There are several tips for SEO to balance rankings with conversion rates

Conversion rate is the ratio of the number of conversion actions completed to the total number of clicks on your promotion in a statistical period.

The calculation formula is: conversion rate = ** number of clicks) 100% For example: 10 users saw the results of a search promotion, and 5 of them clicked on a certain promotion result and were redirected to the target URL Zhipei, and after that, 2 of them had subsequent conversion behaviors.

Then, the conversion rate of this promotion result is (2 5) 100%=40% conversion rate is the core of whether ** can be profitable in the end, and improving **conversion rate is the result of **comprehensive operational strength.

Got a lot of traffic from SEO, but the benefits that can be brought are very little, which is that the conversion rate of traffic is too low, ** traffic alone is useless, only the traffic conversion can bring profits, otherwise, the meaning of existence should be considered. How to improve the traffic conversion rate? Learn Skills** Make and share 7 tips.

1. Clearly lift off to tell the user the next moveIf you want the user to buy, then clearly tell them that an obvious buy button and a color that distinguishes it from other text can have the effect of attracting the user's perspective.

The text expression is straightforward, for example, I hope that users will share the article, and at the end of the article add "Please ** to your friends", and then for example, if you want users to pay attention to WeChat, "Pay attention to WeChat***, send 300 sets of **templates!" "Explicitly and inducingly users are given.

2. Give users the reason to place an order, users are not stupid, they will not be blindly lured, only what you provide is enough to make users tempted, such as articles that bring value to users, products are very good, services are very good, or your gifts are attractive enough, there is always one to attract users.

3. User experience user browsing is a time cost, if the cost of getting a thing is too high, the user may be noisy and blind and have no patience to continue, for example, the user just wants to know a simple product, and you want him to fill in a 10-page questionnaire, the user is naturally impatient, try to make the user worry-free.

4. Use reasonable colors and different colors of the image to give people different feelings, arouse different emotions of people, and do emotional ** It is more suitable to use warm colors to give people a warm feeling. Color adjustments should also be made in different seasons, and the ** winter that sells air conditioners should highlight the heating capacity of air conditioners, which is suitable for warm colors, while summer is more suitable for cool cold colors.

Different colors evoke different emotions in people, red instills a sense of urgency, while blue instills trust. Carefully select the best image and color combinations to instill the right emotions in the user.

5. Specific wording 6. Writing in the user's tone with the user's way of speaking can give other users more trust, such as sharing an article about acne, expressing it in the tone of a real user can resonate with the user, many users will participate and share independently, with a good publicity effect, people are divided into groups, and users prefer to be with people who have common experiences.

7. The content is short and too long, and the content contains annihilation that makes people impatient to read, and the user is here to buy something not to see**, and it is enough to express the product characteristics concisely and accurately.

Take user browsing ** as an example, if every 200 visits**, there are 40 users to communicate with the **customer service (or**, etc.) on the **, then the communication conversion rate of ** is 20%, and finally there are 10 potential customers interviewed, the interview conversion rate is 5%, and there are four potential customers who place an order to buy, then the purchase transfer and pre-rewilding rate is 2%. At present, many people only define the conversion rate as the communication conversion rate or the face-to-face conversion rate, which is a misunderstanding of the concept of conversion rate. To fully understand the concept of conversion rate.

The more users who browse, the higher the conversion rate, and the stronger the profitability, so the conversion rate is a metric we must focus on.

**Conversion rate process shouting analysis.

**Conversion rate has a close relationship with SEO, through **optimization technology, the ** ranking to the front, so that the ** rate increases greatly, so that the ** traffic increases, and the final conversion rate is high.

The conversion rate is the ratio of the traffic to the volume, or the number of inquiries from users.

How to Increase Conversions:

1. Content.

To do a good job, the content must be excellent, which I believe SEO novices know the importance of this aspect, and present the content that users want to see.

3. Artistic and layout.

4. Improve user trust.

You can increase the honor and qualification of the enterprise, the display of the strength of the enterprise", hail is reporting and other sections, the information should be true and reliable, do not exaggerate the publicity! Doing a good job of user trust actually improves the SEO conversion rate in a certain sense.

5. Show the advantages of the product.

In particular, the sales category is mainly through product display, content display, enterprise potato industry display, brand display to achieve a sales purpose, so for such a site product itself advantages and product **, product ** processing is very important, these are more attractive to users.

6. Other factors.

1: The new site is online, and it is best not to make changes to the title and description after writing it, because the modification is too frequent will make the spider distrust your site, and it is easy to make the inclusion time of the homepage slower, or even not included.

