What are the usual work contents of e commerce operations? Be specific!

Hello, hopefully, thank you!

Forehead. I'm making Alibaba products. If you want to do e-commerce, you can choose from two aspects, one is to do network marketing for a company, and promote and sell products through the Internet.

There are also many e-commerce products, Alibaba, promotion, construction, maintenance, optimization, HC, Mingwan, Sogou, these. You can also go to the recruitment ** to submit your resume, and you will learn a lot when you get an interview opportunity.

Some personal opinions: the way of e-commerce operation - the death of e-commerceWe can frequently see the word "enterprise operation" from many enterprise-related articles or arguments, a term that is well understood but does not know how many elite managers are stumped.

Formally defined as enterprise operation is a general term for a series of functions such as organizing, planning, directing, supervising and regulating the production and operation activities of an enterprise, which is a process that requires the coordination of human, material and financial resources through planning, organization, control, motivation and leadership, in order to better achieve organizational goals.

E-commerce operations, on the basis of the above theories, have many special features.

1. E-commerce is not a high-tech enterprise, and it cannot be applied to the operation mode of electronics, information, biology and other eleven fields are high-tech enterprises, but e-commerce can not be regarded as a high-tech enterprise in the full sense, and the general high-tech talents should account for 20-30%. In my opinion, there is no need for e-commerce people to brand ourselves as high-tech enterprises. Therefore, we should be more like a retail enterprise, taking controlling costs, managing the best chain and improving customer consumption experience as the primary goal of operation, rather than taking the technological frontier as the primary goal of a high-tech enterprise.

In recent years, we have seen many operational elites in the traditional retail industry invited to e-commerce companies. For example, Zhang Shouchuan, vice president of JD.com, was previously in charge of operations in internationally renowned retail companies. On the contrary, there are fewer executives of pure high-tech companies doing e-commerce operations.

2. Operating e-commerce is an unavoidable challenge for traditional enterprises If you are a traditional enterprise and do well offline, then it is very likely that your channel will take your goods, or clear inventory, or impulse, to sell on the Internet, thereby disrupting your sales system. In addition, there will be a large number of e-commerce brands established by various industries such as Vancl and Maibaobao, which will snatch away the loyal users who originally belonged to you, or directly intercept new customers who have just started to get a salary. Therefore, whether to start operating e-commerce is no longer a matter of interest for traditional enterprises, but a big issue that determines the life and death of enterprises.

3. The direction and mode of operation depend on data, I once said last year that there are at least 2 good opportunities in the first year. Take cosmetics as an example, the total transaction volume in 2010 was 400 billion, cosmetics accounted for about 5%, and sales of about 20 billion yuan. However, there are only more than 10 cosmetics brands that have done well on the **, with cumulative sales accounting for about 30%, and 70%, and the market of 14 billion is a relatively less competitive market.

In 2012, when the transaction volume was 800 billion, the market was larger and could accommodate more traditional brands and e-commerce brands. This is just very, very simple data analysis, e-commerce platforms have a lot of data, and people who do operations must look at these data and analyze your direction and pattern.

Hope mine is of some help to you!

The daily work content of e-commerce operation mainly includes store operation, event operation, paid traffic operation, data analysis, etc. Next, we will mainly sort out the daily work content of the small partners of e-commerce operations. The daily operation of the store is easy to understand, that is, the maintenance of store products, loading and unloading, evaluation and maintenance, inventory quantity, and making detail pages to assist the artist.

Store DSR, positive rating, improve customer service, etc., these are the basic and necessary tasks to be done every day. 1. Store inspection: check the daily store reminder area, timely handle complaints and rights protection reports, etc., to ensure that the store has no hidden dangers of violations.

Understand the number of treasures, inventory and other data, and repeat the inspection of store treasures. Some non-selling products can be removed from the shelves, depending on the product cycle. 4. Store product optimization:

3. Competitor analysis: pay attention to the changes of opponents and marketing strategies such as model selection and pricing, and provide effective response solutions based on the advantages of the store;

The operation of e-commerce platforms seems simple, but if you want to establish your own advantages in the industry, you must delve into it.

The e-commerce operation of a general company needs to do the following five things:

3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of opponents and marketing strategies such as model selection and pricing, and providing effective solutions in combination with the advantages of the store;

4. Familiar with the operating environment, transaction rules, and advertising resources of each e-commerce platform;

5. Analyze the latest data statistically every day, and take targeted operation measures according to data changes.

View the store operation data, analyze the data, and make corresponding operational adjustments after analysis, so as to improve the store operation and improve the store data.

The main specific content of the operation work in e-commerce is to manage the operating costs of e-commerce.

In many ways, the management of ** stores to increase sales of stores, improve popularity, etc., anyway, there are still a lot of things involved in all aspects. A good team can increase revenue and traffic to many stores.

What are the main tasks of online operations? What is his job in different network operation positions?

