McDonald s is actually engaged in real estate?

According to reports, when Ray Kroc, the founder of McDonald's Inc., was struggling to quickly expand McDonald's stores because of high fixed operating costs, Harry Sonneborn appeared. After reading McDonald's financial report, he pointed out sharply that since so many people want to join McDonald's, why not set up a real estate company, rent a good store first, and then lease it to a franchisee? Sanagaben later became the first CEO after Crocker, and McDonald's "real estate business" has continued to this day.

It is reported that McDonald's stores mainly include two types: one is a directly operated store, which is completely managed and operated by McDonald's, and profits from sales revenue; The second type is the franchise, which makes a profit by charging a franchise fee, which includes rent, franchise fee, and starting fee.

Judging from McDonald's latest financial report for the first quarter of 2017, its self-operated stores recorded revenue of 100 million US dollars, while its franchised stores only recorded 100 million US dollars. However, if the respective operating costs are subtracted (not including other general management costs), the self-operated stores can only be left with 100 million US dollars, while the franchised stores can be left with 100 million US dollars, which can be seen in the difference in the profitability of the two business models.

Because of this, McDonald's has been gradually reducing its own stores and increasing its franchised stores. And if you break down the revenue of franchise stores, it can be seen that rent accounts for a huge part of the total revenue.

A lot of lucrative businesses sell dog meat on sheep's heads.

McDonald's profit model includes real estate, catering, and chain, and its main income is real estate.

McDonald's main profits come from real estate, franchising and chain operations, McDonald's professional location selection ability, McDonald's favored location housing prices tend to rise, so McDonald's mainly relies on real estate to make profits.

McDonald's ** chain to obtain "Zhongli", is not simply relying on centralized procurement, but at the same time actively and deeply involved in the transformation of the first chain, through the transformation of the first chain, so that the overall income of the entire value chain has increased significantly, and it has obtained the largest part of it.

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McDonald's China's largest shareholder is CITIC Capital. After McDonald's China changed its name to Golden Arches China, on March 2, 2020, they were once again given 22% of the shares to CITIC Capital for 100 million US dollars (100 million). The deal is a 52% stake in FFHL, a 52% joint venture between CITIC and CITIC Capital.

This is actually a left-handed to right-handed operation, CITIC shares and CITIC Capital are both CITIC departments, both subsidiaries of CITIC Group, but the two are self-contained, and the relationship between them is difficult to fully explain to the outside world. After the deal, CITIC shares held 10% of McDonald's China, and CITIC Capital's stake increased to 42%, which became the largest shareholder. For CITIC shares, the total consideration paid for participating in the acquisition of McDonald's China was about 100 million US dollars, and now it is changing hands on the equity of the ** joint venture company, with an income of 100 million US dollars, and the three-year investment return is at least 150%.

Who did McDonald's sell to in China?

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McDonald's China's largest shareholder is CITIC Capital. After McDonald's China changed its name to Golden Arches China, on March 2, 2020, they were once again given 22% of the shares to CITIC Capital for 100 million US dollars (100 million). The deal is a 52% stake in FFHL, a joint venture between CITIC and CITIC Capital, which is the controlling shareholder of McDonald's China.

This is actually a left-handed to right-handed operation, CITIC shares, CITIC Capital are both CITIC systems, both are subsidiaries of CITIC Group, but the two are self-contained, and the relationship between them is difficult for the outside world to fully explain. After the deal, CITIC shares held 10% of McDonald's China, and CITIC Capital's stake increased to 42%, which became the largest shareholder. For CITIC shares, the total consideration paid for the acquisition of McDonald's China was about 100 million US dollars, and now it has changed hands to sell the shares of the joint venture company, with a gain of 100 million US dollars, and the three-year investment return is at least 150%.

At present, only McDonald's China business has been acquired by CITIC Shares, China Scrambled Capital and Carlyle Group Investment, becoming McDonald's master charter operator in Chinese mainland and Hong Kong for the next 20 years. On August 8, 2017, CITIC Shares, CITIC Capital and The Carlyle Investment Group officially completed the strategic cooperation for McDonald's China business, and after the completion of the acquisition, CITIC and CITIC Capital will hold a total of 52% of the controlling stake in the new company, and Carlyle and McDonald's (Global) will hold 28% and 20% of the shares respectively.

In major railway stations, high-speed rail stations, and airports, there is always a beautiful landscape, that is, McDonald's, KFC, real kung fu and other stores.

We may frequented these restaurants, but many of us don't know that 90% of McDonald's revenue comes from real estate.

We are not in the hamburg business, but in the real estate business. McDonald's founder Ray Crocker said.

Originally, McDonald's was just an ordinary food and beverage outlet, similar to the one that sells snacks on the street in your house. But the decoration and environment of this store are better than the surrounding shops, and the bread with vegetables, french fries, and tomato sauce are particularly pleasing to children.

Because the business is booming, the boss wants to open more similar shops. But as more and more stores are opened, the cost is getting higher and higher, what to do?

After investigation, they found that the big boss who had money in his pocket but didn't know what to do here and there, so they came up with a way to get the best of both worlds: they authorized their McDonald's brand to the rich bosses who wanted to open stores, and helped them decorate, operate and manage, but the premise was that the bosses needed to pay franchise fees, brand fees, rent fees, management fees and profit sharing.

Because McDonald's has a complete set of management system, it just makes up for the shortcomings of rich bosses who don't know how to operate; And the rich bosses also make up for the lack of funds for McDonald's urgent expansion because they have money. The best of both worlds, complement each other, McDonald's is fast staking ground, and the investment bosses don't have to worry about lying down to make money!

In the mid-80s of the 20th century, 60% of the real estate rights of McDonald's nearly 10,000 restaurants belonged to McDonald's headquarters, and the other 40% were leased by the headquarters to local real estate owners. As a result, real estate income became McDonald's main income. 1 3 percent of McDonald's revenue comes from directly operated stores, and the rest comes from franchised stores, of which real estate income accounts for 90% of this part of revenue.

The cup bow becomes a snake and scorpion, and the sleeping stone becomes a crouching tiger, what we usually see may not be the truth. The truth of the facts, sometimes it is indeed surprising and surprising!