2；It's best not to do tracing text before the new site doesn't include the homepage.,The more natural the new site, the better.,Don't deliberately optimize for the spider.,Give the spider a good impression at the beginning.。 At most, bold keywords, or change color. One is fine, not too many.

3；You don't need to go to the search engine to submit.,Now the technology with Google is very developed.,The new site will basically be included in 1-3 days.,I'm afraid that the inclusion will be slow, you can go to some high-authority places to send 2 links.,It will be included soon.。 Submitting more than 3 times may be considered cheating.

4；Don't put a lot of Alimama ads, otherwise the consequence will be that they will not be included directly. This point of view is what I have tested.,There were two Taoke stations before.,** put a lot of Taoke links as soon as it was done, but 2 weeks passed.,Not even the home page was included.,Then the link was removed.,3 days later, it was included.。 I believe you also know the specific reason, which is the opposite of **, and it is not impossible to do this kind of thing with that kind of narrow temperament.

5；It's best to update 2-5 articles a day when the new station is launched, the number of words is best more than 300 words, it's best to be original, can't be original or pseudo-original, purely in **copy + paste the article don't put it on your site. It's best to fix the update time, so that the spider will get used to coming over regularly, and the updated article can't add text to every article, at least one of them is not deliberately optimized. At the same time, the pointing of the tracing text can not be too single,If all the links are directly to the home page,Fools can also know that this is deliberately seo,Do you say that the hundred poisonous spiders will let your station go?

6；Don't do too many external links when a new site is launched, otherwise it is easy to be considered SEO cheating. I think it's okay to do a few in the first few days, and after a week, do about 5 a day (focus on quality), stick to it every day, and after a month it becomes 10, and then slowly increase it. In the early stage, the external link has little effect, and when the inclusion of ** comes up, increase the external link strength.

7；Pay attention to the density of keywords, if the density of keywords is too high at the beginning, it is easy to judge that the keywords are piled up, and I believe everyone knows what the consequences will be. 8: Don't be in a hurry to do friendship links at the beginning of the new site, it doesn't matter if you do it within a month, the effect is not great, and it is easy to be judged as cheating if you do more, so it will be a bit more than worth the loss.

What are the benefits of doing SEO well? Of course, it is to let the top ranking and the brand get a larger amount, and everyone knows the benefits, but the method may not be clear. Let's talk about some good ideas.

1. Increase the originality of **. **Update the content, try not to copy and paste the same articles on other platforms, so that the web crawler crawls to your page and finds that the content is the same as a lot of previous content, and there is no fresh content, which will reduce crawling and include less over time. At the same time, it is also necessary to reduce the similarity of the pages, and do not have too many articles on the same topic and topic, so that the ** experience of netizens will be better.

2. The level of the content page should not be too deep. To put it simply, the flattened **structure is more suitable for inclusion, and the kind of ** that doesn't know which corner the point goes to**, the structure is more chaotic.

3. The setting of internal links. Yiren Network suggests that from the homepage to news and recommended articles, it is necessary to set up internal links, and ensure that there is at least one internal link in each article to facilitate page jumping.

4. Build external links. Needless to say, the importance of backlinks determines the number of users who jump to yours from external pages. Therefore, while doing a good job of updating ourselves, we must also build more external links and increase more external traffic.

SEO contains too many aspects, so if you want to get a good effect, you need to make efforts in many aspects, not only to do a good job of content updates, but also to do a good job of external links, and at the same time to do a good job of keyword optimization, these aspects are essential!

Thank you! Clause.

1. There is no absolutely stable ranking.

Some people claim: "three days on the home page", "guarantee effect invalid refund", these are just marketing methods, technically unscientific.

The same **, it is a ranking in the morning, and it is a ranking in the afternoon, how can this guarantee that it must be on or not on the home page?

And no matter how good the net is, there is a possibility of ranking down (sometimes it has nothing to do with you).

Therefore, the ** ranking is generally fluctuating and rising, so it is extremely unscientific to guarantee a certain number of places.

Clause. Second, the effect of different ** is different.

Some keywords rank well, some are bad, some are inland Naixi page keywords, and some are homepage keywords, so different situations are different. We have done some ** estimated traffic is 0, there are one or twenty visits a month, but he can generate hundreds of thousands of orders, but we have also done some one or two hundred visits a day, but the profit is not so good. Therefore, the effect can not be generalized, some people do well, the conversion rate is high, and some are small industry competition will also have a high conversion rate.