Large e-commerce enterprises, the operation can be divided into many levels, to do things at different levels, the general e-commerce operation, is the core of a complete e-commerce team, is the operator or management role, he needs to control the whole situation, such as the operation of a Tmall store, the initial development of the team may be 3-5 people, the operation is only one, you are the role of the store manager, the daily operation of the store must be managed, when to purchase, when to do **, those products to do the violence, how to promote the store or products, Budgeting and execution, management and coordination of team members and roles. The total performance of this store is directly linked to you.

If it is a large store with a relatively large sales scale, the store manager can have multiple operations under it, you can divide several operations according to product categories, channels, styles, etc., so that they can manage horizontally, and you can also distinguish them according to the functions of purchase, sales, and promotion.

If you have multiple stores for one brand, or multiple brands for a company or products from different industries, you can let them lead different teams to develop.

Operational promotion is mainly based on performance evaluation, and if it is managed by sub-function, corresponding KPI indicators are required. It depends on the company's own situation.

Depending on what specific operation you do, there are many kinds of e-commerce operations.

With the rapid development of e-commerce, e-commerce operation has become a very important profession. E-commerce operation refers to the management and operation of e-commerce platforms through various means and methods to achieve the purpose of increasing sales, enhancing user experience and enhancing brand influence. The work of e-commerce operation is very rich, so let's take a closer look:

1. Commodity managementE-commerce operations need to manage the products on the platform, including the shelves, delisting, adjustment, inventory management, etc. At the same time, it is also necessary to analyze and adjust the sales of goods to improve sales and user experience.

2. Marketing and promotion:E-commerce operations need to carry out marketing and promotion through various channels and methods to improve brand awareness and sales volume. Including online promotion, offline promotion, social marketing, content marketing, etc.

3. Data analysisE-commerce operations need to analyze and count various data on the platform to understand user behavior, product sales and other information, and provide a basis for optimizing operation strategies. Greatly.

Fourth, user management:E-commerce operations need to manage users on the platform, including user registration, login, information management, order management, etc. At the same time, it is also necessary to deal with and respond to user needs and feedback in a timely manner to improve user satisfaction and loyalty.

5. Customer service management:E-commerce operations need to manage customer service on the platform, including customer service training, customer service quality control, and customer service efficiency improvement. At the same time, it is also necessary to deal with and respond to users' complaints and problems in a timely manner to improve user satisfaction and loyalty.

Xinhua. Sixth, ** chain management:E-commerce operations need to manage the ** chain on the platform, including the selection, cooperation, and management of ** merchants. At the same time, it is also necessary to monitor and manage the quality, delivery and delivery time of the goods to ensure the stability and efficiency of the chain.

7. Platform operation strategy:E-commerce operations need to formulate and implement the platform's operation strategy, including strategy, strategy, marketing strategy, user experience strategy, etc. At the same time, it is also necessary to analyze and study competitors and market environment to maintain the competitiveness and innovation of the platform.

In short, the work content of e-commerce operation is very rich and complex, and it requires strong management and execution capabilities, data analysis and decision-making skills, communication and coordination skills, etc. At the same time, it is also necessary to continuously learn and update knowledge to keep up with the development and changes of the e-commerce industry to remain competitive and innovative.

The work content of e-commerce operation is diverse, involving the following main aspects:

1.Product Selection & Management:

Choose the right product according to market demand and competition.

Work with merchants to manage product chains, inventory, and inventory.

Carry out product innovation and optimization to ensure that products are competitive.

2.E-commerce platform construction and maintenance

Planning, designing, and developing e-commerce platforms (e.g., mobile apps) to ensure they are fully functional and meet user needs.

Manage and maintain the normal operation of the e-commerce platform, including layout, content updates, product listings, user registration, etc.

3.Marketing Promotion & Brand Building:

Build a brand image and increase brand awareness and loyalty through brand positioning, brand communication, and brand promotion.

4.Customer Relationship Management & After-sales Service:

Establish good communication and relationship with customers, consult and solve problems with customers.

Handle customer orders, track logistics information, solve after-sales problems, and provide after-sales service that customers are satisfied with.

5.Data Analytics & Operational Optimization:

Collect and analyze key data, such as visits, user behavior, sales data, etc., to gain insight into market trends and user needs.

Based on the results of data analysis, formulate operational optimization strategies to improve products, promotion, and user experience, and improve operational efficiency and sales performance.

6.**Chain Management & Logistics Operations:

Establish cooperative relations with leading merchants and logistics service providers to ensure the stability of products and the efficiency of logistics operations.

Manage inventory, order processing, and logistics to ensure timely delivery and customer satisfaction.

7.Market Research & Competitive Analysis:

Monitor market dynamics, competitors' strategies and industry trends, and adjust Lunkai's e-commerce operation strategy in a timely manner to maintain a competitive advantage.

Conduct market analysis and research to identify industry development opportunities and potential customer segments.

The specific work content of e-commerce operation can vary depending on the scale of the enterprise, the characteristics of the industry and the business strategy.