Is there a future for live e commerce? What is the current situation and future development trend of

Live e-commerce has a future. Compared with traditional e-commerce, live broadcast can better meet the needs of current users, users directly through the form of live broadcast, to achieve the transmission and promotion of basic information, but also can interact with each other in a timely manner, in various forms, with strong social behavior.

At present, many **live broadcasts will pass through the traffic entrances of major e-commerce platforms, directly carry out store recommendations and product sales in **live broadcasts** software, display and sell coupons and shopping coins, and complete the purpose of maximizing the conversion of fan economy through the cooperation model of sales sharing with anchors.

We rely on independent research and development of leading web crawler technology, search engine technology, and artificial intelligence technology to achieve real-time monitoring, cleaning and statistics of massive e-commerce data, to provide comprehensive market information and data analysis for all kinds of customers engaged in e-commerce, to help them make the right business decisions. Its "Live Insight", a professional e-commerce live broadcast data analysis software, is favored by brands.

The current situation and future development trend of live broadcast e-commerceThe nuclear core is the first year of the development of China's live broadcast e-commerce industry into the development of "everything can be broadcast", and live broadcast e-commerce has entered an explosive period. At the beginning of 2020, the "stay-at-home economy" under the new crown pneumonia epidemic provided a development opportunity for live broadcast e-commerce to "chase after victory".

After China's epidemic prevention and control has achieved significant results, live broadcast e-commerce has performed well in the ensuing shopping carnivals such as "618" and "Double Eleven". However, behind the rapid development of the industry, pain points have gradually surfaced, and problems such as product quality and data authenticity have emerged one after another.

The future of e-commerce

The second outbreak of live broadcast e-commerce under the epidemic. At the beginning of 2020, the new crown pneumonia epidemic came suddenly, and the offline operation of merchants became a real problem. Live e-commerce is favored by merchants due to its advantages of low cost and high conversion rate, and has become one of the fastest-growing Internet applications in China in 2020.

On March 21, 2020, **Live broadcast opened the first "Live Shopping Festival", and 10,000 offline stores collectively launched the broadcast.

More than 50% of Tmall merchants sell goods in live broadcasts, 5 times more merchants who start live broadcasts in stores, and 10 times more shopping guides who do live broadcasts in Tongjian, and continue to grow at a rate of doubling every week. The number of live broadcasts on the site was 1.75 million in the month, an increase of 17 times month-on-month. In the first half of 2020, there were more than 10 million live broadcasts of domestic e-commerce, more than 400,000 active anchors, and more than 50 billion people.

Shopping carnivals such as Double 11 have "added firewood" to the development of the industry. Entering the second half of 2020, the attention of live broadcast e-commerce continues to rise, and its market scale continues to expand. As of December 2020, the scale of e-commerce live broadcast users reached 100 million, accounting for the scale of live broadcast users and the scale of online shopping users.

According to the monitoring data released by the Ministry of Commerce in December 2020, the number of e-commerce live broadcasts in China exceeded 20 million from January to November 2020, which mainly benefited from the further "firewood" of shopping carnivals such as "Double 11".

In 2020's Tmall "Double Eleven", **live broadcast continued to maintain rapid growth, with nearly 300 million users pouring into the live broadcast room, more than doubling year-on-year compared with 20 billion yuan** live broadcast GMV in 2019. **With years of experience in the field of e-commerce, it has become the "leader" of the live broadcast e-commerce industry, and its rapid development provides the possibility for the live broadcast e-commerce market to expand its scale and improve the format.

Major listed companies in the live broadcast e-commerce industry:At present, the listed companies in the domestic live broadcast e-commerce industry mainly include Jihong shares (Danbuyu Commodity City (Jinzi ham (Guangbai shares).

The scale of live broadcast e-commerce users, the conversion rate of live broadcast e-commerce customers, the change in the number of registered enterprises related to live broadcast e-commerce, the change in the number of employees of live broadcast e-commerce anchors, and the scale and growth rate of live broadcast e-commerce market.

On the demand side: the number of people continues to increase

Live streaming e-commerce is an emerging industry with the continuous development of the e-commerce industry and Internet technology. By the end of 2020, the number of online live broadcast users in China had reached 100 million, accounting for the total number of Internet users. Among them, live broadcast e-commerce has become the largest live broadcast category in online live broadcast after rapid development, with a user scale of 100 million, an increase of 100 million people from March 2020, accounting for nearly 40% of the total Internet users.

Compared with traditional advertising and marketing models, live broadcast e-commerce is more popular with consumers because of its interactive, social, and entertaining characteristics, and provides consumers with more preferential **, more intuitive introduction, and higher trust from the audience. This can be clearly seen from the user consumption conversion rate of live broadcast e-commerce, and the first users of live broadcast e-commerce finally place orders for consumption, which shows that live broadcast e-commerce can effectively improve the consumption willingness of the first user.

Supply side: The explosive growth of industry players

From the perspective of the supply side of live broadcast e-commerce, from 2018 to 2019, the industry continued to precipitate, and by 2020, affected by the epidemic, offline physical stores were cold, and the e-commerce industry rose rapidly with the support of policies, and the live broadcast e-commerce industry also broke out rapidly, as of the end of 2020, the number of registered enterprises in China's live broadcast e-commerce has reached 8,862, an increase of 6,939 compared with 2019, a year-on-year increase.

In 2020, affected by the epidemic, many offline physical sales personnel faced an unemployment crisis. In 2020, the number of employees of live broadcast e-commerce anchors increased from 10,000 in 2019 to 10,000, a year-on-year increase.

