Procter Gamble s main brand and market share I want official! Up to date! Ask for advice!!

Hello dear, happy to answer for you. Risks: 1. Facing great pressure from currency fluctuations.

2. Facing the internal and external pressures of cost and emerging brand competition. 3. There are many market variables, due to sudden changes in the market, artificial segmentation, intensified competition, inflation or contraction, decline in consumer purchasing power, raw material procurement, etc., resulting in a sharp decline in market share, or anti-dumping, anti-monopoly accusations. Challenge:

1. Asset dilution after too many brands: giants have also entered the era of large single products. Therefore, focusing on the high-profit brand of "Jingzhong", focusing on and focusing on the core product line Chang Lao, focusing on "big single products" has obviously become an inevitable choice.

2. The impact of emerging channels such as e-commerce and the consumption change of young people. Therefore, for big brands, the changes in the structure of consumer groups and the changes in channels are the factors that affect the changes in their market structure, and enterprises need to adjust their product strategies and marketing measures in a timely manner to deal with them. 3. The accelerated rise of local brands.

The localization strategy will be an important direction that P&G needs to adjust in the next step. 4. We can no longer carry out general mass communication, but more optimization and integration.

Currently able to Procter & Gamble.

There are no more than three daily necessities companies that pose a certain threat: 1. Unilever.

2. Johnson & Johnson. Reasons for P&G's success:

1. Time to enter the Chinese market. 1988 was the beginning of the reform and opening up, and it was also the beginning of urban development, and the rapid development of industry and the city began in the 90s, bringing huge business opportunities to Procter & Gamble. Procter & Gamble aims to enter China at this time, which is also China's **.

It gives it the most time to support it, and encounters the least resistance.

2. Scientific and technological advantages, talent advantages. Procter & Gamble's headquarters was founded in 1837 and has been around for 169 years. Regardless of technology, product history, sales experience, talent pool.

on all have a great advantage. Procter & Gamble has its own scientific research institutes all over the world, and absorbs scientific research talents from all over the world, and the centers share information and compete with each other for scientific research results to achieve the purpose of improving the overall level. And hire professional experts as technical consultants for guidance.

Researchers are responsible for researching different formulations that are suitable for the local climate, the skin type of the population, the consumption power and the scent of their preferences. And the fast Kuana is a formula that is used all over the world. Even occasionally other companies research new products, new technologies.

Procter & Gamble can also clone the same formula and bring new products to market in a month or less, without disloughting competitors. The company holds more than 29,000 patents. It can be seen that the strength of the scientific research team is strong.

3. Professional marketing planningAt present, in Chinese universities, there is no major in marketing planning, only in marketing.

Marketing planning is included. Moreover, some domestic enterprises in China do not yet have a market planning department, and it is generally the department manager or director who decides the direction of the company's development. In foreign countries, the marketing planning department is an extremely important department.

The marketing planning department is responsible for collecting all kinds of information, and after analysis, it guides the company's future direction, development goals and the market of various budget products of the year, etc., which is equivalent to controlling the lifeblood of the company.

4. The cost of product packaging and promotion Procter & Gamble in advertising is not a clear figure, but at least from 100 million as the unit of calculation TV advertisements at various times of the day, so that consumers can buy their new products And Baofa's advertising is by no means the kind of fatigue bombing publicity, they will control and grasp a scale, so that consumers do not have a resistance psychology, and the advertisements broadcast are healthy, fresh, clear in expression, and simple in language. It gives a sense of elegance and is easy to accept new products

Procter & Gamble's company name P G Procter & Gamble has not become any kind of product and trademark, but according to the market segmentation of shampoo, skin care, oral cavity and other categories, each operating with the brand as the center. In the Chinese market, soap is used for "Shufujia", toothpaste is used for "Jiajieshi", hygiene patches are used for "Hushubao", and shampoo has three brands: "Rejoice", "Pantene" and "Head & Shoulders". There are 9 brands of laundry detergent, including "Tide", "Wash Well", "Oxito", "Porter", and "Century".

If you want to ask which company has the most brands in the world, I'm afraid it must be Procter & Gamble. The frequent attack of multiple brands has enabled the company to establish a strong image in the minds of customers.