What are the platforms for live e commerce now?

1. Live broadcast: To be honest, relying on its own huge traffic and basic user advantages, live broadcast is the leader in the field of e-commerce live broadcast, but I checked the entry threshold of the current live broadcast, first of all, you have to become a big V, and then you need to release a paragraph after becoming a big V, which is talent or introduce yourself**, and then apply for live broadcast permissions, but from many aspects, I know that basically only Internet celebrities with more than 50,000 fans and some well-known stars can apply for it... So this threshold is a bit high, and it's not particularly friendly for newcomer streamers.

2. Mushroom Street: Mushroom Street actually doesn't need to be introduced too much, Mushroom Street is a platform with a huge number of users in the female shopping industry. His entry threshold:

Before applying for a live broadcast, you must become a Mushroom Street business, and if you want to become a Mushroom Street business, you must have your own ** store, and the monthly sales volume must be more than 3000, and the product must be female, and it must be a real photo of the model, and there are certain requirements for the appearance of the anchor, it needs to be a beauty, this threshold...

3. Red beans: In 2016, China Telecom's live broadcast e-commerce platform specializing in e-commerce came out, and I learned that the current threshold is very low, as long as you apply for certification, you can open your own live broadcast room, and the platform does not take commissions, and there is no time and time limit.

What are the live streaming e-commerce platforms? So there is another one, the live broadcast e-commerce platform, what is his value?

1. Enhanced interactivity, consumers can enjoy the fun of interacting with the anchor when purchasing.

2. Reference, generally the anchor will write his measurements, height, and weight on the small blackboard, which can be used as a good reference for consumers.

3. Substitution into reality, there is a certain AR effect, artificially augmented reality, there is wood.

4. For users who like the brand, you can go straight to the topic.

However, there is a big problem with not having a brand preference:

It's a bit of a waste of time! Everyone is so short of time, there is time to watch the live broadcast, I don't know how many ** pages I can browse

So let's take a look at what type of content users want

1. Appearance! The streamer is good-looking, at least.

It can attract users to the live broadcast room.

2. Product value, product quality should be good, in order to have repeat customers, turn new powder into iron powder.

3. Focus on product details and respond to consumer questions in a timely manner.

4. The anchor does a good job of product demonstration and interaction with users.

Of course, there are a lot of **Tmall, as well as Jingdong Suning, and now they all have live broadcasts.

Now there are many platforms for live e-commerce, Douyin and Kuaishou have also joined the ranks of live e-commerce, if you want to find a live broadcast e-commerce platform suitable for Xiaobai, it is recommended to live broadcast of red beans, this platform has a low threshold, and it is more suitable for Xiaobai to start a business.

There are many e-commerce live streaming platforms now, which are particularly complicated. But I think it's stillYi LiveYes, it is very suitable for enterprises to settle in, e-commerce live broadcast, and the operation is also very convenient.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

There are now more and more live e-commerce platforms, such as:**Live broadcast, Kuaishou, Mushroom Street, Douyin, Kandian live broadcast,Wait a minute.

1. Live broadcast

**Live streaming is a live streaming platform launched by Alibaba, positioned as a "consumer live broadcast", where users can watch and buy at the same time, covering a wide range of topics including mother and baby, beauty, etc. Since the trial operation in March 2016, the number of mobile users of **live content has exceeded 10 million, the number of institutional anchors has exceeded 5,000, and as of 2018, the platform has more than 50,000 live broadcasts per day, of which more than half of the viewers are post-90s.

2. Kuaishou

3. Douyin4. Mushroom Street

According to public data, Mushroom Street recruited nearly 2,000 anchors in the third quarter of 2019, and the number of anchors on the platform has reached 10,000, with an average daily live content duration of more than 3,400 hours. After the transformation to live broadcast e-commerce, Mushroom Street is no longer simply introducing merchants to provide goods for female users, but matching merchants and anchors, and then allowing anchors to bring goods to users.

5. Watch live broadcasts

There are many e-commerce live broadcast platforms, such as: **, Mushroom Street, Pinduoduo, Douyin, Yi Live, Kuaishou, etc., these platforms can do e-commerce live broadcast, each with its own characteristics.

Yi LiveIt's also very good, a live broadcast platform tailored for e-commerce live broadcast.

