What can online celebrity attractions do to develop sustainably?

After some Internet celebrity attractions became popular, they also faced a short-lived crisis due to blindly focusing on traffic and negligent management. Many netizens expressed their stance in the short ** comment area that there is no culture, no connotation, and no management of Internet celebrity attractions, but that's it.

Some ecologically fragile attractions are now trying to break free from the Internet celebrity label: after Wuhan Changdu Lake Water Forest became famous with the help of short **, the number of daily tourists once exceeded 3,000. In order to protect the ecological environment and protect the safety of tourists, the water forest has begun to close tourists at present.

Qinghai's Nianbaoyuze National Geopark, Sanjiangyuan National Park and other famous scenic spots have also issued travel bans one after another, shifting the focus to ecological and environmental protection work, which has won praise from a large number of netizens.

In the view of tourism industry insiders, a qualified tourist city should not only consider how to retain tourists, but also consider how to make tourists become "repeat customers"; A mature attraction should not only have a bright appearance, but also the service ability and management level must also keep up. Therefore, the core competitiveness of scenic spots will eventually return to service quality, otherwise the short-term marketing will be popular, and the word-of-mouth communication of tourists will also make Internet celebrity attractions quickly fall out of favor.

First, the key is to further stretch the industrial chain and turn traffic into real consumption. For example, more differentiated products and routes can be developed around Internet celebrity scenic spots according to different cultural characteristics, so as to enhance the freshness and reputation of the experience, and at the same time use rich activities and wonderful experience projects to increase the stay time of tourists, so as to improve the income level of tourist destinations.

Second, we should continue to dig deep into the cultural connotation, because the core competitiveness of the scenic spot should be cultural strength. Culture is not the behavior of following the trend that you are popular and I want to be popular, nor is it a fragmented identity of 15 seconds. Although traffic represents a trend, this trend is often not representative of the mainstream culture of society.

Although short ** platforms such as Douyin have realized the transfer of marketing discourse, if enterprises blindly cater to the needs of these people, they will also lose their lasting vitality. In addition, if there is no leading cultural creation, R&D innovation and intellectual property protection, then imitation, infringement and plagiarism will be repeatedly prohibited. Therefore, in the process of using short marketing, enterprises should precipitate with heart and integrate real cultural values into new technologies and new ideas for value recreation.

It's a bit of a diminishing, because many Internet celebrity attractions are not so interesting now, causing many people to feel cheated.

That's definitely not the case, because people still prefer to see those tourist cultures, and they feel that this is a tradition that should not be abandoned.

I don't think so, but it has increased the diversity of tourism culture.

Summary. If you want to go to the "Internet celebrity" attractions to join in the fun, it is understandable, but the disadvantages are also obvious. The flow of passengers exceeding the reception capacity makes it difficult to maintain the service and product quality provided by commercial stores in tourist attractions and scenic spots at a normal level; The natural environment may also be damaged, affecting cultural heritage and ecological protection.

These issues deserve attention. It is understandable that some places attract tourists by creating "Internet celebrity" attractions, but we must do a good job in the construction of scenic spots, so that people of different ages, different occupations, and different regions can have a good time in the scenic spots. There is a gap between the actual capacity of tourists and the amount of tourists that can be carried by some "Internet celebrity" attractions, the reason is that the infrastructure of scenic spots, product planning, design and development are not scientific.

Roads that are too narrow, too few rest spots, hiking trails that are too steep, not enough cable cars, not many recreational facilities to play, etc., can all lead to congestion. Only by increasing innovation and investment, increasing the number of tourists in scenic spots, and improving the level of management services, can tourists enter, stay, and play well.

If you want to go to the "Internet celebrity" attractions to join in the fun, it is understandable, but the disadvantages are also obvious. The flow of passengers exceeding the reception capacity makes it difficult to maintain the service and product quality provided by commercial stores in tourist attractions and scenic spots at a normal level; The natural environment may also be damaged, affecting cultural heritage and ecological protection. These issues deserve attention.

It is understandable that some places attract tourists by creating "Internet celebrity" attractions, but we must do a good job in the construction of scenic spots, so that people of different ages, different occupations, and different regions can have a good time in the scenic spots. There is a gap between the actual capacity of tourists and the amount of tourists that can be carried by some "Internet celebrity" attractions, the reason is that the infrastructure of scenic spots, product planning, design and development are not scientific. Roads that are too narrow, too few rest spots, hiking trails that are too steep, not enough cable cars, not many recreational facilities to play, etc., can all lead to congestion.

Only by increasing innovation and investment, increasing the number of tourists in scenic spots, and improving the level of management services, can tourists enter, stay, and play well.

Friends, I really don't understand, you can be more specific.

If you want to go to the "Internet celebrity" attractions to join in the fun, it is understandable, but the disadvantages are also obvious. The flow of passengers exceeding the reception capacity makes it difficult to maintain the service and product quality provided by commercial stores in tourist attractions and scenic spots at a normal level; The natural environment may also be damaged, affecting cultural heritage and ecological protection. These issues deserve attention.

It is understandable that some places attract tourists by creating "Internet celebrity" attractions, but we must do a good job in the construction of scenic spots, so that people of different ages, different occupations, and different regions can have a good time in the scenic spots. There is a gap between the actual capacity of tourists and the amount of tourists that can be carried by some "Internet celebrity" attractions, the reason is that the infrastructure of scenic spots, product planning, design and development are not scientific. Roads that are too narrow, too few rest spots, hiking trails that are too steep, not enough cable cars, not many recreational facilities to play, etc., can all lead to congestion.

Only by increasing innovation and investment, increasing the number of tourists in scenic spots, and improving the level of management services, can tourists enter, stay, and play well.

Summary. An ordinary place that became popular overnight may be what the local** and tourism departments are happy to see. Local residents can also get some benefits by snacking, mineral water, etc. near the attractions.

However, in some places, where there is a lack of tourism infrastructure and do not have the capacity to receive tourism, it may not be a good thing to become an "Internet celebrity attraction".

An ordinary place that became popular overnight may be what the local** and tourism departments are happy to see. Local residents can also get some benefits by snacking, mineral water, etc. near the attractions. However, in some places, where there is a lack of tourism infrastructure and do not have the capacity to receive tourism, it may not be a good thing to become an "Internet celebrity attraction".

Oh my God, you've said a great job! Can you elaborate on that?

For example, the "Love Tunnel" in Jiangning, Nanjing, was originally a freight railway that was still in use, and it was not a scenic spot. As a result, because there are too many netizens who come for sightseeing, there are too many kinds of garbage generated, which destroys the local environment and brings inconvenience and trouble to the work and life of railway employees. The pros and cons of online celebrity tourism coexist, and more efforts are needed to balance various problems.