The market size is growing rapidly

On the demand side, with the continuous development of China's economy, consumer demand continues to be strong, and more and more people have begun to live broadcast e-commerce, and finally transformed into a high proportion of mold rock consumption; On the supply side, affected by both policies and epidemic areas, the number of participating companies in the industry has expanded rapidly. As of 2020, the scale of China's live broadcast e-commerce market has exceeded one trillion yuan, reaching 1,237.9 billion yuan, a year-on-year increase of 197%, and a two-year compound growth rate of more than 200%. It is expected that in the future, the epidemic control situation in the short term remains to be seen, and the live broadcast e-commerce industry will still maintain rapid growth, and the market size of the industry is expected to further increase.

The above data refer to the Prospective Industry Research InstituteAn in-depth research report on business model innovation and investment opportunities in China's webcast industry

Live e-commerce has broad prospects, compared with traditional e-commerce, live e-commerce can better meet the needs of current users, users directly through the form of live broadcast, to achieve the transmission and promotion of basic information, but also can interact with each other in a timely manner, in various forms, with strong social behavior. If you want to learn e-commerce, we recommend consulting [Danai Education].

The advantage of live e-commerce is that with the increase in sales volume, consumers will be more diverse, increase the time cost of consumers, help consumers reduce their selection time, and make decisions to buy high-quality and low-cost products selected by the anchor in advance in the least time. The live broadcast method improves the interaction between the anchor and the consumer, which is conducive to consumers to better grasp the characteristics and main uses of the product. The disadvantage of [e-commerce live streaming] is that it cannot generate brand loyalty, if a brand has sufficient fame, even if it does not participate in live streaming, consumers will still make purchases in their daily lives.

At the same time, the use value of the brand is reduced, and every netizen who watches the live broadcast on his mobile phone basically buys the product at a low price and high discount. Therefore, not all brands are suitable for live broadcasting, and if the live broadcast is not in place, it will also reduce the use value of the brand. If you are interested, click here to learn for free.

If you want to know more about live e-commerce, we recommend consulting [Danai Education]. The institution is a leading vocational education company in the industry, committed to cultivating talents for the IT and Internet industry, and the large-scale T special job fair is held regularly every year to build a fast and efficient green channel for students to choose and choose each other, so as to improve the interview ability of students, accumulate interview experience, and also help students in different technical directions to quickly find employment. Danai IT training institutions, the trial quota is snapped up for a limited time.

The number of live broadcast e-commerce users is close to 100 million

During the epidemic, users' online consumption habits have accelerated, and live e-commerce has become an emerging shopping method that is widely loved by users. According to the data of the "50th Statistical Report on the Development of China's Internet Network", as of June 2022, the scale of China's e-commerce live broadcast users was 100 million, an increase of 5.33 million from December 2021, accounting for the total number of netizens.

The live broadcast e-commerce market has a market size of more than 2 trillion yuan

From 2017 to 2021, the transaction scale of China's live broadcast e-commerce market grew rapidly, and the transaction scale reached 100 million yuan in 2021. Among them, the growth rate maintained a triple-digit growth rate from 2018 to 2020, and the growth rate decreased in 2021.

From 2017 to 2021, the penetration rate of live broadcast e-commerce in China (live broadcast e-commerce penetration rate = live broadcast e-commerce transaction scale and online retail transaction scale) increased from .

Live broadcast: The cumulative number of people has exceeded 50 billion

At present, live broadcast is the first consumer live broadcast platform in China, and as of March 2022, the cumulative number of live broadcasts has exceeded 50 billion; In 2021, the per capita time increase year-on-year, which also witnesses the increasing "normalization" of live broadcast e-commerce into consumers' lives.

Kuaishou Live: The revenue of the live broadcast business declined

In 2021, as the epidemic was brought under control, people began to return to normal life patterns, and online social networking also decreased the time spent on entertainment, and Kuaishou's live broadcast business revenue also declined. In 2021, Kuaishou's live broadcast business revenue will be 100 million yuan, a year-on-year decrease. On the whole, since 2017, the revenue growth rate of Kuaishou's live broadcast business has shown a downward trend.

The above data refer to the Prospective Industry Research InstituteAnalysis Report on the Development Prospects and Investment Strategic Planning of China's E-commerce Live Streaming Industry

The prospect of live broadcast e-commerce is very good now, and there are many, many manufacturers who need e-commerce to sell. Its pros and cons are mainly reflected in the live broadcast, which is more intuitive and real, allowing consumers to see the goods directly. In other words, live streaming is usually a product.

Judging from the current industry prospects, live broadcast e-commerce is still a bonus period and can be entered.

It's a little late to do the e-commerce live broadcast now, and it depends on luck. Luckily, it became popular all of a sudden.

The outlook should be good. In today's society, Internet finance has been integrated into all aspects of our lives. People are more accustomed to learning about news and shopping online, and this prospect should be very good.

One thing, as long as you do it seriously, there will always be a reward. In today's society, most people use fragmented time to surf the Internet, so live streaming should be possible. Therefore, you have to study carefully about live e-commerce, plan well, and operate slowly, and there will always be a return for your efforts.

In recent years, China's computer industry has developed rapidly, especially in the field of software, and there is a huge demand for the IT industry in various industries, and the IT industry is increasingly vigorous in the development of the old national economy. After graduating from junior high school, you can choose the Internet industry to learn an Internet technology, such as Internet application technology engineer, VR smart home creative designer, full-class operator, 4D animation game designer, artificial intelligence application engineer, VR media and e-sports operation, VR animation game and e-sports operation, web front-end engineer, VR film and television animation designer, etc.