignores that the process of modernization is still a part of the development of traditional culture, and once tradition is denied, modernization will be disconnected from national characteristics, that is, Chinese characteristics, and inconsistent with the goals we pursue. There are also those who believe that to carry forward tradition is to refuse to import and borrow, or that Chinese tradition and Western culture are diametrically opposed.

This kind of understanding is also one-sided, any kind of national tradition, in all historical periods, must be influenced by other national cultures, once the introduction and absorption of other cultures become a reality, that is to say, once these absorbed foreign cultures are integrated with their own culture, it will also become a part of the traditional culture. No culture is pure and pure, and absorbing foreign culture is one of the normal ways to enrich and develop ontological culture.

The historical context of the development of Chinese culture and the factors that determine the development of history. Cultural development should have its own periodization, but because cultural development is basically consistent with China's general history, the study of cultural development can be carried out in accordance with historical development.

Regarding the characteristics of Chinese culture, it can generally be classified into three things: first, the unity of heaven and man, and the adaptation of heaven and things; second, the family ethics standard; Third, you are a monk. The West is: first, the division of heaven and man and the conquest of nature; second, the individual; Third, the spirit of reason.

Chinese culture can be summarized into three main types:1Patriarchal culture 2Agrarian culture 3Kinship culture.

These three cultures constitute the mainstream of traditional Chinese culture. And with the evolution of history, they have become more and more interpenetrating and interpenetrating. For example:

In the big family of feudal society, blood relations are very important, especially emphasizing the hierarchical gap in generation and status, so great importance is attached to family rules, they are even more cohesive and authoritative than some systems of the state to a certain extent, in Mr. Lu Xun's ** we often see the influence of patriarchal culture on feudal rule and people's thoughts; China is still a big agricultural country since ancient times, and the so-called economic foundation determines the superstructure, and the economic form dominated by agriculture will inevitably produce a cultural system that adapts to it.

The Confucian culture represented by the Four Books and the Five Classics has influenced people's thinking for thousands of years, so I think the most important feature of Chinese culture is Confucian culture: emphasizing the unity of heaven and man, self-cultivation and family governance to level the world, so that people's inner cultivation and external governance of the world can achieve perfect unity. The essence of Confucian culture is to be peaceful, upright, and innocent!

Secondly, farming culture, family culture, and some regional cultures are interconnected and interpenetrated, and gradually form the rich and colorful connotation of our traditional Chinese culture in the long evolution of history.

1.Patriarchal culture 2Agrarian culture 3Kinship culture.