Want to transform into cross border e commerce, but don t know where to start?

There are three ways to start:

1. Product selection and positioning.

As a cross-border e-commerce seller, before entering the market, we should first conduct in-depth research on the product, understand the core consumer market of the product, what are the customer needs, what are the characteristics of our products, how to choose the best products, how to design the product packaging, etc., which is the first step to success and the focus of later promotion.

2. Product drainage method.

Drainage includes in-station drainage and off-site drainage. According to the actual situation of each product, including the product, the degree of competition, the degree of popularity, the rate of return, etc., the specific analysis of whether to invest and how much to invest. In addition to on-site drainage advertising, we should also pay more attention to and use foreign **** and social platforms.

Of course, we also want to develop our own brand, which is not only the guarantee of product quality, but also one of the best drainage, and gradually implant the product image into the hearts of consumers, laying a solid foundation for multiple purchases.

3. Store optimization strategy.

Our Amazon store optimization and driving are at the core of our operations. It is best to set the product title as the core keyword of the product, and at the same time it needs to conform to the local language habits, which is not only conducive to SEO optimization and search engine promotion, but also improves the probability that buyers will find your store. The product is better to be authentic and concise, which is different from the fancy and colorful domestic e-commerce platform, and foreign consumers tend to be more simple and clear.

The product description should be detailed, and the necessary functions and related parameters should be explained in detail. You can also Zhengqi Business School.

The most important thing to do cross-border e-commerce is to insist on it, and it will be much easier after you are familiar with the road.

1. Familiarize yourself with the whole process, understand what the basic nouns mean, how to upload products, etc. Choose a good platform There are many cross-border e-commerce platforms on the market, Amazon, AliExpress, Wish, eBay, Lazada, Shopee, Joom, etc., which are divided into Europe, America, South America, the Middle East, Southeast Asia, Central Asia and other markets, so you must choose a good platform, and then go down firmly, and concentrate your resources to find out a platform first.

2. If you want to do a good job in cross-border e-commerce, you have to have your own team, and two people can do it, at least they can supervise each other, otherwise it will be too difficult. In addition, after all, a person's ability is limited, and if you want to go further, it is very necessary to set up a professional team.

3. It is recommended to start with the distribution of goods when you first start to do cross-border e-commerce, generally when you start to do it, you will go directly to the mode of distribution, because there is no source of goods, and you don't know what can be sold, so you can find those who others sell well on the platform, and then look for similar models on 1688, **, and then compare**, style, attributes.

4. Finally, to do cross-border e-commerce, you need funds, so you need to prepare sufficient funds.

Notes:

1. Don't invest in several platforms at once, if you don't have a lot of energy, big resources, and big money, you really can't play it, and failure is a matter of minutes, because even if you only do one platform, it is likely to fail in minutes.

2. It is best to find a partner who shares the same values with you, otherwise it is easy to have conflicts in the later stage, which will also affect your development very much.

When it comes to the cross-border e-commerce no-supply model, many people's first feeling is that they are tall, high-profit, and can make money lying down, but is this really the case?

As far as I know, compared with the current non-source e-commerce model, cross-border is the most profitable kind, in addition to the profit difference caused by the exchange rate, the high consumption capacity of the foreign country itself is also incomparable with the domestic market.

But when it comes to cross-border and foreign countries, some friends may want to do this project, but considering the problems of English, logistics, and operation, few people take the initiative to explore.

What's more, the cross-border no-source model is actually not unattainable, and then I will introduce how people in the industry operate cross-border e-commerce one by one.

Amazon e-commerce platform.

At present, AliExpress, Wish, eBay, and Amazon belong to the four mainstream platforms, but Amazon alone accounts for 80% of the traffic.

Amazon is overall the best choice for small sellers:

1. There are few sellers, many buyers, and low competition.

Amazon currently has only more than 4 million sellers, but there are more than 300 million paid active users around the world, no matter what category, Amazon's competition is relatively small, unlike the domestic ** competition is so fierce, many categories even have few merchants.

2. High profits.

In the same product: domestic goods**:

Amazon's products**:

The domestic ** is about 35 yuan, which is almost 4 pounds, and on Amazon, it can be directly priced at more than 28-30 pounds, that is, more than 250-270 yuan, even if some logistics costs are deducted, ** can still be doubled.

Low return rate. Amazon's dedicated logistics, the world's 123 major operation centers will deliver goods to 185 countries and regions around the world, while 99% of domestic e-commerce shipments are in China, customer requirements are too high, and it is easy to produce returns and exchanges.

In Amazon, the consumption level and comprehensive quality of off-site buyers are relatively high, the return rate is extremely low, and the profits are also guaranteed. Amazon permanently blocks buyers with high return rates, and has a lot of support for sellers.

The cost is low and does not require a lot of equipment, the stores are logged in in the cloud, a computer can easily manage multiple stores, and Amazon does not have instant messengers, and the communication with customers is through email exchanges, and customers can be replied to within 24 hours, reducing the pressure on customer service.

The operation is simple, Amazon only has a total of 4 million sellers, of which even fewer really understand the operation, and China's e-commerce is leading the world, most of the sellers' domestic e-commerce platforms have played a lot and found that Amazon's sellers will not find the title at all, let alone the optimization and planning of the main picture, many people just don't care after they are put on the shelves, and as long as the domestic sellers are a little careful, they will far exceed other peer products in terms of product advantages, and it is naturally easier to place orders.

After all, Amazon is now a piece of sweetness! Whoever gnaws knows whom. Friends who are still waiting, if it is suitable, you can try it!

If you are interested in cross-border e-commerce, you must first choose a good platform, find a large company that does a good job on this platform, and do operations, even if it is an operation assistant, it is much better than sales support.

Let's popularize the general situation of cross-border e-commerce.