E-commerce live broadcast ushered in the outlet, and it turned out that there were so many benefits.

Under the influence of the epidemic, a live broadcast can easily bring millions, tens of millions, or even hundreds of millions of billions of sales, and live broadcast has become a necessary choice for enterprises to increase sales. The platform gets traffic, the anchor gets benefits, the brand sells the goods, the consumers get the profits, and the win-win situation seems to be "everything is fine". However, the high anchor pit fees and commission commissions are overwhelming for small and medium-sized enterprises.

At a time when live streaming is booming, a new concept of "private domain live streaming" is quietly emerging.

E-commerce live broadcast is a live broadcast that is specially made by gathering the private domain traffic accumulated by enterprises. So what are the advantages of e-commerce live streaming?

Lower cost. With the explosion of live broadcasting, the pit fees of each anchor have risen, and the pit fees of the head anchors have started from hundreds of thousands, even if the pit fees of small anchors are not low, and the effect is difficult to guarantee, not counting commissions and platform sharing. Comparatively, the cost of private domain live streaming is lower.

The audience is more precise.

Private domain live streaming** is the brand's own private domain traffic, which is usually the brand's loyal customers, old customers who have purchased or potential customers introduced by old customers, helping enterprises effectively improve conversion rates.

Fan precipitation. When companies do public domain live broadcasts, most of the fans are precipitated on the platform, but these platforms are not decentralized and cannot directly connect with fans, so whether it is doing live broadcasts or posting content, they may face the situation that there are fans and no traffic.

The key to private domain live streaming is to precipitate users into real private domain fans.

Data review. After the live broadcast of the short ** or e-commerce platform, what data can be precipitated by the enterprise depends on the platform, and the data information enterprise cannot control it, and even the permission is required to see more data information. Through private domain live streaming, enterprises can realize the precipitation of private domain data through a third party, which can not only better conduct data review in the later stage, but also better integrate with business data.

With the gradual saturation of Internet traffic, private domain traffic has become one of the main paths for enterprises to refine their operations, and private domain live streaming has linked brands to online and offline integration, bringing long-term communication and interaction between enterprises and users. As the mainstream form of live broadcast in the "post-era" that conforms to the trend of the industry and the times, players who have laid out in advance and formed a complete paradigm will take the lead. In the second half, those brands that already have a private domain traffic base will definitely join the battlefield more intensively.

Based on the live broadcast marketing needs of e-commerce, Nuoyun focuses on private domain live broadcast and marketing fission, provides brands with professional live broadcast teams and operation planning services, focuses on every link of the live broadcast marketing process, and creates a set of full-process, one-stop e-commerce live broadcast solutions.

Because of the popularity of live broadcast now, many products will carry out e-commerce live broadcast, e-commerce live broadcast generally refers to the use of live broadcast platforms or some network platforms for live broadcast of products, through live broadcast to promote products, because in the live broadcast can intuitively let customers see all aspects of the product, and through the comprehensive explanation of the salesman, customers can better understand the product, so it can also attract customers to buy, so as to increase the sales of products, is already a very popular sales means.

Yes and no. What is the difference between the main statement? Let's start by adding a particle "of" to these two goods.

Live broadcast e-commerce & live broadcast of e-commerce, in this way, live broadcast e-commerce is more inclined to the concept of a wide range of industries, while e-commerce live broadcast has a faint dynamic trend "The e-commerce industry has begun to try the live broadcast model". Or another explanation, "live e-commerce" means that people who do live broadcast begin to move towards the commercialization of e-commerce, and "e-commerce live broadcast" can be offline and online businesses with existing e-commerce scale begin to accept a new sales model - live broadcast.

Zhigua Data - **Live Data Analysis Service Platform.

**, JD.com, Douyin, Kuaishou, etc. are all platforms that can do e-commerce live broadcasts.

Recently, the second type of e-commerce has also developed a trend of e-commerce live broadcasting, and Luban and Douyin can do live broadcasting.

Some time ago, Luo Yonghao sold a total of 100 million yuan in three hours of live broadcast on Douyin, with a weekly sales of 30,003.

According to dataeye-edx data, the top 1 of the Douyin store's popular list that week is "Anmuxi Yogurt", one of Luo Yonghao's products, with a weekly sales volume of 64,337, rushing to the top of the Douyin store sales list.