China's cross-border e-commerce export forces are mainly concentrated in Shenzhen, first of all, I think that the company that is doing better in Shenzhen, is a relatively large subsidiary that has been listed (small and medium-sized enterprises) or wholly owned by listed companies, such as anker, Saiwei, Tongtuo, Aoji, Youa Tree, Patosun, Global Tesco, Price Chain, Zebao and other companies, but the operational capacity of these companies is also uneven, and an operation manager of Aoji is still chasing after me all day long to ask questions, The second is a slightly smaller scale, Zehui, Bao Shijia, Bang Valley, male wolf and other companies, each company has a platform he is good at and a category he is good at, such as the Amazon platform is the best to do three, Anker, Patosun and Zebao, North American Amazon headphone MPOW can be said to be the hegemon, Anker in the auspicious three treasures on the foundation of how thick it is needless to say, Zebao is also known as Amazon's own son, 3C in many categories occupy a large market share, These companies are all worth visiting.

The introduction of so many large companies is to tell you that fresh graduates must go to large companies first after graduation.

Don't listen to what is right for you is the best, go to a big company first, a large company for the cultivation of your work ability, the formation of work habits, and the benefits of career development, are incomparable to small companies, if you have just graduated, you must go to a large company to exercise for a year, at least half a year, you stand at the head of the industry you naturally know what is the latest and best things in this industry, at least more than a small company to know, if you do not have the ability to enter the operation position of a large company, I also don't recommend you to find a sales support position, because it is very difficult to transfer positions in large companies, you first go to a medium-sized company, do operations, and then save experience and then go to large companies to do operations, these large companies are very fond of experienced operations, with one year of experience in operations, the basic salary will not be less than 7k, I am talking about the basic salary without any benefits, the commission depends on the ability, why do you recommend you so much, because I took such a path, I interned for a year in a small company near the school, Then I directly chose to go to the head of the company to do an operation, and now the development is relatively good, my understanding of the company's scale and job selection is like this, come on!!

I don't think this is a good or bad thing.

I have been engaged in e-commerce since I graduated. The first thing to do was Amazon, from 15 to 2017, Amazon was very popular, as long as it made a hit, it was very easy. In 15 to 16 years, you can do straight hair, which is quite easy.

At the end of 16, it was basically Amazon's overseas warehouse, that is, FBA. It is not easy to do in the later stage, FBA has high requirements for inventory and product selection, and the economic strength must be better, otherwise it is not easy to have capital turnover. Amazon's US site is particularly competitive right now, and it's not as easy as it used to be.

Wish, from 15 to 2017, is also very easy to do, there will be no store fee, only 15% service fee per order. Now, it costs $2,000 to register a wish store, and I heard other sellers in the group say that if the registration is not passed, the $2,000 will not be returned, it may take a few months, and there will often be various fines. For example, the logistics information is not online within 5 days, the product description is misleading, the order is not shipped within 5 days, and the seller also has a penalty for canceling the order.

In general, the cross-border e-commerce wish platform is not so easy to do. However, there are also some sellers who are doing very well.

Lazada, Shopee, etc. need to be distributed. There are also African platforms and Russian ones, which are low-priced, and there is a feeling of Pinduoduo, ** ultra-low, there are still orders.

In general, if you want to enter cross-border e-commerce, you must be cautious and have a plan and charter. Otherwise, there are so many problems in the later stage, which is time-consuming and costly.

There are several books about cross-border e-commerce, what do you say?

To be honest, most of the current e-commerce platform bonus period has passed, even if it hasn't passed, you are now in the industry.

It's too late. Independent station is a good way, at least don't bother too much about traffic, FB can also do it, Google can also do it, the advantages of independent stations are still obvious. I'm also an independent station, so if you're interested, you can communicate more!

Such a question, I think you can answer it yourself, there is no industry in the world that is easy to do, whether it is good or not depends on the amount of the individual, I can only say that the current **, to do cross-border e-commerce, two types of people, one is the best seller, the other is the transformation of traditional foreign trade enterprises, or people without a source of goods.

It's easy to do it with your own source of goods, because you can survive when you fight **.

Now sellers who take goods from others and sell them at a higher price are not having a good time.

Now it is a trend to do cross-border e-commerce, and the country also attaches great importance to this area, and has established a comprehensive pilot zone for cross-border e-commerce in Hangzhou. So you have the idea and the advantage of this, and you can do it quickly.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

If you want to bury the difference and transform into cross-border e-commerce, you can start from the following aspects:

1. Market research: understand the needs and trends of the target market, as well as the situation of competitors. This helps in developing strategies and marketing plans.

2. Establish a cross-border e-commerce platform: select a suitable cross-border e-commerce platform, and register, decorate and promote. This requires some technical skills and marketing experience.

3. Choose the right cross-border e-commerce category: select products with market potential and competitive advantages, and conduct market research and analysis to determine the best sales market and pricing strategy.

4. Establish a cross-border e-commerce chain: Establish a cross-border e-commerce chain, including selecting appropriate logistics methods, establishing overseas warehouses, and processing international logistics orders. This requires a certain amount of experience in logistics and chain management.

5. Operation of cross-border e-commerce platform: Operation of cross-border e-commerce platform, including optimizing product details, processing customer orders, after-sales service and marketing promotion, etc. This requires some technical skills and marketing experience.

6. Establish cross-border e-commerce sales channels: Establish cross-border e-commerce sales channels, including social marketing, e-commerce, search engine marketing, self-marketing, etc. This requires some marketing and technical skills.

In general, the transformation to cross-border e-commerce requires the ability and experience in marketing, technology, chain management and sales. It is recommended to understand the target market and competitors first, and then choose the appropriate cross-border e-commerce platform and category, and establish the corresponding ** chain and sales channels.