With the popularity of live streaming in the e-commerce industry in 2019, merchants of social e-commerce and second-class e-commerce have also begun to pay attention to the value that live streaming can create.

Since 2020, the Luban platform has begun to lay out new functions for live broadcasting, and the landing page can be directly placed in the live broadcast room of Douyin, so as to achieve the purpose of obtaining more customers and improving product conversion through the promotion form of live broadcast. At the same time, compared with the previous information flow advertising, live streaming will precipitate more customers for e-commerce advertisers, thereby increasing the repurchase rate.

The form of live streaming has the characteristics of "outstanding direct selling points of product display" and "efficient and high conversion in the sales process". It has a good positive role in promoting the second-class e-commerce industry. Today, the second-class e-commerce industry may cause a big explosion driven by live streaming.

But correspondingly, it is not easy to follow the trend of live streaming and join the trend of live streaming. There are also many difficulties in live streaming.

First, the requirements for live broadcast anchors are high, and a professional anchor with strong oral expression skills is needed to explain live broadcasts.

Second, the requirements for the live broadcast operation team are high, and it is necessary to organize an operation team of at least 2 people to cooperate with the anchor to ensure the smooth progress of the live broadcast. Therefore, in the short term, the second-class e-commerce industry should be more cautious in trying in this field.

Different from the first type of e-commerce (**Jingdong Pinduoduo and other platforms), the main user group of the second type of e-commerce is consumers in cities below the third tier, and they are more sensitive to the quality of their products. And Kuaishou live broadcast is also the main sinking market. In such a comparison, Kuaishou is also an excellent choice for second-class e-commerce live streaming.

Since its launch in 2017, it has risen rapidly, and a large number of popular products and vertical anchors have been launched, and even excavators, tractors and other goods can be traded through Kuaishou live broadcast.

According to the DataEye-EDX data platform, recent hot products in Kuaishou include floral decorations, men's shoes, watches, razors, etc.

Generally like** Xiaohongshu, Douyin, Kuaishou, etc., mi88 has been very popular recently, which can help Internet celebrities find businesses.

Microvision now has a goose selection double twelve e-commerce live broadcast carnival, there are a lot of microvision tens of billions of subsidized goods, as well as low-cost good things to choose from Weishi - select the channel button, and then click on the goose to choose the double twelve label, choose your favorite products to watch the live broadcast.

**, Jingdong, Pinduoduo, Mushroom Street, Yi Live, Douyin, Kuaishou, etc., many of them can do e-commerce live broadcasts, each platform has its own characteristics, and the threshold is not the same.

The ranking of live broadcast platforms will be quite different according to the judging criteria. On the whole, the more common live broadcast platforms, such as Chuangxiang plus live broadcast, are better, Chuangxiangjia has become a majority of online and offline small and medium-sized enterprises, a booming micro-business group, a mobile Internet professional marketing platform selected by various self-leading and training institutions for e-commerce marketing promotion, and Chuangxiangjia one-stop communication services.

It is suitable for enterprise live broadcast, medical beauty live broadcast, health lectures, simultaneous live broadcast of press conferences, event promotion, investment live broadcast, private domain live broadcast and other scenarios, helping enterprises realize digital business transformation, layout private domain online marketing, and achieve brand promotion, live broadcast of goods, event promotion, performance growth and other purposes.

Main function: access *** |Distribution Fission |Customize |Live Data Dashboard |Multi-terminal broadcast |Paid Tickets |Password** |Warm-up robot |Red Envelope Rain |Straight Invitation |Start the recall |Chain store live broadcast |2nd Field Assistant |Exclusive launch live broadcast room |Multi** live streaming.

Application scenario: corporate event marketing |Brand investment |Branding |Home building materials with goods |Decoration plan live broadcast |Live broadcast of medical cosmetology |Chain brand simulcast |Educational Institution Admissions |Industry Summit Live |New product launch |Large-scale event site |E-commerce new retail with goods |Health & Medical Forum |Live broadcast of agricultural assistance.

Applicable industry: medical cosmetology |Jewels jade |Health & Wellness |Maternity, Infant, Mother and Child |Education & Training |Home building materials |Food & Drug |Chain enterprises.